The document discusses how CA API Management and CA Service Virtualization can help accelerate application development at lower costs and better quality. It describes how these solutions address challenges of API management by providing a policy framework and gateway to securely expose APIs. It also explains how service virtualization eliminates constraints in development and testing by providing virtual services that stand-in for unavailable or costly dependencies. The combination of API management and service virtualization can improve application delivery speed and quality.

1. Removing Constraints for Faster API
Development…
At Lower Costs and Better Quality
CA API Management & CA Service Virtualization

2. 2 © 2015 CA. ALL RIGHTS RESERVED.
$153B
Public cloud services market expected
to grow 17.8% in 2014 to $153 billion1
50%
By 2018, more than 50% of B2B
collaboration will take place through
Web APIs2
268BBy 2017, mobile apps will be downloaded
more than 268 billion times3
1 Gartner Forecast: Public Cloud Services, Worldwide, 2012-2018, 3Q14 Update, Ed Anderson, et al, 29 September 2014
2 Gartner Hype Cycle for Application Development, 2014, Thomas E. Murphy, et al, 29 July 2014
3 Gartner Press Release, “Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day” January 22, 2014 http://www.gartner.com/newsroom/id/2654115
- Marc Andreeson
welcome
to the
Application
Economy
Wall Street Journal, Why Software is Eating the World, August 2011
“Software is eating
the world”

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Applications Are Changing the World of Business
SO WHAT’S THE PROBLEM?

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Expectations are Changing
UNPRECEDENTED SPEED EXCEPTIONAL CUSTOMER EXPERIENCE
2014 Vanson Bourne study commissioned by CA Source: Reaching the Top of the Web Performance Mountain
25%
of users will abandon a web
application after just three
seconds of delay94%
of executives face increased
pressure to release apps
more quickly

5. To Win In the App Economy
Through DIGITAL TRANSFORMATION
SPEED & QUALITY
Improve
• Competitive Advantage
• Customer Loyalty
• Customer Acquisition
• Delivery Costs
Create
New Business Channels …
… Even New Business Models
BUSINESS INNOVATION
Evolution

6. More Innovators & Leaders Turn to DevOps
DevOps Portfolio from CADevOps Portfolio from CA
Build manageable,
reliable, scalable
apps … faster
Deploy to production
with less effort and
fewer errors
Assure good
business user and
customer experience
AGILE
PARALLEL
DEVELOPMENT
CONTINUOUS
DELIVERY
AGILE
OPERATIONS

7. Market leading service virtualization,
API management and test automation
combine to accelerate development and
test of distributed, mainframe and
mobile apps and APIs
across the enterprise.
AGILE
PARALLEL
DEVELOPMENT

8. CA API Management
Bill Oakes – director, product marketing , API Management

9. 9 © 2015 CA. ALL RIGHTS RESERVED.
To Win In the App Economy
Through DIGITAL TRANSFORMATION
SPEED & QUALITY
Improve
• Competitive Advantage
• Customer Loyalty
• Customer Acquisition
• Delivery Costs
Create
New Business Channels …
… Even New Business Models
BUSINESS INNOVATION
Evolution

10. 10 © 2015 CA. ALL RIGHTS RESERVED.
What does DIGITAL TRANSFORMATION mean?
“the realignment of, or new investment in, technology and business
models to more effectively engage digital customers at every touch
point in the customer experience lifecycle”
Altimeter Group, The 2014 State of Digital Transformation
This requires a digital platform that provides:
• Omni-channel delivery
• New generation of composite apps and APIs
• Integration of in-house and external data & systems
• Faster SDLC
• End-to-end security
• High performance infrastructure
• Incorporation of communities and partners
The cornerstone of Digital Transformation is API Management

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The Challenges of API Management
Challenges when sharing APIs
 Firewall mazes
 Diversity of back end systems
 Clients and servers change at different
rates
Enterprise
Network
API/Service
ServersFirewall 2
Firewall 1
Directory
API/Service
Clients
Internet

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Directory
Security Boundary
CA API Gateway Guards the Enterprise
 Delegates policy implementation to security group
 Reverse proxy model
 High performance Policy Enforcement/Decision Point
 Integrates with existing infrastructure
API Client
API Server
Gateway
CA API Management Solves The Problem

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A Simple, Flexible Policy Language For Processing APIs
 Authentication and Authorization
 Confidentiality and Integrity
 Threat Detection
 Rate limiting, traffic shaping, and SLA
 Audit
 Transformation and Adaptation
 Orchestration
 Integration with Existing Infrastructure
What Does CA API Management Do?
Message
?

