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Managing Social Media for Brands

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Pamela Muldoon
Pamela Muldoon

This presentation offers up some data on the 6 main social sites.

NegóciosTecnologia
1 de 23
Managing Social Media Pamela Muldoon
Industrial Model Marketing • Brand • Message • Person
Coca-Cola: Brand
Coca-Cola: Message 1952 1886 1928 1970 1963
Coca-Cola: Message 1971 1982 1979 1993-Present 1986
Coca-Cola: Person Muhtar Kent, Chairman of the Board & Chief Executive Officer The Coca-Cola Company
Marketing Flipped 180 Degrees • Person • Message • Brand
Marketing Flipped 180 Degrees Example #1 • Person: Denny Hecker • Message: What is the message today? • Brand: How do you feel about his brand today?
Marketing Flipped 180 Degrees Example #2 • Person: Tom Petters • Message: What is the message today? • Brand: How do you feel about his brand today?
Marketing Flipped 180 Degrees Example #3 • Person: Tiger Woods • Message: What is the message today? • Brand: How did many brands associated with Tiger Woods react to his scandal?
Marketing Flipped 180 Degrees Example #4 • Person: Rush Limbaugh • Message: What is the message today? • Brand: How did many brands associated with Rush’s show react to his message?
Personal & Professional • Creating a personal brand alongside the Ford Brand • All social platforms, speaking, featured in books Scott Monty Head of Social Media Ford Motor Company
Personal & Professional • Billionaire Business Magnate • Author, speaker, humanitarian • Yes, he writes his own blog Richard Branson Founder, Virgin CEO, Virgin Media
The Social Consumer 90% of consumers 70% of consumers online trust trust options of unknown recommendations from users people they know 53% of respondents say 61% of respondents say After liking a brand will After following a brand likely purchase they will talk about the product/service or company or product recommend 50% of small business Owners report gaining new customers through social media
Level The Playing Field • All businesses can participate • The cost of entry is minimal Ask Yourself Two Questions: 1. Can I Reach My Target Audience With This Social Platform? 2. Am I willing to tackle the learning curve of this platform? (or do I have a team member who can?)
LinkedIn 150+ Million Active Users Average User Age: 25-55 Median Age: 44 New Member Joins Executives From All Every Second Fortune 500 Companies 2 Million+ Company Profiles
Facebook 833+ Million Active Users; Average User Age: Set to hit 18-44 1 Billion by August 2012 Median Age: 38 50% Log In Daily Average User Time: 55 Minutes 4/13/2012
Facebook Fastest Growing Population: Women 2nd Fastest Growing Population: Seniors 4/13/2012
Twitter 475+ Million Average User Age: Active Users 18-44 Median Age: 39 55% Use Twitter via 1 Billion Tweets Posted Mobile Device Weekly 4/13/2012
YouTube 800+ Million Average User Age: Unique Users 18-54 More video is uploaded in 60 Hours of Video 30 days than created by NBC, Uploaded Every Minute CBS, ABC in the past 60 years 4/13/2012
Google+ Users: 90+ Million 70% Male Active Users 30% Female Search Is Now Personal 4/13/2012
Pinterest 100+ Million 97% of Users Are Women Unique Users Average Use Time 1 hour, 17 minutes Drive Traffic To Business Website Great Platform For Visual Business Models 4/13/2012
Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup

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Managing Social Media for Brands

  • 1. Managing Social Media Pamela Muldoon
  • 2. Industrial Model Marketing • Brand • Message • Person
  • 4. Coca-Cola: Message 1952 1886 1928 1970 1963
  • 5. Coca-Cola: Message 1971 1982 1979 1993-Present 1986
  • 6. Coca-Cola: Person Muhtar Kent, Chairman of the Board & Chief Executive Officer The Coca-Cola Company
  • 7. Marketing Flipped 180 Degrees • Person • Message • Brand
  • 8. Marketing Flipped 180 Degrees Example #1 • Person: Denny Hecker • Message: What is the message today? • Brand: How do you feel about his brand today?
  • 9. Marketing Flipped 180 Degrees Example #2 • Person: Tom Petters • Message: What is the message today? • Brand: How do you feel about his brand today?
  • 10. Marketing Flipped 180 Degrees Example #3 • Person: Tiger Woods • Message: What is the message today? • Brand: How did many brands associated with Tiger Woods react to his scandal?
  • 11. Marketing Flipped 180 Degrees Example #4 • Person: Rush Limbaugh • Message: What is the message today? • Brand: How did many brands associated with Rush’s show react to his message?
  • 12. Personal & Professional • Creating a personal brand alongside the Ford Brand • All social platforms, speaking, featured in books Scott Monty Head of Social Media Ford Motor Company
  • 13. Personal & Professional • Billionaire Business Magnate • Author, speaker, humanitarian • Yes, he writes his own blog Richard Branson Founder, Virgin CEO, Virgin Media
  • 14. The Social Consumer 90% of consumers 70% of consumers online trust trust options of unknown recommendations from users people they know 53% of respondents say 61% of respondents say After liking a brand will After following a brand likely purchase they will talk about the product/service or company or product recommend 50% of small business Owners report gaining new customers through social media
  • 15. Level The Playing Field • All businesses can participate • The cost of entry is minimal Ask Yourself Two Questions: 1. Can I Reach My Target Audience With This Social Platform? 2. Am I willing to tackle the learning curve of this platform? (or do I have a team member who can?)
  • 16. LinkedIn 150+ Million Active Users Average User Age: 25-55 Median Age: 44 New Member Joins Executives From All Every Second Fortune 500 Companies 2 Million+ Company Profiles
  • 17. Facebook 833+ Million Active Users; Average User Age: Set to hit 18-44 1 Billion by August 2012 Median Age: 38 50% Log In Daily Average User Time: 55 Minutes 4/13/2012
  • 18. Facebook Fastest Growing Population: Women 2nd Fastest Growing Population: Seniors 4/13/2012
  • 19. Twitter 475+ Million Average User Age: Active Users 18-44 Median Age: 39 55% Use Twitter via 1 Billion Tweets Posted Mobile Device Weekly 4/13/2012
  • 20. YouTube 800+ Million Average User Age: Unique Users 18-54 More video is uploaded in 60 Hours of Video 30 days than created by NBC, Uploaded Every Minute CBS, ABC in the past 60 years 4/13/2012
  • 21. Google+ Users: 90+ Million 70% Male Active Users 30% Female Search Is Now Personal 4/13/2012
  • 22. Pinterest 100+ Million 97% of Users Are Women Unique Users Average Use Time 1 hour, 17 minutes Drive Traffic To Business Website Great Platform For Visual Business Models 4/13/2012
  • 23. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup

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