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INTRODUCTION                             Internet TV, in simple terms, is video
                                                  and audio delivered over an Internet
For most of the twentieth century, the
                                                  connection. It's also known as Internet
only ways to watch television were
                                                  protocol television, or IPTV. You can
through over-the-air broadcasts and
                                                  watch Internet TV on a computer screen,
cable signals. With broadcast TV, an
                                                  a television screen (through a set-top
antenna picks up radio waves to transmit
                                                  box) or a mobile device like a cell phone
pictures and sound to your television set.
                                                  or an iPod.
With cable TV, wires connect to a set-
top box or to your TV itself. These wires         It's almost the same as getting television
run from your house to the nearest cable          through an antenna or a series of cable
TV station, which acts as one big                 wires -- the difference is that information
antenna. Aside from a few options like            is sent over the Internet as data. At the
satellite TV, broadcast and cable were --         same time, you can find even more
and still are -- the main ways to watch           variety on Internet TV than cable TV.
television. New technology can change             Along with many of the same shows you
the way we receive news and                       find on the big networks, many Web
entertainment, though. Radio challenged           sites offer independently produced
newspapers in the early 1900s, and                programs targeted toward people
television challenged radio. Now, it              with specific interests
looks as though traditional television has
                                                  Internet Protocol Television (known
its own competitor, but it's not one that's
                                                  widely as IP TV), being the
easily separated from television. It even
                                                  newestarrival on the block, threatens the
has television in its name -- it's what
                                                  other two mediums by promising to give
we're now calling Internet TV.
                                                  a toughcompetition. IP TV is a
                                                  mechanism of viewing the regular
An IPTV signal is a stream of data                television channels over IP.Similar to
packets traveling across the Web.                 Satellite TV and Cable TV, the signal is
Internet TV is relatively new -- there are        encrypted using vendor specificsecurity
lots of different ways to get it, and             mechanisms and can only be decrypted
quality, content and costs can vary               by a receiver (STB). The video is sentin
greatly. Shows can be high-quality,               the form of IP packets over the existing
professionally produced material, while           broadband      infrastructure    and    is
others might remind you of Wayne and              assembledat the viewers’ end with the
Garth broadcasting "Wayne's World"                help of a Set Top Box. This becomes
from their basement. Traditional TV               advantageous asexisting broadband
networks are also easing into the                 distribution infrastructure can be used to
technology and experimenting with                 deliver television signalsenabling the
different formats.                                user to enjoy television over the same
                                                  broadband connection used forsurfing

                                              1
the internet. This is beneficial for             streams (MPTS) which are sourced by
broadcasters as they can offer “Triple           the same network operatorthat owns or
Play”service of voice, data and                  directly controls the "Final Mile" to the
television over the same network using           consumer's premises. Thiscontrol over
the sameinfrastructure. “Triple Play”            delivery enables a guaranteed quality of
service refers to three different services       service, and also allows theservice
of VoIP, Internetand IP-TV bundled               provider to offer an enhanced user
together and offered over the same               experience such as better program
network. With IP TV, one canbe assured           guide,interactive services etc. The
of better video quality and stereophonic         official definition approved by the
sound much like in case of DTH&                  InternationalTelecommunication Union
Digital Cable TV. Even the customer              focus group on IPTV (ITU-T FG IPTV)
specific services of Video on Demand             is as follows:
(VOD)become a reality. Also, this                "IPTV is defined as multimedia services
enables broadcasters to have two way             such                                    as
communicationswith the viewers as                television/video/audio/text/graphics/data
opposed to in case of DTH and Cable              delivered over IP based networks
TV.                                              managed to provide the required level
         Internet Protocol Television            ofquality of service and experience,
(IPTV) is a system through which                 security,          interactivity       and
digitaltelevision service is delivered           reliability.""Internet TV" generally
using the architecture and networking            refers to transport streams sent over IP
methods of theInternet Protocol Suite            networks(normally the Internet) from
over a packet-switched network                   outside the network that connects to the
infrastructure, e.g., theInternet and            users premises.An Internet TV provider
broadband Internet access, instead of            has no control over the final delivery and
being delivered through traditionalradio         so broadcasts on a"best effort" basis.
