1.
The benefits of Social
Media Marketing for
Business in the 21st
Century

2.
What is Social Media Marketing?
Social Media Marketing is a form
of internet marketing that utilizes
social networking websites as a
marketing tool.

3.
The main goal of Social Media
Marketing is to produce content that
users will share with their social
network to help a company increase
brand exposure and broaden customer
reach.
What is the main goal of Social Media Marketing in
business?

4.
Social Media Marketing has became more and more common with the
increased popularity of websites such
as YouTube, Facebook, LinkedIn, and Twitter.

5.
In fact, Facebook alone now has more than 745 million
daily users and the average Facebook user spends
spends a day on the website........

6.
Furthermore, more than half of the human race is now under the
age of 30, meaning they have never known life without the
internet !!!!

7.
Therefore, for Social Media Marketing, the opportunity has
never been greater. But what are the true benefits of this form
of marketing and how can they help a business ??

8.
1. Increased Brand Recognition
• In business every opportunity you have to increase
your visibility is valuable.
• Your social media networks are just new channels for your brand’s voice and content.
• Therefore social media is important because it simultaneously makes you easier and more
accessible for new customers, and makes you more familiar and recognizable for existing customers.
• For example, someone may become familiar with your brand simply by stumbling across it on their
newsfeed, or an otherwise apathetic customer may become much more familiar with your brand
by seeing your brand across multiple networks.

9.
• According to a report published by Texas Tech
University, brands who engage on social media
channels enjoy higher loyalty from their customers.
• The report concludes “Companies should take advantage of the tools social media gives
them when it comes to connecting with their audience. A strategic and open social media plan
could prove influential in morphing consumers into being brand loyal.”
• Another study published by Convince & Convert found that 53% of Americans who follow
brands in social are more loyal to those brands.
2. Improved Brand Loyalty

10.
3. More Opportunities to Convert
• Every post you make on a social media platform is
an opportunity for customers to convert.
• When you build a following, you’ll simultaneously have access to new customers, recent
customers, and old customers, and you’ll be able to interact with all of them. Every blog post,
image, video, or comment you share is a chance for someone to react, and every reaction
could lead to a site visit, and eventually a conversion.
• Not every interaction with your brand results in a conversion, but every positive interaction
increases the likelihood of an eventual conversion. Even if your click-through rates are low, the
sheer number of opportunities you have on social media is significant.

11.
Therefore, the ability to devise and implement
effective social media marketing strategies is now
more important than ever. As the number of active
social media users continues to grow and become
an even bigger part of everyday society, the ability
of businesses to market themselves effectively
through these media outlets will continue to prove
pivotal in generations to come. Those businesses
that manage to use social media most effectively
will be rewarded for their efforts in the form of
greater brand recognition, improved brand loyalty
and increased conversion opportunities.

12.
Information Sources
• http://whatis.techtarget.com/definition/social-media-marketing-SMM
• http://www.factslides.com/s-Facebook
• http://www.unesco.org/new/en/unesco/events/prizes-and-celebrations/celebrations/international-days/world-radio-day-2013/statistics-on-youth/
• https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#4a8eddfe1f80
Picture Sources
• http://www.roimantra.com/wp-content/uploads/2015/07/Social-Media-Marketing.jpg
• http://emblixsolutions.com/wp-content/uploads/2016/06/social-media-marketing.png
• http://combiboilersleeds.com/image.php?pic=/images/answer/answer-2.jpg
• https://i.ytimg.com/vi/s5y-4EpmfRQ/maxresdefault.jpg
• https://crunchbase-production-res.cloudinary.com/image/upload/c_limit,h_600,w_600/v1422480063/h0fvargheeyaybm4oyyt.jpg
• https://business.linkedin.com/etc/designs/gandalf/images/og-social-share-image.jpg
• http://www.statisticbrain.com/wp-content/uploads/2015/10/twitter-company-statistics.jpg
• https://ithemes.com/wp-content/uploads/2012/07/mobile300.png
• http://www.exhibitoronline.com/exhibitormagazine/images/feb11/_app/40Minutes.jpg
• https://pixabay.com/p-1181586/?no_redirect
• https://cdn1.thehunt.com/app/public/system/note_images/1318956/original/80b483620b5397daf0f53cfc40c9594d.png
• https://thumbs.dreamstime.com/z/baby-thinking-27733811.jpg
• https://i0.wp.com/thehackerstreet.com/wp-content/uploads/2016/12/brand-recognition.jpg?resize=696%2C417&ssl=1
• https://www.brandingstrategyinsider.com/images/2015/07/Apple-Brand-Loyalty-And-Brand-Champions.jpg
• http://usgraduatesblog.com/wp-content/uploads/2013/01/256x2561.png
• https://s-media-cache-ak0.pinimg.com/originals/de/aa/03/deaa03863a147671b7280a8a7a5a4a0d.jpg
• http://www.clipartkid.com/images/47/dollar-sign-graphics-clipart-best-rTSpHl-clipart.jpeg

13.
For more help with your social
media marketing, visit GenM.co