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PSFK Innovation Debrief: Vice

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Get your the full debrief: www.psfk.com/report/sex-drugs-and-alcohol
PSFK Labs’ Innovation Debrief: Vice examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice.

- Lessons for any brands from 7 trends in vice
- 30+ Best-in-class examples
- Statistic and key takeaways
- Safe to read at work!
- Deep dive articles outlining the impact of these categories across industries

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Issue 4 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

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PSFK Innovation Debrief: Vice

  1. 1. SUMMARY @PSFK | #virtuesofvice LESSONS LEARNED FROM THE WORLD OF VICE INNOVATION DEBRIEF
  2. 2. 
 GET THE REPORT PSFK Labs’ Innovation Debrief examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. The 24 page report includes : To access the full 28 page report, including: • Lessons for any brands from 7 trends in vice • 30+ Best-in-class examples, safe to read at work! • Statistic and key takeaways • Deep dive articles outlining the impact of these categories across industries • Plus a 29 page full presentation deck Download the Full Report at : 
 psfk.com/report/sex-drugs-and-alcohol Access all Debriefs and Reports
 as a PSFK Member : psfk.com/membership @PSFK | #virtuesofvice
  3. 3. Sex, Drugs And Alcohol After global research, we’ve identified new ideas - and a few old ones - that can be embraced by brands and organizations to engage and interact with people. Somewhat surprisingly, the PSFK Labs team study of drink, drugs and sex has led to recognizing fresh consumer behaviors as we watch this once taboo movement proliferate into the mainstream. We hope the Innovation Debrief inspires your days and helps you build creative ideas in your work—but also in your play. A tremendous amount of innovation is taking place in more, how shall we say, adult-themed sectors. The opening up of marijuana laws is rushing commercialization into a once-illegal sector; alternative methods for distribution and consumption are inspiring new experiences with alcohol; technology is empowering people to explore sexual activity with their partner (or a stranger) from a distance. Whether you choose to participate or watch from afar, there’s a lot we can learn from vice. Our Innovation Debrief looks at how emerging businesses, products and service-models are painting a new portrait of ‘Vice’ for the future. The report provides readers with 7 key trends to take away regardless of your industry. Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Published September 2015@PSFK | #virtuesofvice Download the Full Report at:
 psfk.com/report/sex-drugs-and-alcohol
  4. 4. In-The-Moment Counseling Beneficial Indulgence Lean-Back Immersion Opt-In Community Connoisseur Coaching Perfect Products Algorithmic Enabling 62 31 54 7 Trends of Vice @PSFK | #virtuesofvice
  5. 5. How Customers Are Changing 2 31 54 TheJoyOf Strangers Perfected Products High Curation, High Touch Path To Happiness Lean Back, Let Go @PSFK | #virtuesofvice
  6. 6. @PSFK | #virtuesofvice PSFK Labs’ Innovation Debrief examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. The 24 page report includes : To access the full 28 page report, including: • Lessons for any brands from 7 trends in vice • 30+ Best-in-class examples, safe to read at work! • Statistic and key takeaways • Deep dive articles outlining the impact of these categories across industries • Plus a 29 page full presentation deck Download the Full Report at : 
 psfk.com/report/sex-drugs-and-alcohol Access all Debriefs and Reports
 as a PSFK Member : psfk.com/membership READ THE 
 FULL REPORT
  7. 7. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  8. 8. PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com ABOUT
 PSFK LABS
  9. 9. SUMMARY @PSFK | #virtuesofvice LESSONS LEARNED FROM THE WORLD OF VICE INNOVATION DEBRIEF

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