frequency broadcast and cable television         Elementary streams over IP networks
(CATV) formats.                                  and proprietary variants asused by
         It is important to note that            websites such as “You Tube” are rarely
historically there have been many                considered to be IPTV services.
differentdefinitions of "IPTV" including         Forresidential users, IPTV is often
elementary streams over IP networks,             provided in conjunction with Video
transportstreams over IP networks and a          On Demand and may be bundled with
number       of   proprietary    systems.        Internet services such as Web access and
Although it ispremature to say that there        Voice over IP (VoIP). The commercial
is a full consensus of exactly what IPTV         bundling of IPTV, VoIP and Internet
should mean,there is no doubt that the           access is referred to as a Triple Play.
most widely used definition today is for         Adding the mobile voice service leads to
single or multipleprogram transport              the Quadruple Play moniker. IPTV is


                                             2
typically supplied by a broadband                of the Internet as a series of highways
operator using a closed network                  and information as cars. If there's only
infrastructure. This closed network              one car on the highway, that car will
approach is in competition with the              travel quickly and easily. If there are
delivery of TV content over the public           many cars, however, traffic can build up
Internet, however, the latter is often           and slow things down. The Internet
lacking a guaranteed quality of                  works the same way -- if only one
Service.Internet      TV     and     DVR         person is downloading one file, the
capabilities have become very popular in         transfer should happen fairly quickly. If
the past few years. Mobile phones are            several people are trying to download
being proposed to control the smart              the same file, though, the transfer can be
home and to offer a personalized service.        much slower.
In this paper, we are interested in              In this analogy, bandwidth is the number
providing to the mobile user the                 of lanes on the highway. If a Web site's
capability of controlling an IPTV session        bandwidth is too low, traffic will
from his mobile device, a concept that           become congested. If the Web site
we define as “out-of-band” remote                increases its bandwidth, information will
Control – “clicker”. The solution relies         be able to travel back and forth without
on a mobile device acting as a remote            much of a hassle. Bandwidth is
control, a secure token to authenticate          important for Internet TV, because
user and move IPTV sessions, and a               sending large amounts of video and
middleware server acting as an
                                                 audio data over the Internet requires
intermediary or proxy between the user           large bandwidths.
and the IPTV server. Mobile content
delivery is an important issue that needs        The second important part of Internet
to be discussed in association with this         TV is streaming audio and video.
application. Information (multimedia             Streaming technology makes it possible
clips etc.) sent to the device needs to be       for us to watch live or on-demand video
adapted and matched to a particular              without downloading a copy directly to a
device profile. We propose a mechanism           computer.
on how content is adapted using a                There are a few basic steps to watching
middleware system that best matches the          streaming audio and video:
user’s device                                1. A server holds video data.
                                             2. When you want to watch a video, you
                                                click the right command, like "Play" or
                                                "Watch." This sends a message to the
HOW IPTV
                                                server, telling it that you want to watch a
                                                certain video.
There are two things that make Internet      3. The server responds by sending you the
TV possible. The first is bandwidth. To         necessary data. It uses streaming media
understand bandwidth, it's best to think
                                             3
protocols to make sure the data arrives         HOW MOBILE IPTV WORKS
   in good condition and with all the pieces
   in the right order.                             Before we get into the internal details of
4. A plug-in or player on your computer --         the way the IPTV network is
   Windows Media Player and RealPlayer             configured to provide transmission of
   are two popular examples -- decodes and         television signals, we see what are the
   plays the video signal.                         various steps followed to convert the
                                                   audio and video feed signals into a
   MOBILE IPTV                                     suitable form to be transmitted in the
                                                   form of IP (Internet Protocol) packets,
   Mobile IPTV is a technology that                which forms the basis of the whole
   enables users to transmit and receive           concept of IPTV and how they are
   multimedia traffic including television         received on the other side as television
   signal, video, audio, text and graphic          signals.

