The document summarizes a proposed solution to create a universal restaurant finder app called Toothpick. It notes that existing reservation apps only include large restaurants and people often decide where to eat on the go. The solution is to build an app with geolocation that allows users to easily find nearby restaurants and includes small establishments. It will also operate an e-commerce platform for suppliers to sell goods to restaurants at a 50% discount, generating revenue through commissions. Initial projections estimate adding millions of restaurants and users annually, generating millions in revenue and profit within a few years.
2. The problem
• At present it doesn't exists a universal restaurant finder that keep
enough standard for us; usability, simplicity, criteria and design.
• The "Booking Table" Apps don't include small/medium restaurants
where you can make reservations like; tapas bars, burger bars, pizza
etc. (It represents 60% of total global restaurant business sector).
• Actually most of the people decide where to eat instantly, a few
minutes before, while shopping or going out (they want to find a
place near around in a fast and easy choice by geolocation).
• The best alternative is google, which is a slow process, unequal and
complicated, people don't have time to read the comments.
3. The solution
• Create a search engine for dining with geolocation
which is the global standard for mobile devices in
the form of APP and whose values are; Usability,
Simplicity design and criteria.
• Involve the three key players in the sector (users,
restaurants and suppliers)
• We want to make Toothpick the "Google" in the
restoration.
4. Business model
• The business model is a B2B Ecommerce in
Cuponing format to sell food and drinks from
factories to restaurants with 50% discount.
• We sell the product through our platform
(ecommerce) as a digital coupon format, send the
order to the manufacturer who is responsible for
sending the products to the restaurants and we
charge a 10% commission for us.
5. Marketing & Sales
• Sales are made through our ecommerce platform, to stimulate sales we
develop an email marketing strategy among restaurants of our Platform
• It is also used to publicize offers social media strategy for restaurants
across the social networks of our company (30,000 followers). We have also
created an account specified for Toothpick Shop
• The goal is to be able to sell everything a restaurant may need giving 50%
discount to make it attractive enough for the restaurants.
• With the aim of capturing restaurants we offer an open & complete website
for restaurants with 6 digital tools they can easily manage (photo album,
video, whiteboards, pdf menu, create events.)
8. Competition
• Google / difference (generic search
• Open table / difference (central reservations)
• The fork / difference (central reservations)
• Trip advisor / difference (travel site)
• Yelp / difference (local social network)
• Zagat / difference (top restaurant guide)
• None of these competitors use B2B selling coupons
• None is a mobile searching restaurant
9. Team
• Chairman. Pablo Innova / founder of the restaurant chain
and the Mafia Startups incubator CITYTECH Sitges
• CEO. Jordi Catala / Project Manager in Idodi and MBA at
the salle / law degree
• CTO Dani Tree
• We have outsouced tech & marketing to two companies
• Contamos con dos empresas subcontratadas en marketing y
Tech
10. Current Status
• 5000 restaurants within the system
• 60,000 people have used Toothpick in some
occasion
• 30,000 followers on social networks
• Invested $150.000
• 50 confirmed manufacturers (suppliers)
