Social Media in 2015 and beyond, PRDA Douglas White July 2015
•
0 gostou•717 visualizações
Session 1 of a 2 day 8 session intensive workshop on Social Media Strategy Optimization. Change Management, Case Studies, Facebook,
Recomendados
Mais conteúdo relacionado
Semelhante a Social Media in 2015 and beyond, PRDA Douglas White July 2015
Semelhante a Social Media in 2015 and beyond, PRDA Douglas White July 2015 (20)
Último
Último (20)
Social Media in 2015 and beyond, PRDA Douglas White July 2015
- 1. Session 1: Social Media in 2015 and Beyond
- 2. Session 1: Social Media in 2015 and Beyond Agenda ● Changes in social user behaviour ● New social platforms: ○ Instant messaging apps: ■ Whatsapp ■ WeChat ■ Snapchat ■ Line - ○ Live streaming apps: ○ Periscope ○ Meerkat - ○ Photo sharing apps: ○ Tumblr ○ Instagram ○ Pinterest ● "Death of Organic Reach": From Social to SEO ● Narrowing to a limited range of social channels to leverage on their full potential Creating a seamless Online- to- Offline (O2O) consumer experience
- 3. Everything Old is. . .
- 4. Is New Again
- 5. Progress is usually more refinement than change
- 6. No Fear!
- 7. New Again
- 8. New Again ● Personal introduction ○ Name ○ What you do ○ What do you hope to gain from the workshop ● Example of something in your life that seemed to change, but remained the same ○ went from driving a car but now ride a bike ○ new software at work is more efficient, but deliverables remain the same ● Share good/ bad experiences with change
- 9. Changing online behaviour Headline: Front Size12 (Blod) 100/85/65K 1,000,000 3.2/4.0/4.4
- 10. Changing online behaviour Headline: Front Size12 (Blod)
- 16. Whatsapp Growth
- 17. Whatsapp
- 18. WeChat
- 19. WeChat
- 22. SnapChat
- 23. SnapChat first big Promotion with Audi Video Time!
- 24. Instagram
- 25. Instagram
- 26. Pinterest
- 27. Tumblr
- 28. *SMC is a special product from PRDASocial Media Cooperative
- 29. Decline of Organic Reach
- 30. Narrowing and creating efficiency SMR YouTube Youku SlidesharePinterestInstagram EDMBlog Article WeChatLine Facebook Twitter Weibo
- 31. O2O
- 32. Summary Summary ● Change is usually more refinement than radical; embrace ● New Apps do not mean change of biz strategy, remember basic business rules ● Know your audience ● Efficiency will counter many negative trends coming our way ● O2O is just a fancy way of giving customers more options.