This document discusses marketing strategies for corporate hospitals. It explains that marketing involves managing relationships with customers to attract new customers and retain existing ones. This creates public awareness, boosts sales and profits, and builds the organization's reputation. The document then outlines various promotion strategies for hospitals, including emphasizing quality treatment, medical camps, medical tourism, major surgeries, and social media. It also discusses the importance of branding through tools like service booklets, banners, doctor profiles, and logos. The document concludes by noting the interlocking efforts needed to keep customers, such as measuring what matters to customers, putting them at the heart of the business, managing quality from their perspective, and keeping relationships vibrant.

1. Presented by: Panchali Dey
MHA 2nd Semester
Marketing Strategies of Corporate
Hospital

2. INTRODUCTION: Marketing (What & Why)
WHAT?
• Managing Profitable
relationship with customers.
• Attracting New customers
• Retaining and growing
existing customers.
WHY?
• Create Public awareness
• Boost sale ,Increase profits
• Build organization
reputation
Marketing is an organization function and set of processes for
creating ,communicating and delivering value to customers and
for managing customer relationship in ways that benefit both
organization and stakeholders.

4. Marketing Aim
Satisfaction Experience
Differentiation
and better sales

6. Promotion of a Hospital
Marketing
 Quality Treatment
 Word of mouth
 Medical Camps
 Medical Tourism
 Major Surgeries
 Social Networking

8. Branding is a process involved in creating a unique name and image for a
product/service in the consumers' mind, mainly through advertising
campaigns with a significant and differentiated presence in the market that
attracts and retains loyal customers.
 Service Booklets
 All marketing banners
 Information leaflet
 Doctor’s profile
 Logo Design
 Visiting Card
 Report /Envelopes
BRAND COMMUNICATION & INTEGRATED MARKETING
COMMUNICATION

10. aAbove the Line Marketing Below the Line Marketing
• ATL advertising is where mass
media is used to promote
brands and reach out to the
target the mass as consumers.
• These include conventional
media as we know it, television
and radio advertising, print as
well as internet.
• This is communication that is
targeted to a wider spread of
audience, and is not specific to
individual consumers.
BTL advertising is one to one,
and involves the distribution of
pamphlets, handbills, stickers,
promotions, brochures on the
roads or through banners and
placards.
• Public relation
• Events
• Promotional campaign
• Telemarketing

12. 7P’s of Marketing
Product
Price
Place Promotion People
Process

13. THE INTERLOCKING EFFORTS TO KEEP CUSTOMERS
h
Measure
what
matters
Put the
customer at the
heart of your
business
Manage
Quality
Manage the
business from
customer’s
point of view
Covert
customer
satisfaction
into profit
Manager service
recovery
Keep the
relationship
vibrant
KEEPING
CUSTOMERS