   services through IP-based the wired and
                                                   Digitization - Converting Video Signals
   wirelessnetworks with support for
                                                   and Audio Signals to Digital
   QoS/QoS, security, mobility, and
                                                   Signals
   interactive functions. Through Mobile
                                                   A key first step in providing Internet
   IPTV, users can enjoy IPTV services
                                                   Protocol      Television     service    is
   anywhere andeven while on the move.
                                                   converting the analog audio voice
    In fact, IPTV is composed of Internet
                                                   signals into a digital form (digitization)
   Protocol (IP) and TV. In other words,
                                                   and then compressing the digitized
   it implies a traditionalTV services are
                                                   information into a more efficient form. .
   being migrated and converged
                                                   Digitization is the conversion of analog
   IntoInternet space. As long as we use
                                                   signals (continually varying signals)
   Internet, IP is avital component and all
                                                   into digital form (signals that have only
   of advantages of IP can be used for
                                                   two levels). To convert analog
   IPTV services. Everyone agrees that IP
                                                   signals to digital form, the analog signal
   hasplayed and will play a major role in
                                                   is sampled and digitized by using
   the evolution ofnetworks and services.
                                                   an analog-to-digital (pronounced A to D)
   IP allows you to make use ofall IP based
                                                   co the A/D converter periodically
   services          including        IPTV
                                                   senses (samples) the level of the analog
   servicesanywhere on earth through
                                                   signal and creates a binary number
   Internet. The major goal of this paper is
                                                   or series of digital pulses that represent
   to raise theinterests and concerns of
                                                   the level of the signal.
   Mobile IPTV including thestatus of
                                                   Analog signals are converted into digital
   standard activities when deploying
                                                   signals because they are more
   IPTVservices over wireless and mobile
                                                   resistant to noise (distortion) and they
   networks, andexpand the value of IPTV
                                                   are easier to manipulate than analog
   in the structure ofeveryday life.
                                               4
signals. For the older analog systems           the high-speed digital signals that
(continuously varying signals), it is not       represent the actual signal shape into
easy (and sometimes not possible) to            lower-speed digital signals that represent
separate the noise from the analog              the actual content (such as a
signals. Because digital signals can only       moving image or human voice). This
have two levels, the signal can be              process allows IP television service to
regenerated and during this regeneration.       have lower data transmission rates than
Process, the noise is removed.                  standard digital video signals while
Television signal digitization involves         providing for good quality video and
digitization of both the audio and              audio. Digital media compression for
video signals.. When it comes to                IP television includes digital audio
receiving TV signals, you're dealing            compression     and      digital    video
with a TV tuner, which is a type of             compression.
radio receiver. There are both analog and
digital tuners, and it's the same               Sending Packets
technology that's in a stationary TV set.       Sending packets through the Internet
The basic premise underlying a TV tuner         involves routing them through the
is that content providers transmit TV           network and managing the loss of
signals in certain radio-frequency bands        packets when they can't reach their
for certain channels. Just like an AM/FM        destination. Packet routing involves the
radio tuner, the TV tuner listens to a          transmission of packets through
specific frequency to pick up the radio         intelligent switches (called routers) that
waves transmitted to the antenna for a          analyze the destination address of the
specific channel. It then extracts the          packet and determine a path that will
video and audio signals from those radio        help the packet travel toward its
waves.                                          destination.
To turn those signals into a TV show,
the tuner sends them to an audio/video          SERVICES OFFERED
(A/V) processor, which decodes and                You can watch two basic types of
reformats the information so the                broadcasts through Internet TV: live
electronics in the display can create a         broadcasts or on-demand videos.
picture out of it.

