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Physics Playwright Sr. Director of Enterprise
Business Architecture
8. We want to work together…
Tell us about your I need a We need a new
business priorities database mobile payment
option
9. We’re going on the same journey
Marketing
Technology Business
Customer
11. “What does it mean to put
Customer Experience
at the center of everything
we do?”
14. “WE NEED A NEW
MARKETING
EMAIL SYSTEM”
A real world story
16. New approach to Tech:
Tech team of the future
Cultural Architecture
Innovation
Business Transformation
Agile Transformation
Continuous Delivery
Strategic Information
ENABLERS
Management & services CUSTOMER
BUSINESS &
MARKETING
18. Next steps
Have you had a
conversation with
Technology outlining your
business opportunities?
19. The three big things:
Question everything
Create a common language
Connect strategy business
technology