1. User Persona
Recreational: Lacking the means to share experiances.
Name: John and Kelly Cooper
Education: Both Kelly and John have graduated college, John with a batchlors
degree’s and Kelly with an associates. They are working professionals.
Employment: Kelly is a social worker, and involved with lots of people on a daily
baisis. There’s not much of a difference between work and private personalities.
John is a investment specialist at a large company. There is a large differentiation in
his work and personal life.
Location: Live in the city, where they rent a �lat for $1360 monthly.
Needs: Recognition as a couple (or de�ined role), Archival of memories, E-journal
Wants: Unlock video for them, Easy shari�ication, Functional tool.
Aspirations: Have children some day, Experiance places, Acceptance within the
community (online and of�line)
POV on video: Kelly the social worker is amongst lots of people. She often talks
about weekend plan or recent trips, hobbies, personal life, with coworkers. There’s
not much of a difference between work and private personalities. She is considered
simple. Her social circle was established, and now it’s evolving due to the job, and
John. For Kelly, the Flip is a tool for her, John, and her friends (sharing/showing).
John is a business professional who keeps work and private personalities seperate.
He might not show videos in the of�ice, so coworkers don’t know about his private
life too much. He’s reserved and likes to share “�lip” experiences with friends and
family. Also looks forwards to making a e-journal, and archiving rather than sharing
with others. He might watch videos by himself in the of�ice. For john, �lip is a tool for
him and Kelly only.