2. CONTENTS Nestle around the globe. Maggi in india. Need recognition of Indian consumer. Maggi takes health route. Competition. Competitive strategy. Products of maggi. Future Plans.
3. NESTLE AROUND THE GLOBE Nestle is Swiss company founded 1866 by nestle. Nestle market its products in 130 countries across the world.Nestle sells over a billon product everyday.The consideration nestle is good food, good health of consumer.
4. MAGGI IN INDIA Nestle unleashed brand maggi in india Almost 25 years ago in 1983 with launch of its traditional 2 minutes noodles in its masala, tomato and chicken flavors, followed by its curry flavor some years down the line.
5. MAGGI IN INDIA Maggi was launched in india at the time when instant noodle was not that well known a category. When nestle india launched maggi in country, it used the tagline, ‘fast to cook and good to eat’, to not only promote the product’ but also to educate the ever growing aspirant consumer about the advantages of using it.
6. NEED RECOGNITION OF INDIAN CONSUMER There was a key need for a product that provides good quality food and at the same time was convenient. Maggi visualized that there should be product which take less time to cook and consumer uses that product to get fast relief from hunger.
7. MAGGI TAKES HEALTH ROUTE In may 2006, Nestle India Ltd. (NIL), launched a new instant noodles product called Maggi Dal Atta Noodles (Dal Atta Noodles) under the popular Maggi brand. The Dal Atta noodles were made of whole wheat and contained pulses, and positioned as a ‘healthy’ instant noodles.
8. COMPETITION During 1990s, the sales of Maggi noodles declined, and this was attributed partly to the growing popularity of Top Ramen. Maggi is also facing competition with the Hakka noodles.
9. COMPETITIVE STRATEGY NIL changed the formulation of Maggi noodles in 1997. However, this proved to be a mistake, as consumers did not like the taste of new noodles. NIL also adopted the same strategy for the maggi brand with the launch of the Maggi vegetable atta noodles ( vegetable atta noodles) in 2005. In March 1999, NIL reintroduced the old formulation of the noodles, after which the sales revived.
10. Continued……… In the early 2000s, Maggi was the leader in the branded instant noodles segment, and the company faced little serious competition in this segment. NIL also introduced several other products like soups and cooking aids under the Maggi brand.
11. Products of maggi MAGGI 2-minute noodles is one of the largest and most loved food brands that defines instant noodles in india. Continuing to spread joy as it has done for the last 25 years, your favorite MAGGI noodles is as tasty as ever and even provides essential nutrients for all stage of your life. With the goodness of protein and calcium, MAGGI noodles is available in 4 delectable flavors – masala, chicken, tomato and curry.
12. An offering that exemplifies ‘taste bhi health bhi’, MAGGI vegetable atta noodles is tasty because it is loaded with everyone’s favorites MAGGI ‘masala’ and healthy because it now has more real vegetables and is packed with the power of fiber. 85g of maggi vegetable atta noodles provides dietary fiber equal to 3 prepared ratios, 20g each.
13. Since in today’s fast-paced busy life, multitasking is a reality, you need something that fits with your rushed lifestyle – a product which is tasty and healthy, is convenient to prepare and eat and also satiates your hunger. Maggi cuppa mania is a combination of all the above! In an easy to carry on-the-go cup format, MAGGI cuppa mania comes in two mouth watering variants – masala yo! And chilly chow yo! Packed with real vegetables and the goodness of calcium, just add garam paani*to the noodles and voila! A cupful of delicious MAGGI cuppa mania is ready for you to carry on jaani! * Just add hot water
14. Future Plans The company continuously focuses its efforts to better understand the changing lifestyles of modern india and anticipate consumer needs in order to provide convenience, taste, nutrition, and wellness through its products. Shivani Hegde, general manager, food, Nestle India, says over the years, Maggi has focused on understanding the consumers’ changing lifestyles and innovated and renovated to create delight in everyday meals and bring happiness to everyday family moments. This is Maggi’s DNA. ”The new launches will only grow the market further”
15. VARIOUS TAG LINES OF MAGGI Through its ads, NIL positioned Maggi as a ‘fun’ food for kids which mother could prepare easily. Tag lines of Maggi from their various ads: - ‘Mummy, bhookh lagi hai’ (Mom, I’m hungry). ‘Bas 2-minute,’ (only 2 minutes) ‘Fast to Cook Good to Eat’ ‘Taste bhi, Health bhi’
