GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
23. We do homework
together over Skype,
and talk about what
happened that day.
Video chat is like
hanging out.
Christina, 13 and Emma, 14
“
youtube @swiftvideosource
24. Instagram Twitter Facebook Snapchat Tumblr
50%
40%
30%
20%
10%
Piper Jaffray, 2015 and Facebook Ads, 2014
Zs are truly social media natives
This is down 25% in 2014
82. Design for the
worst case scenario
What does it mean for
the future of technology?
83. At the mall with
Let’s recap
& got an idea
&
to
data
&
& talked to
(Not really) &
&
For
&
with
on
If we
Because they are
& sometimes
Its not all
&
sux
for
(Gen )
&
But they
with
with
&
We
better for
84. Don’t be scared
1. context control
2. All the ways
3. default to privacy
4. leave it open
5. worst case scenario
85. flickr @mady
Gen Z
and the future
of technology
Pamela Pavliscak
@paminthelab
changesciences.com