ITS MY CREATION

1. PRESENTED BY: P.SAI TEJA
STUDENT NO:14616

2. FUN FACTS
What does the name ADIDAS stands for?
Did you know the creators of adidas and puma were
brothers?
In the beginning the three strips were used to stabilize the
shoe.
First company to offer a sponcership for an African –
American.

3. CONTENTS
Company profile
History
Logo
Products
Financial position
Products
Swot analysis

4. COMPANY POFILE
FOUNDER : ADLOF(ADI)DASSLER
CEO : HERBERT HAINER
HEADQUARTERS : Herzogenaurach,Germany
NO.OF EMPLOYES : 46,306

5. COMPANY HISTORY
Adidas was founded in 1948 by Adolf(adi)dassler,
following the split of Gebrider dassler schuhfabric,
between him and his older brother Rudlof.
Differences in political ideologies between the two
brothers during the world war2 tensions between the two
brothers.
They finally spilt in 1947 and went on to form
ADIDAS AND PUMA.

6. LOGO
3STRIPES MARK: Created in 1949
the brand with 3strips.
TREFOIL: Introduced in 1971
represented the diversityof
adidas brand.
3BARS: 1997-Integrated corporate design by
peter moore.

7. FINANCIAL POSITION
SALES : € 15,900 million
NET INCOME : € 791 million
EPS : € 3.78 (rs.321.02)

8. PRODUCTS

9. SWOT ANALYSIS
STRENGTHS WEAKNESSES
Long heritage and high brand
value.
World wide presence.
Diversified product portfolio.
The products can sometimes be
costly due to innovative or
production method.