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One tip I give often, is using Social Media Groups and Communities to ​drive 
nice targeted traffic​ to your content. 
 
The beauty of Communities/ Groups, is that you can join a network with 0 
followers but still​ have access to 10, 20, 50 thousand plus people​ who are 
interested in what you have to offer. 
  
First, Find Communities/ Groups related To Your 
Business 
 
On the platform(s) of your choice, do a search for groups in your niche. 
 
Go wide in your searches. You don’t only want groups in your niche but 
groups ​closely related to your niche​ as well. 
 
If your niche is ‘Blogging’, you want to search for Blogging, Content Creation, 
Social Media Groups and so on. 
 
You will not use every group for every post or campaign but you want them 
there for when you need them. 
  
Second, Only Choose Larger Groups 
 
Smaller groups with several hundred members are an option but for the 
potential of ​getting more targeted traffic​, you should go for groups with 
several thousand members. 
  
Third, Don't Use Groups That Are To Large 
 
This will vary a little but groups ​can be to large​. 
 
I was part of an amazing group that was sending me nice traffic with every 
post on Google+. When I joined they had about 150,000 members. 
 
After some months they grew fast and quickly gain over 500,000 members. 
 
Seems like that would mean more traffic but it didn't. It actually started to bring 
in far less traffic. 
 
The Group became to crowded! Every post disappeared fast, do to the 
amount of posts being shared by other members. 
 
I found the sweet spot to be between ​25,000 and 75,000 members ​per group 
on average. 
 
With Google+ being on the higher end. Facebook and Linkedin being on the 
lower end. 
 
Pinterest is a little different and you can get good results with a group that has 
between ​3,000 and 5,000 members​. 
 
A Group with more members could bring a little more traffic but I like these 
numbers because you post will survive longer. You can continue to get traffic 
for a couple days because there are less members posting in the group. 
 
Regardless of the number of members of the group you choose, this next step 
is the most important part of a ​high quality Group​! 
  
Fourth, They Have To Have Plenty Of Engagement 
 
Even groups with thousands of members could be a dead end. You have to 
find groups where ​members are Liking, Sharing, Commenting on the 
content being shared​ by others. 
 
This shows that members are actually engaging in the group and also more 
likely click on your content also. 
 
Again, the more the better but it doesn’t have to be massive amounts of 
shares, likes and so on. You are looking more for ​consistency​. 
 
If you see more engagement than just the administrator, then you potentially 
have a good traffic driving Group to join. 
 
Fifth, Test The Group 
 
It would be great if every group that meets the criteria above was the perfect 
group but looks can be deceiving. 
 
Use your ​most popular content to test groups​. It’s popular for a reason. 
 
You know that it should get some type of engagement. If you post your three 
most popular posts on different days and time and you don’t get any traction, 
then that group is probably not a good fit for the purpose of driving targeted 
traffic. 
  
Sixth, Rinse and Repeat 
 
When you found a group that works, use it as often as you wish to drive traffic 
to your post. Just pay close attention to​ the group's guidelines​. You don't 
want to get banned from a good group. 
 
I recommend after you post to ​spend a couple minutes​ and Like, +1, share 
and comment on a few post to show that you are not just link dropping! 
 
Also, I ​would not post my own links​ to the group without about two days or 
more in between each share. 
 
 
Steven J Wilson 
The Visual Life.net 

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