1. PANET THONGTAN
99/564 Munthana-onnuch, sukhapibha 2 soi 25, Privet, Bangkok, 10250 Thailand
Telephone (02)346-6116 , Mobile (086) 500-0216, E-mail: panet.thon@gmail.com
EDUCATION BACKGROUND:
• University of Findlay, Findlay, Ohio, USA
MBA in General Management November 1997 – December 1998
• Case Western Research University, Cleveland, Ohio, USA
Certificate in English Language and Culture April 1997 – October 1997
• Thammasat University, Bangkok, Thailand
Bachelors of Economic, Major: Finance and Banking June 1992 – October 1996
WORK EXPERIENCES:
True Corporation Public Co., Ltd. Apr 2013 – Present
Position: General Manager, True Regional Management (Upper south and Bangkok)
 Accomplishes regional sales human resource objectives by recruiting, selecting, orienting,
training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned
districts; communicating job expectations; planning, monitoring, appraising, and reviewing job
contributions; planning and reviewing compensation actions; enforcing policies and procedures.
 Achieves regional sales operational objectives by contributing regional sales information and
recommendations to strategic plans and reviews; preparing and completing action plans;
implementing production, productivity, quality, and customer-service standards; resolving
problems; completing audits; identifying trends; determining regional sales system
improvements; implementing change.
 Meets regional sales financial objectives by forecasting requirements; preparing a quarterly
budget; scheduling expenditures; analyzing variances; initiating corrective actions.
 Establishes sales objectives by creating a sales plan and quota for districts in support of
national objectives.
 Maintains and expands customer base by counseling district sales Management team; building
and maintaining rapport with key customers; identifying new customer opportunities.
 Recommends product lines by identifying new product opportunities, and/or product, packaging,
and service changes; surveying consumer needs and trends; tracking competitors.
 Implements trade promotions by publishing, tracking, and evaluating trade spending.
 Updates job knowledge by participating in educational opportunities; reading professional
publications; maintaining personal networks.
 Accomplishes sales and organization mission by completing related results as needed.

2. True Corporation Public Co., Ltd. May 2007 – Mar 2013
Position: Assistant Director, Head of Operations Management
• Being the Head 14 Operations Managers in 14 Nationwide Regions to assure the standardized
operations are lined up with the best record of True Move H highest sale achievement.
• Planning the niche Sales' strategies for each Regional Sale team and ensue all resources & sale
forces being allocated & utilized in the most effective & productive ways to maximize sales.
• Controlling the execution of strategies and action plans as well as monitoring the outcome to
ensure the Sale Target is being achieved.
• Coordinating with Distribution Channel, Product, Planning and Support teams and other head
office functions to solve regional sale team's issues for the smooth operations and excellent
execution.
• Ensure the streamlined, efficient processes together with operations’ mechanical are in place to
deliver excellence sale growth.
• Analyzing the operations of Regional Sale team and feedback to Head office with solutions for
the improvement in line with concept "better operations, better sale, best performance".
• Controlling the efficiency of budget utilization; to monitor and evaluate whether all budgets
being used as objective.
Twin Lotus Co., Ltd. (FMCG) August 2005 – April 2007
Position: Sales Manager
• Dealing with Modern Trade and Key Account in Traditional trade Customers
• Driving, train, motivate, and develop Sales teams to achieve sales target
• Developing Sales strategy to enhance Modern trade and Key Account performance
• Setting and Negotiating Business Plan, Promotion Plan, New Product, and Distribution Plan for
Modern Trade
• Planning and Analyzes Activity and Promotion to implement in Modern Trade and Key Account
• Controlling and planning budget to develop category growth campaigns and in-store activities.
• Monitor salesmen, sales supervise, and Key account Manager performance and provide
feedback to improve performance
Consumer Product Dep., I.C.C. International Public Co., Ltd. April 2003 – August 2005
Position: Product Manager (Skin care product)
• Developed annual marketing plan with goals, strategies, tactics and programs based on a
complete analysis of the market, consumer needs and research
• Provided leadership to all functional areas to support the successful attainment of marketing
goals.
• Provided strategic thinking, leadership and good business judgment in all aspects of marketing
for the brand including copy, media, promotion, line extensions, quality improvements, pricing,
product development, communication, packaging, and deals
• Monitored and evaluated brand performance to recommend and execute appropriate changes
in plans to achieve optimal results.
• Initiate and recommend new business opportunities and improvements to strengthen the brand
franchise.
• Managed multi-functional resources, seeking their input and involvement to ensure that all
activities in support of marketing plans are coordinated to maximize the franchise's
performance
• Developed, implement, and interpret all consumer insight research needed and leverages
activities from the research result to maximize customer satisfaction and company benefit.
Position: Key Account Manager
• Deal with Modern Trade Customers
• Derived, trained, motivated, developed and evaluated Sale teams to achieve sales target
• Prepared Business Plan, Promotion Plan and Account Plan
• Developed Sales strategy and tactic to enhance Modern trade performance
• Initiating Activity and Promotion to implement in Modern Trade
• Work closely with marketing team to develop category growth campaigns and in-store activities.
• Monitor salesmen’ performance and provide feedback to improve performance

3. Manchester United Brand, Central Trading Co., Ltd. May 2002 - March 2003
Position: Sales Manager
• Responsible for sale and operation
• Drive sales, manage the budget, and handle stock management of all outlets in order to
achieve the target
• Responsible for motivating, developing, and implementing new management and working
technique to team
• Plan and operate all sales promotion
• Negotiate and coordinate with Buyer about GP and location
• Responsible for opening the new outlets
• Coordinate with decorator for designing and building outlets
• Coordinate with merchandise manager for pricing and product concept
• Supervise and Train sales supervisor, store manager, and sale representative about product,
brand concept, and display
• Control for auditing store stock
• Responsible and control all store P&L
• Revisit current promotion strategy for each outlet to revise if needed
Retail Department, Bata Shoe of THAILAND Public Co., Ltd. November 2000 – April 2002
Position: Retail Area Manager
• Managed and controlled individual store sales in assigned district to meet the target
• Analyses sales results and advises team regarding results and measures to be taken
• Ensures all retail outlets comply with corporate merchandising guidelines and strategies
• Advised any possibilities for new concessions and market competitiveness based on shops’
profitability and strategic importance
• Maintained operation standard for over 27 stores nationwide
• Ensure that the In-store Training program is followed properly
• Audited stores stock in district
• Had an authorization for store closing and opening
• Planned and developed promotion activities with appropriate area
Retail Department, Mobil Oil (THAILAND), Co., Ltd. February 1999 – August 2000
Position: Company Operate Service Station Manager
• Managed sale in service station and planed to achieve target
• Controlled and forecasted stock in station
• Reduce all of expense in station
• Managed and planed manpower in station
• Controlled station administration
PERSONAL SKILLs & TRAINING PROGRAMS:
Computer Skills
• Program: Microsoft Word, Excel, PowerPoint, Outlook, Quicken, Photo Shop, @ Lime (BATA),
Lotus Note, SAP
• Internet: E-mail, Netscape Navigator, and Internet Explorer
Languages
• Fluent in Thai and English languages and cultures
Training:
• Excellent Operation management Program
• Strategic Negotiation
• Strategic Management
• Leader Personality
• System thinker
• Brand Building Dynamic
o Brand Strategy Development Research
o Brand Personality
o Integrated Marketing Communication

4. Reference: Available upon requested