A presentation on personalised plates given at Dull, Dull, Dull, an event at the Auckland Fringe 2013

1. hi hello
PERSONALISED
PLATES
One Woman’s Journey

4. People pointing and laughing at me in the
0
5
10
15
25
20
street
1
NO 2
VIOL8T

5. The Psychology of Personalised Plates
• Impression Management
– A way to claim our desired
personal identity
– See also: ingratiation, self-
handicapping
• Personalised Plates in NZ: a
passive way to assert
identity NZ man very angry

6. ‘Re-Framing’ the Plate
• Who’s buying personalised plates?
– Plate users
– Plate gifters
• Cooley’s ‘looking-glass self’(1902)
– Plate investors

7. ‘Re-Framing’ the Plate II
• 1987: Amendments to the Transport
(Vehicle and Driver Registration and
Licensing) Act 1986 allows for the
personalisation of number plates.
• The right to exclusively sell personalised
plates is tendered to Personalised Plates
Limited
– Revenue from sales go to the Road Safety
Trust as per the following:
– A fixed amount of $400,000 per annum
– 22.5% of full priced sales over $4 million
– 25.0% of general issue plates

9. NEW ZEALAND:
THE 2000s
who were we? a story in plates