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A Typical CA API Gateway Deployment
Gateway Cluster at Edge of Network
 DMZ deployment
 Hardware appliance, virtual appliance, SaaS,
or software
…
…

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CA Mobile API Gateway (MAG)
Gateway With Mobile Enhancements
 OAuth & OpenID Connect
 iOS and Android Auth SDK
(enterprise SSO)
 WebSockets
 XMPP
 APNS and Google Cloud notifications
…
…
Mobile
SDK Notifications

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CA API Developer Portal
API Program Management
 Client-developer management
 Business-oriented API management
 DMZ, SaaS, or Virtual Appliance
deployment
Apps
Developer
API
Manager

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Live on the Web…

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Simplify API Design Time

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Monetize Data APIs with Just a Few Clicks
1. Publish Database
directly as an API
2. Create a Pricing Plan
Automated Billing
of/for Developers
Automatically update Billing Engine

20. 20 © 2015 CA. ALL RIGHTS RESERVED.
API Academy:
API Education – We Can Help Before You Need API Management
Enterprise Goal
 API Design Best Practices
 API Architecture
 API Business Casing
 API Security & Management Expertise
 API Promotion & Hackathon Services
CA API Management Training
 API Design Training & Courseware
 Internal API Education Workshops
 Online Materials
 Support for API Promotion
 Expert API Security Guidance
Client App
Developers
Business
API Owners
Backend API
Dev Mgmt
Enterprise
ArchitectsOperations
Digital Strategy/
Marketing Officers

21. 21 © 2015 CA. ALL RIGHTS RESERVED.
CA Addresses Critical API & Application Economy Needs
ENABLE APP
DEVELOPERS
 Accelerate application delivery
by providing flexible access
 Provide ‘speed tracks with guard
rails’ – embed security into
mobile app APIs
 Deliver portal to define and easily
expose a set of APIs for
development, testing,
deployment, security runtime,
hosting and delivery
PROTECT APPs &
APPLICATIONS
 Enforce authentication, access
controls and authorization
policies for APIs
 Secure API inputs and API
outputs and provide
application security, eg XSS
and schema validation
 Simplify SSO and federation to
apps and services through API
brokering
INTEGRATE
EVERYTHING
 Streamline integration of
cloud, on-premise and PaaS
services
 Comprehensive, extensive
mapping and protocol
transformations – anything
to anything
 Flexible deployment
models – cloud portal and
on-prem gateway
MONETIZION & THE
BUSINESS OF APIS
 Easy-to-use and flexible way
to generate revenue for the
use of APIs
 Provide analytics and
reporting on API activity
 Deliver billing system
integration to facilitate a
single view into APIs and
billing

22. CA Service Virtualization
Alan Baptista, Sr. Principal Product Marketing – Service Virtualization

23. 23 © 2015 CA. ALL RIGHTS RESERVED.
To Win In the App Economy
Through DIGITAL TRANSFORMATION
SPEED & QUALITY
Improve
• Competitive Advantage
• Customer Loyalty
• Customer Acquisition
• Delivery Costs
Create
New Business Channels …
… Even New Business Models
BUSINESS INNOVATION
Evolution

24. Ignite Innovation in the Application Economy
Service Virtualization … The Catalyst of Digital Transformation
Accelerate
App
Delivery
Instill
Pervasive
Quality
Drive
Development
Efficiency

25. Service Virtualization: Why It’s Needed
“I can’t do anything
until I have
everything
…
and I never have
everything!”
Data
Constraints
System
Constraints
Cost
Constraints
Parallel Dev
Constraints
Bottlenecks Everywhere

26. How Service Virtualization Eliminates Dev./Test Constraints
“I have
everything
I need, when
I need it!"
SV … like Wind Tunnel
for Fight Simulation
Mainframe
System of
Record
ERP SaaS/API
Availability Sync Capacity Cost
CA Service
Virtualization
Order Management
CA Application Test
Agile Development
Dev. Wait time

27. Constraint: Speed & Quality
“Shift-left” the SDLC
Without SV
WITH SV
Dev1
Dev2
Dev3
System Test
Integration
Performance Test
UAT
SystemDev
1
Dev
2
Dev
1
Dev
3
Dev
2
Dev
3 Integration Performance UAT…
Uncertain delivery schedule – defects persist until UAT
Typical composite app today waits
for whole assembly to begin
With CA Service Virtualization quality
effort moved earlier in the lifecycle
Reduction in SDLC
Faster Delivery
Instill
Pervasive
Quality
Accelerate
App
Delivery

