Leverage the power LinkedIn for your business development. Expand your network on LinkedIn

1. How to use LinkedIn for business
development

2. Importance of LinkedIn
• Josh Turner, the expert who practically makes a living through LinkedIn, is a living
example of how LinkedIn can be used for business development
• He has worked on several successful marketing campaigns that used LinkedIn as
their platform
• LinkedIn has over 200 million members, which statistically may be way behind
certain other popular social media such as Facebook, has some phenomenally
powerful network reach that is unparalleled
• So if you want exposure with the people who actually hold the power to influence
the market in favour of your product, LinkedIn sure gives you a good shot at it

3. LinkedIn for business
development

4. To do things to harness the power of business
development
• Build a good profile. Try to make it as complete as possible and make sure that you give
it a face with a clearly identifiable profile picture.
• Effective headlines always make a difference, but with a professional site such as
LinkedIn, it pays not to be too cute with your creativity. Despite whatever punch line
you choose, be sure to mention your company and designation.
• When placing links to your website, be sure to use optimized keywords. backlinks to
your website or blog through LinkedIn will help create great SEO value.
• Create a relevant contact network and keep the contacts updated. Every few months,
make it a point to go through your recommendation and stick to adding contacts that
are relevant.
• Join groups that pertain to your business or interests and be sure to interact with them
frequently. For LinkedIn to work in your favor, just having a great profile doesn’t help.

5. Regular activities on LinkedIn
• Regular status updates that help connect and build rapport
• Harnessing the power of recommendations for effective business developments
• And maintaining group connectivity to be closer to a specific target audience.
Goodluck with your business development endeavour! The more you get on LinkedIn,
the more your will learn of its secrets and start believing in its phenomenal potential to
help your business grow.
If you are still facing any problem regarding LinkedIn or other Digital media marketing
then Write to us at marketing@paarami.com to discuss how you can get edge over your
competitors. We know that every business has its unique challenges and marketing
needs. At Paarami, apart from customizing Digital Marketing packages, we also share our
innovative ideas & unique strategy to achieve your business goals.

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