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Search Marketing_Wrong Keywords_Greekglish

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Panos Anadiotis
Panos Anadiotis

Let's examine a different way of tackling keywords.

MarketingNegóciosTecnologia
1 de 6
Search | Keywords
why? search marketing = content = keywords are we doing it totally right? how do international people living in the US search? they might be residents of the US, do they think like Americans though? what if they don’t ? is there an opportunity to become visible, with a low cost targeting those “wrong” keywords?
what? good morning 378,000 results greek/greekglish lawyer 93,200 results there is even a website built on this “wrong” keyword
how does a Greek person living in the US search? searching habits vary Lawyer or Dikigoros what keyword do they rank for?
how? Target Audience: Greeks staying in New York. Insight: They look for Greeks to work with because they trust them more and because they already know the way the work. Campaign: We will optimize some of the website’s pages for keywords spelled in Greekglish.
Search Marketing_Wrong Keywords_Greekglish

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Search Marketing_Wrong Keywords_Greekglish

  • 2. why? search marketing = content = keywords are we doing it totally right? how do international people living in the US search? they might be residents of the US, do they think like Americans though? what if they don’t ? is there an opportunity to become visible, with a low cost targeting those “wrong” keywords?
  • 3. what? good morning 378,000 results greek/greekglish lawyer 93,200 results there is even a website built on this “wrong” keyword
  • 4. how does a Greek person living in the US search? searching habits vary Lawyer or Dikigoros what keyword do they rank for?
  • 5. how? Target Audience: Greeks staying in New York. Insight: They look for Greeks to work with because they trust them more and because they already know the way the work. Campaign: We will optimize some of the website’s pages for keywords spelled in Greekglish.