1. FASHION OF THE
TWENTIETH CENTURY
Paloma Galera
2º Bto. A

2. Introduction
 Early twentieth century (1900-1910)
 Golden Age of French Fashion (1920-
1930)
 Mid-twentieth century (1940-1970)
 Late twentieth century (1980-1990)

3. Early twentieth century
 Originated in Paris.
 Department stores sent buyers.
 Fashion style magazines.

4. 1900-1910s
 Radical change was unthinkable.
 The Maison Redfern offer a tailored suit.
 1910s silhouette more fluid and soft

5.  Changes in dress dictated by necessity.
1900- Giovanni 1910- Paul Poiret
Boldini design

6. Golden age of French Fashion
(1920-1930)
 After the First World War, fashion
changed.
 Coco Chanel was a major figure in
fashion.
 1930s not time for experimentation.
 Female body was remodeled.

7. 1930’s Patterns
Fashionable
Hollywood actress
Louise Brooks - 1920

8. Mid-twentieth century (1940-1970)
 In 1940’s Fashion houses closed.
 Fashion of the 1950s were from the
previous decade.
 Designers of Hollywood created a
particular type of glamour.

9. 1960-1970s
 Between 1960 and 1969 radical change on
fashion.
 1970s began with a continuation of the
hippie look.
 Developments in Italian fashion.

10. Late twentieth century (1980-1990)
 1980’s society interested in ‘the
spectacle’.
 Appearance was related to performance.
 In 1990’s new standard, minimalism.
 Fear of been overdressing.

11. Summery
 Fashion was originated in Paris.
 History had a strong influence in fashion.
 During the world war fashion was dictated
by necessity.
 In the 1990’s emerged a new standard.

12. Questions:
 Where was fashion originated?
a) Paris
b) Milan
c) London

13.  Who was a major figure in fashion?
a) Paul Poiret
b) Marc Jacobs
c) Coco Chanel

14.  What new standard emerged in the 1990’s?
a) Minimalism
b) Ready-to-wear
c) Haute couture