This was a presentation I gave at a local Chartered Institute of Marketing event in Surrey. They asked me to provide my 10 tips for obtaining ROI in Social Media.

1. My 10 tips for achieving ROI in Social Media

4. What is Social Media and why use it?

6. So what about this whole “ROI” thing I keep getting asked for? In business you should weigh up short-term goals vs. long-term gain. Social Media can act as a method for long-term gain by building relationships with customers who keep coming back year-on-year.

7. “ Our new ‘Ground Control’ is about tracking the largest number [of] possible conversations across the web and making sure we ‘internalize’ that feedback — good and bad… “ Dell’s Ground Control is also about getting that information to the right people wherever they are in the Dell organization, globally and functionally. It’s also about tracking what you might call the ‘long tail’… those smaller matters that might not bubble to the surface today, but are out there… and deserve to be heard. We want to ‘hear’ them too — contrary to the scenarios about ‘squeaky wheels getting grease.’”

8. But my boss has said I need to show a definite ROI if I’m going to use Social Media. What can I do? The only certain thing in life is change; audiences change, products change, personnel change. The way we market has changed because people gambled, they didn’t know what the ROI would be.

9. Right, what practical advice have you got for me to put me in this “best position to achieve ROI”?

10. What things do I need to consider when creating this strategy?

14. Christopher Lee, Congressman

17. Anything else I should consider once I’ve created a strategy?

21. Any caveats you want to add so I don’t hunt you down later?

23. Is it a bird? Is it a plane?!? Errr….well a bit of both actually

24. Thank You Philip Wride Social Media and Community Strategist Twitter: @pwride Skype: phil_wride Web: www.pwride.co.uk