Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

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Following the launch of our SendGrid Cloud Module, we’re proud to announce a joint webcast scheduled for Wednesday, February 20th, 2013 at 10:30 AM PST. In this webcast, participants will listen in on a deep dive discussion of the best practices associated with using transactional email for app developers. Ilya Sukhar, Parse CEO, will be joined on the webcast by Elmer Thomas, Developer Evangelist, from SendGrid to walk everyone through examples of each best practice. There will be a Q&A session at the end of the webcast and a follow-up email with a link to the recorded session. At the end of the webcast, you’ll have a solid understanding of how to make sure that your emails reach the inbox and the benefits of SendGrid email deliverability via the Parse platform.

Tecnologia

Best Practices of Incorporating Email
into Your Apps Using
SendGrid & Parse

Parse

Best Practices of Incorporating Email into
Your Apps Using SendGrid & Parse

Elmer Thomas Ilya Sukhar
Developer Evangelist CEO and Co-Founder

SendGrid Parse

Agenda
• Intro to SendGrid
• Intro to Parse
• Best Practices
• Demo
• Q&A

Parse / SendGrid

Elmer Thomas
Developer Evangelist
@thinkingserious

February 20, 2013

“If your emails don’t make it to the Inbox,
you are talking to yourself. Not cool.”
- Email Sending Ninja, Elmer Thomas

There’s a problem with email…...
20% of legitimate emails never reach the inbox.

... email is a pain for developers.
... your app NEEDS email.

SendGrid has sent over 90 Billion
Emails

Web API via
API Workshop
Powered by IODOCS

via

Save data with ease.

Using Email to Send Push Notifications Parse

Best Practices of
Incorporating Email into
Your Apps Using
SendGrid & Parse

Take Advantage of
SendGrid’s Technology

• Send Email
• Retrieve Information
• Receive Email
• Real-time Event Notification Webhook

How to Send An Email
Using SendGrid From a
Parse-Powered App.

Require SendGrid Cloud Module

Run Cloud Function and Check for Comment

Get the Owner of the Photo

Send Email with Sengrid

Thanks for Attending
Questions?
Contact Parse: feedback@parse.com
Contact SendGrid: elmer.thomas@sendgrid.com
Recorded webcast will be emailed tomorrow.
Ask your questions in the GoToWebinar panel on the right.

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Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

1. Best Practices of Incorporating Email into Your Apps Using SendGrid & Parse Parse

2. Best Practices of Incorporating Email into Your Apps Using SendGrid & Parse Elmer Thomas Ilya Sukhar Developer Evangelist CEO and Co-Founder SendGrid Parse

3. Agenda • Intro to SendGrid • Intro to Parse • Best Practices • Demo • Q&A

4. Parse / SendGrid Elmer Thomas Developer Evangelist @thinkingserious February 20, 2013

5. “If your emails don’t make it to the Inbox, you are talking to yourself. Not cool.” - Email Sending Ninja, Elmer Thomas

6. I want you to stop talking to yourself.

7. There’s a problem with email…... 20% of legitimate emails never reach the inbox. ... email is a pain for developers. ... your app NEEDS email.

8. SendGrid has sent over 90 Billion Emails

10. Web API via API Workshop Powered by IODOCS via

11. Inbound Parse

12. EVENT API

13. http://send.gd/FourSquareCaseStudy

14. http://send.gd/ListiaCaseStudy

15. Parse

16. Save data with ease. Using Email to Send Push Notifications Parse

17. Make your app social. Instantly.

18. The proven way to increase engagement.

19. Say goodbye to servers!

20. Any device. Any time.

21. Parse Powered Customers

22. Best Practices of Incorporating Email into Your Apps Using SendGrid & Parse

23. Do Personalize Your Emails

24. Maintain Your Brand

25. Do Keep It Simple

26. Do Spell and Grammar Check

27. Avoid Spam Filters

28. Be Mobile Friendly

29. Don’t Use No-Reply Addresses

30. Seize the Opportunity

31. Take Advantage of SendGrid’s Technology • Send Email • Retrieve Information • Receive Email • Real-time Event Notification Webhook

32. Don’t Forget About Analytics

33. How to Send An Email Using SendGrid From a Parse-Powered App.

34.

35. Require SendGrid Cloud Module Run Cloud Function and Check for Comment

36. Get the Owner of the Photo Send Email with Sengrid

37.

38. Thanks for Attending Questions? Contact Parse: feedback@parse.com Contact SendGrid: elmer.thomas@sendgrid.com Recorded webcast will be emailed tomorrow. Ask your questions in the GoToWebinar panel on the right.

Notas do Editor

Elmer Thomas is a Developer Evangelist at SendGrid. He spends most of his time traveling to hack days and developer conferences helping make developers lives easier, usually through the magic of SendGrid ’s Email APIs.
- What does losing 1 in 5 conversations with your customer cost? - How much time and money does it take to manage your Email Infrastructure - Server costs - ISP relationships - Build vs. Buy on email integration - Software maintenance - SendGrid - Leader in deliverability - Robust APIs for easy integration
- Over 100 thousand customers - Over 100 full time employees - Industry relationships with ISPs and organizations such as MAAWG - Participation in Industry Leadership with initiatives such as DMARC
[Live API demo at http://sendgrid.com/docs/api_workshop.html ] - Mention SMTP Relay - Web API Demo - Demonstrate the statistics endpoint
- TheBirdyApp - TheBirdyApp sends you an email each day asking: - How did you spend your money today? - You respond via email with: #lunch $10.00 #coffee #3.00 etc.. - Using our Incoming Parse API, TheBirdyApp logs your responses - Then presents you with weekly charts showing you how your money is being spent. - Walk through graphic - 2-way automated email conversations through your app
- Receive stats in real-time to a web hook - Create automated triggers - e.g. Create an alert when a key customer ’ s email bounces - Find new ways to engage your customers - Review weekly - Segment by category
[Foursquare: http://sendgrid.com/resources/success_stories/foursquare-case-study.html ] - Early customer - Used to keep connected with co-workers and explore new activities - 10 Million users worldwide - 500,000 businesses with special offers - Emails used to alert customers to friend requests, check-ins, and "Mayorship" status. - Foursquare sends over 2 million emails per day, 60 million transactional emails per month. - SendGrid offers them reliability and scale - Email delivery rates of 96% + thousands of dollars in engineering resources saved
[Listia: http://sendgrid.com/resources/success_stories/listia-case-study.html] - Listia is an online auction site with iOS and Android apps - Sell your unwanted things - Bid on other people's stuff using credits instead of real money - Have hosted over 3 Million auctions to date - As membership rose, email delivery, engagement and trades went down. - Emails are sent when members outbid one another, when friends join the network, for reminders and more - Membership rose rapidly causing a 30% increase in the amount of email sent on a monthly basis. Blocks at Hotmail and Yahoo! plagued them and they were put on blacklists. - Started to receive complaints from their users that they weren ’ t receiving email - As a result, experienced a lack of engagement among the community and interferences in their users ’ trades - Listia turned to SendGrid to solve their deliverability problems on three fronts – infrastructure, expertise and metrics. - the SendGrid team helped Listia implement key email best practices to improve their delivery success rates - First, Listia moved from a shared IP to a dedicated IP address. - Listia implemented DKIM so that ISPs could more easily identify them as legitimate senders. - Sendgrid whitelisted Listia at key ISPs to ensure delivery of their messages. - Listia ’ s email deliverability improved by 25%. - their signup verification emails increased by over 10%. - saved considerable infrastructure costs

Best Practices of Incorporating Email into Your Apps Using SendGrid and Parse

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