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1. Want to stay connected? Text “sarahevans” to 50500 for my contact info.
Blow Me Away
Blogging:
Everything you need
to know about the
social editorial
planning process
Photo
credit:
h=p://www.flickr.com/photos/pasukaru76/4327868831/
Sarah
Evans,
chief
evangelist,
Tracky
(www.tracky.com)
sarah@tracky.com
224.789.8314
@prsarahevans
#smx #14A social editorial calendar @prsarahevans

2. Not So Sexy: Workflow (#nss)
 Plan
 Research
 Create
 Share
 Respond
 Monitor
 Iterate
For
a
list
of
all
resources
men=oned
today,
visit:
h@ps://tracky.com/39923
#smx #14A social editorial calendar @prsarahevans

3. First, let’s acknowledge THIS isn’t working.
#smx #14A social editorial calendar @prsarahevans

4. The platform
you use matters.
#smx #14A social editorial calendar @prsarahevans

5. It doesn’t matter if you’re a single
author blog, or managing multiple
contributors, use a
social collaboration platform.
#smx #14A social editorial calendar @prsarahevans

6. Plan
a.k.a.
NO
spreadsheet
movement
• Establish roles
(content producer, editor)
• Monthly, weekly, daily
• Deadlines
• Promotional toolkit
• Keywords
• Timing (relevance and share)
• Monitor
Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
#smx #14A social editorial calendar @prsarahevans

7. Research
• International & national headlines,
localize story
• Holidays, observances
• Customer or brand lifecycle
• Conferences, media events
• Google trends
• Company milestones, human
interest stories
• Add top newsrooms to your phone
• Utilize ifttt
• Top social network trending topics
• Twitter lists of top tier media
– Mobile notifications
– Tweetdeck or Hootsuite columns
#smx #14A social editorial calendar @prsarahevans

8. Ideation Station
• Future ideas and
research
• Guest post
opportunities
(inbound links)
• Urgent and
important media
source
opportunities
#smx #14A social editorial calendar @prsarahevans

9. Create
It’s
“NaIonal
I
<3
Being
An
Entrepreneur
Week”
• Monday: “15 reasons why you love
being entrepreneurs #new”
– Interviews from people in your industry
– Tweetable sound bites with link back
to the article  (tweet this)
– Email post to all participants in
advance
• Tuesday: Guest post from an
employee (human interest story)
• Wednesday: How your company
helps entrepreneurs
Photo
credit:
h=p://www.flickr.com/photos/krish4u/470892327/
• Thursday: Pin-worthy images
• Friday: INFOGRAPHIC
#smx #14A social editorial calendar @prsarahevans

10. But,
remember…
#smx #14A social editorial calendar @prsarahevans

11. Shared calendar

12. Share
 Define
&
execute
the
best
sharing
tacIcs
for
your
industry.
 Stellar
sharing
tacIcs
=
be=er
search
and
social
visibility.
Photo
credit:
h=p://www.blogcdn.com/www.urlesque.com/media/2010/03/release-­‐
the-­‐kraken-­‐template-­‐500js031710.jpg
#smx #14A social editorial calendar @prsarahevans

13. Example social promotion tactic list
(text, visual, audio)
• 70-characters (or less)
socially shareable sound
bite
– Personal
– Corporate
• Social visual post
• E-newsletter
• Hashtag(s)
• Q&A (Quora, Linkedin)
• Niche sites and networks
• Private sites and
networks
Everything
you
do
should
drive
and
support
your
brand,
traffic
and
keywords.
#smx #14A social editorial calendar @prsarahevans

14. K.I.S.S.
• Identify your “key
times” (Tweriod)
• Schedule posts to go
out at times you’re
most likely to reach
your community
(Buffer)
• Automate your
sharing (dlvr.it)
• Reminders to share
evergreen content
every few weeks or
months.
For
a
list
of
all
resources
men=oned
today,
visit:
h@ps://tracky.com/39923
#smx #14A social editorial calendar @prsarahevans

15. Tip! Creating the perfect tweet
#smx #14A social editorial calendar @prsarahevans

16. Respond, Monitor & Iterate
• Living content,
launch your
response matrix (or
not)
• Record trends and
content that most
resonated with your
community
• Implement what you
learned next week
#smx #14A social editorial calendar @prsarahevans

17. Questions?
For
a
list
of
all
resources
menIoned
today,
visit:
h@ps://tracky.com/39923
Here’s a list of 120+ PR resources: http://j.mp/RFzrNo
Want to stay connected? Text “sarahevans” to 50500 for my contact info.