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[object Object],[object Object],7 WAYS YOUR BRAND CAN HELP YOU RAISE MONEY
WHO WE ARE WHO WE ARE
WHO WE KNOW Client name Client name Client name Client name Client name
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Loyalty:  Committed donors will almost never switch and they have the power to energize the rest of your giving base. Price premium:  A strong brand can command a significant increase in giving over market average gifts.  Peer recommendation:  Committed donors actively recommend the organization to others.  DO YOU HAVE COMMITTED DONORS?
7 WAYS TO FIND AND LIVE YOUR BRAND
#1: BE YOURSELF
 
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#2: KNOW WHERE YOU’RE GOING
 
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#3: BE YOUR PROMISE ON THE INSIDE
 
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#4: BE CONSISTENT OVER TIME
 
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#5: STAND OUT
 
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#6: BE FOCUSED
 
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#7: KNOW WHAT TO SAY
 
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[object Object],Changing perceptions
IT’S ALL ABOUT BEING
 
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7 Ways Your Brand Can Help You Raise Money