Personal Branding in the Digital Age
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Personal Branding: How to Build Your Personal Brand
- Personal Brand Factor Pam Moore CEO / Founder Marketing Nutz Social Zoom Factor Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut
- 10 Reasons You Need Personal Brand http://www.socialzoomfactor.com/personalbrand
- Embrace the JOURNEY!
- news no longer breaks! It tweets!
- Facebook • 66% users get news on site • 62% find news by chance • 38% actively seek news • 44% total U.S. Population gets news on Facebook!
- Facebook • 1.09 Billion daily active users • 989 million mobile daily active users • 1.65 billion monthly active users
- YOU are the media
- People don’t just buy things, they join things
- These brands differentiate based on their brand. They use simplicity, value, trust, emotion and human connection.
- But they are brands, not people, right?
- Digital and social body language…. Your actions speak louder than your words
- YOU are your brand
- Embrace OPCs Other people’s community & content
- Got Personal Branding Strategy?
- You have a personal brand regardless if you’ve consciously designed or thought about it or not.
- Stop the excuses • You are not too busy • You don’t have to be a: – Writer – Programmer – Brand or social guru – Rock star
- Personal branding goals • Thought leadership • Establish brand • Grow and enhance brand • Support employer brand • Enhance career • Future employment opportunities • Ignite OPCs
- My Brand is… • What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I Pin • What I snap on Snapchat • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive! • ME!
- Your brand is perceptions • What people say behind your back • What people say when you leave a room • What people post on a review site or social network • What people think about you • Words people use to describe you
- Know the difference Authenticity vs transparency
- Take charge of your brand DO NOT let emotions drive it
- Not just image Sustainability matters
- Tell Your Story • It’s not only about you • Engage others • Share your journey • Be patient
- People don’t buy what you do, but WHY you do it!
- It’s in our DNA to find people with the same beliefs.
- Who are YOU? • Who are you? • What do you stand for? • What value do you offer? • Who do you offer value for? • What is your differentiator? • What do you need to learn? • What are your strengths? • What are your weaknesses? • What’s your OPCs?
- • WHO are you talking to? • WHAT do they need? • WHEN will they engage with you? • HOWcan you help? • WHEREdo they want to talk? • WHY should they care? Why should you invest?
- Where to start 1. Plan: Goals + Objectives 2. Vision/ Mission 3. Persona 4. Name (consistent, easy to remember) 5. Social Profiles 6. Domain 7. Message House (bio, description, vision) 8. Technology (hosting, measure etc.) 9. Content Strategy
- You must… • Pick a name (consistent, easy & memorable) • Build your persona (create once, use many) • Secure & leverage top networks – Facebook – LinkedIn – Twitter – Snapchat – Google+ – YouTube – Instagram – Tumblr – Flickr – Domain
- Blog • Home base • Stays with you always • Tell stories • Thought leadership • Integrated platform for social presence • Ignite OPCs via syndication & guest blogging
- Blogging: Tell your story • Medium • Tumblr • Wordpress self hosted • Hosting: Hostgator • Themes: StudioPress, ThemeForest • KISS
- Facebook most active -‐70% engage on site daily -‐45% several times a day Instagram – 49% Twitter 36% Pinterest 17% LinkedIn 13% Facebook is home base for many people
- Facebook • Build your brand • Storytelling • Live video • Build your network • Establish community • Embrace evangelists • Share content • Grow blog readership • Thought leadership • OPC
- LinkedIn • More than job seeking / recruiting • Build your brand • Build your network • Establish community • Publish content • Grow blog readership • Thought leadership • Achieve business goals • OPC baby!
- Twitter • Ignite your network • Find relevant content • Become a curation machine • Leverage & setup tribes • Thought leadership • Blog readership • Use tools to grow following (Manage Flitter)
- Instagram • Tell stories • Humanize your brand • Connect dots with corporate / employer • Connect with other humans • Integrate with other networks
- Video Live Streaming & Mobile Broadcasting • Facebook Live • Periscope • Ustream YouTube Live • Behind the scenes • Exclusive content • Q&A • Up close and persona • Broadcast events, launches, news
- Meaningful Journey • Don’t focus on follower counts… focus on heart counts • Look at metrics that help you understand if people are believing you and if they believe the same. • Start with a seed.
- Personal Brand Zoom Kit: http://www.themarketingnutz.com/personalbrandzoom 10 Reasons You Need Personal Brand http://www.socialzoomfactor.com/personalbrand
- Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut Blog: www.pammarketingnut.com Agency: www.themarketingnutz.com Podcast: www.socialzoomfactor.com
- Maslow’s hierarchy of needs Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, excretionphysiological safety belonging esteem self-actualization
- Hierarchy of social community inspiration self-‐ actualization esteem belonging safety physiological achieve connect inspire
- The RIGHT people will find you if you are authentic in what you believe.
- Communities Create Markets Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $$