 Digital Media Compression - Gaining
                                                LIVE BROADCASTS
Efficiency                                      channels are usually grouped by country
                                                -- and browse through the list of
Digital media compression is a process          available broadcasts. Some TV networks
of     analyzing   a     digital  signal        also play live, streaming feeds of their
(digitized video and/or audio) and using        programming on their official sites.
the analysis information to convert             Either way, it's like watching live TV on

                                            5
your computer screen. You can't pause,               VIDEO ON DEMAND
back up or skip through parts of the
broadcast that don't interest you.An IP-
based platform also allows significant               On-demand videos, on the other hand,
opportunities to make the TV viewing                 are usually arranged like a playlist.
experience more interactive and                      Episodes or clips are arranged by title or
personalized. The supplier may, for                  channel or in categories like news, sports
example, include an interactive program              or music videos. You choose exactly
guide that allows viewers to search for              what you want to watch, Although it's
content by title or actor’s name, or a               not live television, you don't have to
picture-in-picture functionality that                worry about networks taking down clips
allows them to “channel surf” without                because of copyright issues. In addition
leaving the program they’re watching.                to the two basic broadcast categories,
Viewers may be able to look up a                     there are three basic fee structures for
player’s stats while watching a sports               Internet TV:
game, or control the camera angle. They              Free: Aside from the fee you pay for
also may be able to access photos or                 Internet connectivity, many Internet TV
music from their PC on their television,             sites or channels don't cost anything.
use a wireless phone to schedule a                   Many of these free sites are supported
recording of their favorite show, or even            by advertising, so banner ads may show
adjust parental controls so their child can          up around the site, or short commercials
watch a documentary for a school report,             may play before you watch videos. It
while they’re away from home.                        may seem a little bothersome to wait for
Note that this is all possible, to some              video, but it's the only way for the Web
degree, with existing digital terrestrial,           site designers to make money and offer
satellite and cable networks in tandem               quality content for you to watch. Plus,
with modern set top boxes.[citation needed] In       the wait is never too long -- ad lengths
order that there can take place an                   can range from a few seconds to 30
interaction between the receiver and the             seconds, which is still shorter than most
transmitter a feedback channel is needed.            commercials.
Due to this terrestrial, satellite and cable         Subscription: This works just like your
networks for television does not allow               cable bill. You typically pay a monthly
interactivity. However, interactivity with           fee for a certain number of channels or
those networks can be possible in the                on-demand video. Prices are constantly
combination with different networks like             changing since Internet TV is in its early
internet or a mobile communication                   stages, but subscriptions can cost as little
network.                                             as $20 and as much as $120, depending
                                                     on the number of channels you want.
                                                     Pay-per-view: Pay-per-view videos or
                                                     podcasts can cost nothing if the site is
                                                     free, and major networks generally
                                                 6
charge between $3 and $7 for downloads            provide consumers anytime-anywhere
and rentals                                       access to content over their televisions,
                                                  PCs and cell phones, and to integrate
It permits a customer to browse an
                                                  services and content to tie them together.
online program or film catalog, to watch
                                                  Within businesses and institutions, IPTV
trailers and to then select a selected
                                                  eliminates the need to run a parallel
recording. The play out of the selected
                                                  infrastructure to deliver live and stored
item starts nearly instantaneously on the
                                                  video services.
customer's TV or PC.
Technically, when the customer selects
the movie, a point-to-point unicast               In addition to issues of reliability, this
connection is set up between the                  dynamic nature and the diversity of the
customer's decoder (Set Top Box or PC)            Internet and its components provide no
and the delivering streaming server. The          guarantee that any particular path is
signaling for the trick play functionality        actually capable of, or suitable for
(pause, slow-motion, wind/rewind etc.)            performing the data transmission
is assured by RTSP (Real Time                     requested, even if the path is available
Streaming Protocol).                              and reliable. One of the technical
                                                  constraints is the size of data packets
In an attempt to avoid content piracy, the
                                                  allowed on a given link. An application
VoD content is usually encrypted.