28. Massive Increase in Efficiencies
Developer downtime
Drive
Development
Efficiency
Cost Benefits of Using
Service Virtualization?
Participant
Percentage
Provide unrestricted access to
services, components, and
applications required for
development, testing, and
integrations
65%
Reduce operational expenditures
(OPEX) 44%
Reduce costs associated with 3rd-
party access fees 35%
Required Systems
Wait Time
On
Average
Before SV 32
DAYS
After SV 1 Day
Source: voke Market SnapshotTM Report:
Service Virtualization – January 2015

29. Increase application deployment time by
75%
Here is what’s possible…
Increase testing platform availability by
90% Reduce test data set up effort by
75%
Save development & testing time of up to
2 Months
Achieve cost savings via infrastructure
optimization and testing resources of
40%http://bit.ly/15bY6Tc
http://bit.ly/184km3C
http://slidesha.re/1CRkeh9
http://bit.ly/1Cf80AN
http://slidesha.re/1JajBDp

30. Service Virtualization + API Management
Synergy and Use Cases

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Joint CA SV and CA API Management message
PLAN BUILD RUN
Provide developers a
directory of virtual
services enabling better
service discovery
and consumption,
accelerating cloud and
mobile app development
Automatically switch
between real and
virtualized environments
improving how cost
and maintenance
“constraints” are
managed
Faster creation and
easier maintenance
of virtual services
by leveraging API
Management data
Enterprise
Services
CA
Service
Virtualization
CRM
Order
Mgmt.
Supply
Chain
CA API
Gateway
Web
Service/API
Virtualized
Web
Service/API
CA API
Gateway

32. 32 © 2015 CA. ALL RIGHTS RESERVED.
Make virtual and physical services discoverable
PLAN
Challenge: Missing or out of date searchable catalog of physical and virtual services
Service Virtualization/API Management Solution
 CA API Developer Portal provides developer friendly portal
 Leverages tools, analysis and content capabilities to bring self service capabilities to the
developer/tester
 Rich content informs teams as to the purpose, functions supported and parameters
available for a given service
 Can be used for all virtual assets, not only web services

33. 33 © 2015 CA. ALL RIGHTS RESERVED.
Expose virtual services in mobile sandbox
Challenge: How to open mobile services to an external developer community
without impacting production systems
Service Virtualization/API Management Solution
 Externalize modern RESTful services to developers and mobile apps
 Use service virtualization to create robust, dynamic replicas of production services
 Leverage the power of an external developer community with a non-production sandbox
to develop and test new mobile apps
BUILD
Web
Service/API
Virtualized
Web
Service/API
CA API
Gateway
CRM
Order
Mgmt.
Supply
Chain

34. 34 © 2015 CA. ALL RIGHTS RESERVED.
Intelligently route service requests
Challenge: Multiple instantiations of a given service due to multiple environments,
physical or virtual services or of a service can make integration complex
Service Virtualization/API Management Solution
 Intelligent routing capabilities of the CA API Gateway alleviate complexities
 Developer requests are routed to the proper location based on phase of work performed
 Simplifies service connections and reduces disruptive settings changes as code is promoted
Web
Service/API
Virtualized
Web
Service/API
CA API
Gateway
BUILD

35. 35 © 2015 CA. ALL RIGHTS RESERVED.
Faster creation and easier maintenance of virtual
services
Challenge: How to quickly create and maintain virtual services
Service Virtualization/API Gateway Solution
 Services residing within the CA API Gateway are replicated to SV
 Synchronizes SV environment after each new deployment to API Gateway
 Ensures virtual services are exactly the same as production
 Brings performance statistics and data aware error conditions to VSE reinforcing
critical capability of accurate virtualization
RUN
Enterprise
Services
CA
Service
Virtualization
CRM
Order
Mgmt.
Supply
Chain
CA API
Gateway

36. 36 © 2015 CA. ALL RIGHTS RESERVED.
Q & A

37. 37 © 2015 CA. ALL RIGHTS RESERVED.
Call To Action
 More on CA Service Virtualization
www.ca.com/SV
 More on CA API Management
www.ca.com/API
 Download SV + API Datasheet
Solution Account Director
Pablo.Gutierrez@ca.com
Pablo A. Gutierrez
http://www.slideshare.net/PabloGutierrez60
https://ar.linkedin.com/in/pablo-gutierrez-660288
Solution Account Director
Santiago.cavanna@ca.com
Santiago Cavanna
http://www.slideshare.net/cavsa01
https://ar.linkedin.com/in/santiagocavanna