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PRDA




Your Total Social Media Solution Provider
PRDA
 Founded in 2004
 Hundreds of successful campaigns
 Broad range of industries
 Physical presence in:
    Hong Kong
    China
    Philippines
    India
    U.S.




                                    www.PRDA.Asia
About us
PRDA

is based on over 20 years of experience in leveraging
digital platforms to build communities and spread
ideas and harvest data

uses a proven process to deliver quality social media
initiatives with transparency, predictability and
measured results

is passionate about promoting and protecting your
brand


                                                 www.PRDA.Asia
9 channels
  Video
  Blogs
  Forums
  Articles
  Bookmarks
  Mobile
  Social Sites
  SMR
  Micro sites




                 www.PRDA.Asia
9 channels - why

  Views
     Using a range of medium to communicate with
     fans increases views and shares
  Sentiment
     Creating a deep and broad range of brand positive
     content protects against negative sentiment
  Search
     Properly written and search engine optimised content
     increase search ranking
  Syndication
     Branded channels with loyal fans always receptive to
     messages


                                               www.PRDA.Asia
5 step process

                 1. Listen



 5. Analytics
                                 2. Content
                                    creation


    4. Engage
                             3. Publish

                                    www.PRDA.Asia
Step 1 - listen
Listening (monitoring) is the most important component of
social media strategy. It is the front line for brand protection
and effectively influencing online conversations. PRDA uses
proprietary applications to track real time conversations.

Listen to:
    Who
    Where
    How
    Customer info
    Competitor info
    Sentiment
    Crisis alerts


                                                      www.PRDA.Asia
Step 2 - content creation
 Be part of the conversation. Influence and add value. Be
 relevant to your fans. With effective listening comes the
 knowledge to craft relevant content.

 Content:
   Relevant
   Exciting
   Influential
   Search optimised
   Colloquial/ local
   Shareable
   Positive



                                                   www.PRDA.Asia
Step 3 - publish

Content published to branded sites. Using 9 channels and
proper placement brand content has maximum impact. With
effective listening comes the knowledge to place and
participate effectively in conversations.

Publish:
   Branded
   9 channels
   Targeted
   Multilingual
   Country specific




                                               www.PRDA.Asia
Step 4 - engage

Engagement is unique to social media. Amplify positive
messages. Interact with fans. Manage conversations and
protect the brand. With effective listening comes the
knowledge to enhance fan's brand experience and influence
sentiment.

Engage:
   Fan experience
   Amplify positive
   Minimise negative
   Q/A
   Influence
   Community management


                                               www.PRDA.Asia
Step 5 - analytics and measurement
Business needs results. Analytics along with KPI's can
demonstrate ROI or equivalent media value. Social media
should be an investment that pays dividends

Analytics:
   ROI
   Brand positioning
   Conversion
   Share of voice
   PR
   Offset other marketing budgets




                                               www.PRDA.Asia
Review
PRDA is an experienced end-to-end social media solution
provider. We use a process driven approach to maximise
quality, transparency and results. Decades of global digital
experience drives the company. Local knowledge makes it
work.

   Monitoring
   Content creation
   Publishing - branded syndication
   Engagement - community and reputation management
   Analytics and consultancy




                                                   www.PRDA.Asia
Thank you

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PRDA Company Presentation 2011

  • 1. PRDA Your Total Social Media Solution Provider
  • 2. PRDA Founded in 2004 Hundreds of successful campaigns Broad range of industries Physical presence in: Hong Kong China Philippines India U.S. www.PRDA.Asia
  • 3. About us PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results is passionate about promoting and protecting your brand www.PRDA.Asia
  • 4. 9 channels Video Blogs Forums Articles Bookmarks Mobile Social Sites SMR Micro sites www.PRDA.Asia
  • 5. 9 channels - why Views Using a range of medium to communicate with fans increases views and shares Sentiment Creating a deep and broad range of brand positive content protects against negative sentiment Search Properly written and search engine optimised content increase search ranking Syndication Branded channels with loyal fans always receptive to messages www.PRDA.Asia
  • 6. 5 step process 1. Listen 5. Analytics 2. Content creation 4. Engage 3. Publish www.PRDA.Asia
  • 7. Step 1 - listen Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations. Listen to: Who Where How Customer info Competitor info Sentiment Crisis alerts www.PRDA.Asia
  • 8. Step 2 - content creation Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content. Content: Relevant Exciting Influential Search optimised Colloquial/ local Shareable Positive www.PRDA.Asia
  • 9. Step 3 - publish Content published to branded sites. Using 9 channels and proper placement brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations. Publish: Branded 9 channels Targeted Multilingual Country specific www.PRDA.Asia
  • 10. Step 4 - engage Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment. Engage: Fan experience Amplify positive Minimise negative Q/A Influence Community management www.PRDA.Asia
  • 11. Step 5 - analytics and measurement Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends Analytics: ROI Brand positioning Conversion Share of voice PR Offset other marketing budgets www.PRDA.Asia
  • 12. Review PRDA is an experienced end-to-end social media solution provider. We use a process driven approach to maximise quality, transparency and results. Decades of global digital experience drives the company. Local knowledge makes it work. Monitoring Content creation Publishing - branded syndication Engagement - community and reputation management Analytics and consultancy www.PRDA.Asia