2. What is executive presence?
Executive presence is a blending of
temperament, competencies, and skills that,
when combined, send all the right signals.
Leaders know they must embody executive
presence to get ahead, influence others,
and drive results.
3. Tools to enhance online presence
8 Tools for Managing Your Online Presence
• Cyfe:-Cyfe is an all-in-one dashboard for social media,
analytics, marketing, sales, support, infrastructure, and a
whole lot more. You can use this app to monitor all of your
business data in one convenient location.
• Brand24:-If you want to know what people are saying
about your brand, this tool is just what you need. Brand24
will immediately notify you of any online mentions so you
can reach out to sales prospects, brand champions and
disgruntled customers right away.
• Wisestamp:-Wisestamp generates professional email
signatures that can help to grow your business. More than
650,000 professionals are using Wisestamp, and there are
hundreds of signature templates to choose from.
4. • ClickMeeting:- Webinars are a great way to generate interest
for your business, and this tool enables you to create them
quickly and easily. Using ClickMeeting, you can customize your
webinars, analyze and follow up with attendees, and track the
success of every event. These webinars can dramatically
increase traffic to your site and boost sales.
• Brandwatch:- Brandwatch is another tool that will give you
insight into what your customers are saying about your brand,
and what they want from your business. This information is
invaluable for building a direct marketing strategy that will
speak to your audience and raise conversions. Brandwatch
gives you instant access to customer conversations as they
occur, so you are always up-to-date on the latest trends.
5. • Kissmetrics:- This tool allows you to segment your
audience so you can target visitors by how they got to your
site. Using Kissmetrics, you can set triggers to engage with
customers based on their actions, and choose the behavior
that visitors should display before you bother showing them
your campaign.
• OptinMonster:- If you want to convert website visitors into
email subscribers, you need to start using this tool:
OptinMonster allows you to create and A/B test awesome
lead capture forms without having to bother with a developer,
and the lead generation software will bring big results quickly.
Features include the OptinMonster Builder, multiple form
types, exit Intent technology, A/B split testing, page level
targeting, and built-in analytics just to name a few.
6. • Mention:-Use Mention to monitor your online presence from
any location. You will enjoy real-time monitoring of brand
mentions from social media and around the web. Track all of
the important outlets including social media, blogs, forums,
and more, so you can really focus on your brand and learn
about your competitors. This tool will help you to attract new
customers, build awareness, and improve your overall online
reputation while allowing you to engage your audience and
react to mentions right away.
7. Need of Executive presence for CEO’s
• Have a vision, and articulate it well.
• Understand how others experience you.
• Build your communication skills.
• Become an excellent listener.
• Cultivate your network and build political savvy.
• Learn to operate effectively under stress.
• Make sure your appearance isn’t a distraction.
8. THE DO’S AND DON’TS OF EXECUTIVE
PRESENCE
• SPEAK A LITTLE LOUDER
This immediately communicates authority, competence, and
confidence – whether or not the individual has any of those.
Speaking up doesn’t mean shouting or talking as if to a class of
illiterates. But in an era of 24/7 global communications, of messaging
and social media, it would be easy to assume that the English language
united the people of the world and that is ALL that a Western business
executive needs.
• SPEAK A LITTLE SLOWER
This is respectful of the audience, as it allows time for them to digest
the message. It also shows that the speaker believes he or she is
worthy of airtime, another sign of confidence.
Avoid complex jargon, corporate speak or difficult English – remember
there is a vanilla effect in international English for those who are not
speakers of English as a first (or even second or third) language.
9. • THINK HOW YOU ARE PERCEIVED.
In terms of executive presence, perception is as important, perhaps even
more important than what is said.
If the way you communicate comes over as lecturing or careless of where
you are or whom you are talking to (the one-size-fits-all syndrome), your
audience will not warm to you.
•AVOID REHEARSED OR ‘FUNNY’ LINES
Prepared jokes usually fall flat. They often do not translate easily into the
language or mindset or expectations of your teams or international
audiences.
It is best to constantly scan your audience for cues that your message is
gaining traction. This allows you to custom-tailor your approach to the
room.
10. • USE LOCAL REFERENCES FOR COLOUR
Local references may mean knowledge of national or religious
customs, as well as sensitivity to the business culture of the country
in question.
As a speechwriter, I learned never to write exactly the same speech
or presentation to be given in New York or Tokyo, Paris or Dubai.
The local context not only adds flavor to a speech but it also
determines whether the speech is successful or not.
• LEARN SOME LOCAL PHRASES
It is remarkable when travelling in different countries around the
world how readily smiles appear and doors open when someone
who is not local speaks a phrase in French or German, Chinese or
Arabic.
Often it is enough to know the words for ‘good morning’ and ‘good
evening’ or ‘how are you/fine thank you’ in the local language for
an extra level of respect and warmth to be added to the
relationship.
11. • BE CLEAR ON YOUR ENTRANCE AND EXIT LINES
Good CEOs never stumble their way through greetings. They
understand that “good morning” and “good afternoon” are what
everyone else says and does. Strong CEOs make themselves and
their points memorable, and they begin and conclude them in a
confident manner.
So remember to smile. Not a forced, fake smile – but a pleasant
approachable one. And also say “thank you’ whenever appropriate
(many old-style CEOs forget this signal of trust and respect). After
all, you are human.
• BE RELEVANT AND ON POINT
Be on point with a message, story or tip for the audience you are
addressing. Whether it is functional, geographical, or regional,
whether it is made up of regulators, partners or investors.
You will need clarity of enunciation, as well as clear, simple and brief
messages to convey whatever you want to say.
