film theory analysis

1. DANGAL
Submitted To: Sunaina ma’am
Submitted By: Anjali, Mitali, Akash, Ishan, Pallavi

2. CAST
Amir Khan Fatima sana shaikh Sakshi Tanwar Sanya Malhotra

3. INTRODUCTION
• Biographical sports drama film directed by Nitesh Tiwari.
• It stars Aamir Khan as Mahavir Singh Phogat
• The former is India's first female wrestler to win at the 2010
Commonwealth Games, where she won the gold medal (55 kg). Her
sister Babita Kumari won the silver (51 kg). "

4. PROMOTIONAL STRATERGIES
• Released worldwide on 23 December 2016
• Dangal was declared tax-free in six Indian states — Uttar Pradesh,
Uttarakhand, Haryana, Chhattisgarh, Delhi and Madhya Pradesh — to
promote Beti Bachao, Beti Padhao
• No small screen promotion.
• Through facebook pages of Aamir khan(with 16 million followers).
Twitter pages of khan( 19.4 million followers). UTV Motion pictures
(602K followers)

5. PROMOTIONAL STRATERGIES
• After the release of the trailer 6 more videos were uploaded
• 2 videos were only showing the transformation of Amir khan from
“Fat to Fit”
• Later the marketing team released two more videos on You Tube,
which were behind-the-scene footages. While ‘Making of The
Dhaakad Girl’.
• When the release date was close 2 more promos were released fro
the viewers to stay connected.

6. PROMOTIONAL STRATERGIES
• Aamir Khan gained 9% fat, weighing around 98 kg for Dangal.
• Hair do of the girls in the film.

7. PROMOTIONAL STRATERGIES
• The radio and televisions via the soundtrack
• The traditional interviews
• Press meets have been conducted
• Appearance on talk show like Koffee with Karan
• Going to different cities and towns to promote the film

9. DISTRIBUTION
• Distributed by- Walt Disney Pictures & Motion Pictures.
• US$ 4.4 million- day one collection. US$ 16 million on Jan 9, 2017
domestically.
• Approximately $29.43 million overseas.
• Dangal was shown on 4300 screens in India and 1000 screens
internationally.
• World television premiere expected to be in April, 2017 on Zee
cinema hd.

10. THANK YOU