BDA Case Study

1. Amazon Web Service
Paytm
Amit Mistri (18012011047)
Panchal Rahul (18012011051)

2. What is Paytm ?
Paytm is india’s leading
financial service company
that offers full stack
payments & financial
solution to consumers, offline
merchants and online
merchants.

3. What is AWS ?
• Amazon Web Service (AWS) is
the world’s most
comprehensive and broadly
adopted cloud platform,
offering over 200 fully
featured services from data
Centers.

4. AWS :

5. What is the issue in Paytm ?
- Difficulty in adoption of
change, unacceptness due to fail
of security breach and fraud,
competition from debit card and
credit card, trade mark infringement
case filed by PayPal, transactional
issues, and performance issues these
are the major challenges faced by
the paytm.

6. What is the goal of the Analysis?
- Paytm has now powered its merchant dashboard offerings with
enhanced success analytics views that will let you analyse and
benchmark the performance of your transaction across various
time periods.
- It will help you gauge your recent success rate performance of
your transaction.
- It will help you drill down to specific pay modes, issuing banks,
channels or payment flows with lower success rates as
compared to the benchmarks.

7. What is the context of the Problem?
Paytm has been the target of froud for atleast two years. Since 2018, the
company hase faced around 500 instances of fraud every month. According
to a report things came to a head in april this year, when fraud losses topped
Rs 1.8 crore. In a move that singnals paytm’s increasing frustration with a
homegrown problem they can not control, they have sought Rs.100 crore in
damage realted to reputational loss from five indian mobile network
operators.

8. What key facts should be considered?
- Paytm receive and processes over 1 crore order per month and puts through 50 lakh
transaction on a daily basis
- Paytm is a key player in the digital ecosystem with over 45 crore registered users and 6
crore bank accounts under paytm bank. During demonetization, paytm added a record 2
crore users to overcome the cash related constraints.
- There are over 70 lakh merchants in india that use the Paytm QR code to accept
payments directly into their bank account using the paytm platform. Its model is largely
similar to to PayPal in the United States.
- You may be surprised to learn this but Paytm has already launched co-branded credit
cards with Citibank back in 2019 and is among the most popular credit cards from the
Citibank stable today.

9. What alternatives are available for the decision-maker?
- Does Paytm Business suit your need as a full suite payment gateway platform.
- Research the Paytm Business payment gateway platform and toolset. How do Paytm Business tools and resource
hold up against your business needs?
- Decide your payment gateway budget and if Paytm Business offers the feature you need with your budget.
- Register an Paytm Business account, ask for a callback from Paytm Business or seek an alternative payment that
matches your needs.

10. What would you recommend and why ?
- I would recommend this app to the one’s who have not started investing, if you are investing bia any other
medium then keep doing it, no need to migrate. It is more useful for people who are yet to start saving n
investment in mutual funds.
- It is good if you have not started investing yet. It is only for mutual funds investments.
- It is good because you have start SIP with as low Rs.100.
- Is has more than 1 million user on their platform.
- It is good because it is easy to invest. Simple app to do it.

11. Thank You