                                                  must assure that it uses proper
Whilst encryption of satellite and cable
                                                  transmission characteristics.
TV broadcasts is an old practice, with
IPTV technology it can effectively be
                                                  One analog-TV phone on the market is
thought of as a form of Digital Rights
                                                  the Toshiba V401T. It picks up the same
Management. A film that is chosen, for
                                                  signals a rabbit-ear TV picks up,
example, may be playable for 24 hours
                                                  meaning watching TV on this phone
following payment, after which time it
                                                  doesn't cost anything. The V401T has a
becomes unavailable.
                                                  built-in analog TV tuner and antenna, an
Another advantage of an IP-based                  A/V processor and a 2.2-inch, 320x240-
network is the opportunity for                    pixel QVGA display. It can generate 30
integration and convergence. This                 frames per second, which is standard TV
opportunity is amplified when using               motion, and you can watch up to one
IMS-based solutionsConverged services             hour of TV on a single battery charge.
implies interaction of existing services in       Phones that receive analog TV typically
a seamless manner to create new value             don't offer as much viewing time as
added services. One good example is               digital receivers partly because it takes
  On-Screen Caller ID, getting Caller ID          more power to digitize the analog signals
  on your TV and the ability to handle it         for the phone's digital display.
(send it to voice mail, etc.). IP-based
services will help to enable efforts to

                                              7
With the Nokia N92, you can watch up               The Future of Mobile Entertainment
to four hours per charge. The N92 is a
DVB-H receiver due for release by mid-
2006. Under the hood is a TV antenna               In early 2006, LG unveiled the V9000
and DVB-H radio receiver -- essentially            phone, a T-DMB receiver with the added
a digital TV tuner that listens to the radio       bonus of virtual surround sound. LG's
bands between 470 and 702 MHzThe                   prototype SB130 is an S-DMB phone
phone's audio/video processor displays             that can pause live TV like a DVR,
30 frames per second on a 2.8-inch                 recording up to an hour of programming
QVGA screen with 16 million colors.                using its onboard memory. Features like
One of the coolest features of Nokia's             DVR functionality and surround sound
DVB-H phone is the swivel screen,                  point to the possibility that TV-enabled
which you can adjust for portrait or               cell phones will become increasingly
landscape TV-viewing modes. There's                focused on providing a satisfying
also an "Electronic Service Guide" that            viewing experience, instead of just
displays TV programming, among other               something to look at on the commuter
                                                   train.
things, and you can record up to 30
minutes of TV on the phone for later               Along this line, as mobile-TV content
playback.                                          becomes more readily available, we'll
The latest satellite-TV phone on the               almost definitely see larger screens on
market is the Samsung SCH-B250 (only               TV phones. Some analysts are even
in Korea as of March 2006). It has a               predicting multiple phone displays -- one
built-in S-DMB receiver with antenna               for cell-phone and Web functions and
and a hi-res QVGA screen. The screen is            one dedicated to streaming video. If the
oriented horizontally and swivels for              technology is to gain a real foothold, and
switching     between     portrait and             if high-end features like HDTV
landscape modes while the phone is still           reception are to be viable options,
upright. It has a video-out jack for               battery life will have to increase. High-
sending S-DMB content to an external               end TV phones will also offer
display, and you can watch up to three             advertisers a whole new content
hours of TV on a full charge.                      platform. Companies are already talking
                                                   about embedding Web links in mobile-
The current availability of mobile-TV              TV programming so users can click their
handsets is fairly limited because the             way to a product in the middle of a
content-delivery systems aren't deployed           show. This would probably necessitate
on a mass scale. But that's likely to              the dual-display feature in order to be
change within the next six to 18 months,           effective.
and with increased content delivery will
come increased functionality on the                Even showing so much promise and
receiving end.                                     industry enthusiasm, mobile TV has
                                                   some obstacles to overcome both on the

                                               8
device side and the content side. To             wireless is used for communication
deliver the types and range of content           between thenetwork entity and the
that consumers really want, mobile-TV            receiver. Since IPTV is access network
providers will have to license                   agnostic as defined by ITU-T FG
programming from the major TV                    IPTV,there can be various wireless
networks. The licensing fees will                technologies such as
probably end up raising the cost of any          WLAN , WiMAX , Cellular etc.
