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Ccmadevelopmentinstitute June2009
- 1. YOUR DONORS ARE ONLINE… YOU SHOULD BE TOO! Pam Dechert, CFRE, ePMT Laurie Kish eTapestry Petrus Development
- 9. Online Giving Estimates * Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market. Estimates provided by ePhilanthropy Foundation.
- 12. Use All Your Tools Together An Integrated Communications Strategy
- 17. Creating an Effective Web Site
- 18. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
- 31. An Overall Strategy Sign Up For Newsletter Multiple Ways To Support & Get Involved Donate Now
- 32. Get, Give, Do Do! Get! Give!
- 34. Why do Ministry Websites Fail? " Why Web Sites Fail and What To Do About It “ by Michael C. Gilbert
- 37. Keep it Simple Prospect Website Gather Information Use Email Database
- 43. How are gifts designated?
- 44. How many new, increasing, decreasing, lapsed…?
- 45. How many new, increasing, decreasing, lapsed…?
- 49. Member Loyalty
- 51. Grant Research
- 52. Matching Gifts
- 58. Questions
Notas do Editor
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- PD Total giving for 2007 is estimated to be $306.39 billion. This is an increase of 3.9 percent (1.0 percent adjusted for inflation) compared with the revised estimate of $294.91 for 2006. Revisions to 2006 are presented online at www.givingusa.org. Gifts from individuals are estimated to be $229.03 billion (74.8 percent of the total). Gifts from charitable bequests (realized planned gifts) are estimated to be $23.15 billion (7.6 percent of the total). Combined, individual giving and charitable bequests are estimated to be $252.18 (82.3 percent of the total). Foundation grantmaking reached an estimated $38.52 billion (12.6 percent of the total). This is the highest percentage ever attributable to foundations. The change reflects that a portion of personal giving is now often done through family foundations. Corporate giving is estimated to be $15.69 (5.1 percent of total giving).
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- PD To establish a strong foundation on which your ministry can grow and be most effective, you must be able to attract and engage members, build meaningful relationships with them, increase involvement and encourage ongoing support. From broadcast ministries, local churches, relief agencies to missionary-sending organizations and mega churches, faith-based groups like yours can use comprehensive online solutions to:
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- PD The ePhilanthropy toolbox suggests many techniques and tools for online success. Each organization should develop a strategy that is flexible to its current needs while planning for the future. Those seeking to get started are well advised to complete these four basic steps before they begin deploying an expanded ePhilanthropy strategy: 1. Establish an Informative Website – options should be shared for low cost ‘build it yourself’ approaches (i.e. http://www.homestead.com/nonprofits) and for selecting a web vendor to build a website. For most organizations the emphasis should be on building an informative website and not simply on spending a lot for all the ‘bells and whistles’. As their strategy grows and matures so should their website. 2. Collect Email Addresses and communicate with those who opt in – The ePhilanthropy Code of Ethics requires that nonprofit organizations only communicate electronically with those who ‘opt in’ or subscribe to receive such communication, it should also be noted that all such communication is also required to offer the reader the option to ‘opt out’ or unsubscribe to future communication. 3. Offer the option of online giving (encrypted) It should be noted that simply offering the option of online giving will not raise money, but the online architecture and encryption technology to support it must be in place before such a strategy can be deployed. 4. Register with Guidestar.org – As has been pointed out in this presentation registration with Guidestar serves several purposes: It gives the organization the opportunity to ‘tell its story’ using the free services of Guidestar, in a way more complete and reader friendly than the IRS 990. This will improve the information provided by Guidestar to a number of websites that use the database to promote giving to nonprofits (I.e. Fidelity’s Charitable Gift Fund, Networkforgood.org and others) Those nonprofits that submit grant proposals to Foundations are very likely to have their information on Guidestar reviewed by that Foundation, improved information could increase the chance of grant awards.
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- LK The Upside Down Web Site: There is good content on the site but it's buried under an organizational chart or some other impenetrable hierarchy. The Dead Web Site: It's never updated. Not to be mistaken for the Dead on the Outside Web Site, which looks like it's never updated, but is actually an Upside Down site. The Disconnected Web Site: Where all the communication is one way and there is no way for the reader to send email or otherwise contact the site owners. The Cool Web Site: So enamored of the technology that it is almost impossible to use, at least on a regular basis. The Stingy Web Site: Gives away nothing of value.
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- PD To establish a strong foundation on which your ministry can grow and be most effective, you must be able to attract and engage members, build meaningful relationships with them, increase involvement and encourage ongoing support. From broadcast ministries, local churches, relief agencies to missionary-sending organizations and mega churches, faith-based groups like yours can use comprehensive online solutions to:
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