This is my presentation from the September Austin HubSpot User Group. It covered some of the new features in HubSpot 3, how you can use them, and what it means for your marketing.

2. Lots of new really, really cool
features

3. The Promise:
• An End to Isolated Tools and Fragmented Marketing
• The Right Content To The Right Person At The Right Time
• An Uncompromised View into Your Entire Strategy
• A Marketing Platform and Community that Makes 1+1=3

5. Dynamic(Content(

6. Inbound Marketing
is about Relevancy

7. Personalized emails improve click-through
rates by 14% and conversion rates by 10%.
(Source: Aberdeen Group)

8. The$Response$Rates$of$Personalized$Cross4Media$Marke7ng$Campaigns!
Source:!Caslon!&!DMA!

9. Being Relevant : Delivering a message
That meets a recipient’s needs, at the
moment the recipient is ready to receive it.

10. Someone who had been
talking with your sales
team for weeks….
Get$Started$With$
30$Free$Days$
Start Your Trial

11. … shouldn’t see the
same homepage as
your early-stage leads.
Learn&More&in&
Our&Tip&Sheet&
Download Your Copy

12. Someone who you
KNOW is interested in
nonprofit solutions.
How$to$Keep$
Donors$Engaged$
Free Tip Sheet

13. … shouldn’t get the same
CTAs as your eCommerce
leads.
Reduce&Shopping&
Cart&Abandonment&
Free Guide

14. Problem:
Doing this is
really complex.

16. Problem:
Doing this used to be
is
really complex.

18. Use$Cases$

19. USE CASE
Adapt to where
the contact
is in the lifecycle

20. USE CASE
Adapt to
the contact’s
industry
*Enterprise*

21. USE CASE
Give your
customers’
a break