The strength of brand loyalty begins with how your product makes people feel.

1. 2018 Personal
Branding
& Social Selling
on
Presented by:
Partho Choudhury
@tweetfromPartho

2. Personal Branding
Personal Branding is the
practice of people marketing
themselves and their careers as
brands.
While previous self-help
management techniques were
about self-improvement, the
personal-branding concept
suggests instead that success
comes from self-packaging.
~ Wikipedia Definition

3. Personal Branding
Why?
 You are your own best client
 You have an opportunity to better differentiate yourself
 Intuit’s market study states over 40% of American workers
will be temps, contractors and freelancers by 2020
“We judge ourselves by what we feel capable of doing,
while others judge us by what we have already done.”
~ Longfellow

4. In the world of small business, the
line between personal and
company branding is thin

5. Your company’s brand
is your brand

6. You’re leveraging your LinkedIn
network
Friends
Alumni
Family
Business
Contacts
Past
Colleagues

7. Company Website
And managing a plethora of
online properties
Company Blog

8. With so much in play, what’s the
formula for success?

9. It starts with your
personal brand
Build your profile

10. Why your Business need LinkedIn
Company Page ?
Let’s start with some quick stats about why a LinkedIn company
page is important for your business:
 Over 3 million companies have a LinkedIn company page (as per
mid-2015 stats)
 More than 500,000 company pages were added between 2014
and 2015
 There are 148 different industries represented on company pages
 To date, there are more than 1,275,000 products and services
highlighted across LinkedIn company pages

11. Creating a LinkedIn company page is the easy part;
getting people to actually follow your page is where
many business owners need a
little guidance.
LinkedIn company pages are essential. Not just for
brand visibility, but also for building and sustaining a
useful community around your
products and services.

12. Top 10 Methods to increase the
LinkedIn followers

13. 1. If your employees are on LinkedIn, ask them to add your page as their
workplace. When they do this, they will automatically become followers of
your page.

14. 2. Promote your LinkedIn page via your other social media
marketing channels: Facebook, Twitter, Google Plus etc.

15. 3. Make sure your company profile is complete. LinkedIn shows a preference
for complete bios in on-site search, so make sure yours is 100% complete.

16. 4. Add a link of your company page in your email signature.

17. 5. Ask your employees to consistently share your page posts for
maximum visibility.

18. 6. Use images in all your page posts. Images tend to attract more
attention to your posts, meaning more engagement and increased
visibility.

19. 7. Engage with your current connections and page followers FIRST.
Make a point of regularly commenting on and sharing other
people’s posts

20. 8. Provide Expert Content That Solves Problems for Your
Audience

21. 9. Regularly share useful content with your followers. Without a steady
stream of content, your page is unlikely to grow. Give users a reason to
follow your page!

22. 10.Gather analytics: It also allows you to track everything that you are
doing and make adjustments as needed.

23. Thank You!
Partho Choudhury
Digital Media/Brand Strategist
parthonathchoudhury@gmail.com
Twitter: @tweetfromPartho
Phone: 702 233 3996
LinkedIn: linkedin.com/in/ronuchoudhury
Blog: parthonathchoudhury.blogspot.com/