The Consumer Life Cycle research is a methodology that measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. Using sophisticated online benchmarking techniques, Panelteam finds out what really matters when consumers buy. Continuous Consumer Life Cycle research is the new standard for running a successful brand en will definitely increase your revenue and improve your customer retention.

1. CONSUMER LIFE CYCLE RESEARCH
BRAND PIONEERS 2012

2. SOURCE FOR EUROPEAN
MARKET INFORMATION
INTERNATIONAL ONLINE RESEARCH
1.3 MILLIONS EUROPEAN CONSUMERS
13 COUNTRIES
LOCAL EXPERTS

3. OUR STORY
NEW PRODUCT DEVELOPMENT

4. GROWING NEED FOR UP
TO DATE MARKET INFO
SMARTER AND BETTER
ONLINE RESEARCH TECHNIQUES
REPLACE OUTDATED AND FRAGMENTED
RESEARCH METHODOLOGIES

5. “WHAT IF YOU HAD A
BETTER UNDERSTANDING
OF YOUR MARKTING BUDGET?”

6. “WHAT IF YOU KNOW WHAT REALLY
MATTERS WHEN
CONSUMERS BUY?”

7. “WHAT IF YOU KNOW WHAT
DRIVES CONSUMERS TO STAY LOYAL
AND BECOME BRAND LOVERS?”

8. YOU WOULD
KNOW WHAT PART OF YOUR MARKETING BUDGET
REALLY WORKS
GET GRIP ON THE CONSUMER
MAKE BETTER STRATEGIC DECISIONS
HAVE BETTER PERFORMING BRANDS

9. “LETS DEVELOP A METHODOLOGY THAT
MEASURES THE PERFORMANCE OF BRANDS
IN MOST IMPORTANT STAGES OF THE ORIENTATION
AND PURCHASING PROCESS OF CONSUMERS?”
REPORTED ONLINE

10. CONSUMER LIFE CYCLE

11. CONSUMER LIFE CYCLE

12. KNOW
DOES THE CONSUMER KNOW YOUR BRAND ?
TOP OF MIND
SPONTANEOUS AND AIDED AWARENESS

13. WANT
DOES THE CONSUMER WANT YOUR BRAND ?
SPONTANEOUS ASSOCIATION
IMAGE

14. TRY
DOES THE CONSUMER CONSIDER YOUR BRAND ?
CONSIDERATION SET
BUYING INTENTION

15. BUY
WHAT BRAND DOES THE CONSUMER CURRENTLY BUY?
BUYING CRITERIA

16. LOVE
WHAT DRIVES BRAND LOYALTY?
NET PROMOTOR SCORE
PREFERENCE
LOYALTY

17. CONSUMER LIFE CYCLE RESEARCH
TOTAL MARKET PERFORMANCE
N=2400 RESPONDENTS PER COUNTRY
TOP 10 BRANDS PER MARKET
SET GOALS (KPI’S)
BENCHMARK

18. UK DEODORANT MARKET

27. LAUNCH CONSUMER LIFE CYCLE
WEEK 40 - 2012

28. CONSUMER LIFE CYCLE RESEARCH
THE NEW STANDARD FOR RUNNING A
SUCCESSFUL BRAND
LICENSE FEE € 1.500 PER MONTH
PER COUNTRY