TV subscription service. Content                 Eachwireless technology has its own
providers will also face digital rights          characteristics which should be carefully
management (DRM) issues in delivering            considered while deploying Mobile
licensed content to users. They'll have to       IPTV            services.         Detailed
develop DRM schemes that limit what              technicalconsiderations, obstacles, and
users can do with the copyrighted TV             requirements forMobile IPTV will be
programming that's delivered to their            described in this paper.
cell phones. And if the uproar                   At the second stage, the wirelesssection
surrounding DTV, DVD, CD and MP3                 can be expanded to the sender so that
DRM schemes is any indicator, it could           mobiledevice will be used for both the
get hairy. Still, you never know -- maybe        sender and thereceiver. Nowadays, User
everybody will just get along when it            Created     Contents      calledUCC      is
comes to mobile TV.                              becoming popular in Internet, and any
                                                 userwho is moving around can create
                                                 his/her own IPTV
ARCHITECTURE AND          APPROACHES             contents and provide it to Mobile IPTV
FOR MOBILEIPTV                                   users as well. Also, as shown in several
                                                 approaches for providing Mobile IPTV
                                                 services are already being
The IPTV architecture is classified into
                                                 used in the market. From users’
Next Generation Network (NGN) based
                                                 perspective, there is no difference among
and non-NGN based architectures. This
                                                 them, although technologies are too
paper is focusing on the non-NGN (e.g.,
                                                 much different.
legacy Internet) based architecture for
Mobile IPTV
services because NGN is still ongoing            Mobile TV plus IP approach
work and premature status yet. At the
time when the NGNstandardization is              This approach uses the traditional digital
finalized through ITU-T, the NGN                 broadcast networks to deliver IP-based
based Mobile IPTV approach that                  audio, video, graphics and other
considers IP-based Internet Multimedia           broadband data services to the user on
Subsystem (IMS) should being corporate           the move. This is a prime example of the
according. At the first stage, a                 increasing convergence of broadcasting,


                                             9
telecommunications and computing. The            on the requirements for mobility support
reason                                           were raised as an out-growth under the
why it is pursued is to build a content          auspices      of     the    Fixed-Mobile
environment that combines the stability          Convergence       (FMC)     trend.    The
and usability of broadcasting and the            outstanding activities are ATIS [14] in
diverse services of Internet. Tomake this        the US, Open IPTV Forum [16], and
approach       more     attractive,  wide        ITU-T FG IPTV [9]
areawireless networks such as cellular           internationally. The development of
networks are integrated to support               Mobile IPTV specification is
interactivity. The outstanding                   at an early stage. Currently, ITU-T FG
activities in this approach are Digital          IPTV is collecting requirements
Video       Broadcast        (DVB)-CBMS          regarding mobility        and     wireless
(Convergence of Broadcasting and                 characteristics. ATIS has not shown any
Mobile Services) andWorld DAB (DAB:              interest in mobility support yet. In Open
Digital Audio Broadcasting) Forum                IPTV Forum, mobility service entirely
DVB-CBMS is developing bi-directional            based on IMS (IP Multimedia
mobile IP based broadcasting protocol            Subsystem) which is a set of
specifications over                              specification from 3GPP for delivering
DVB-H [6]. DVB-CBMS already                      IP multimedia to mobile users will be
finished Phase I and currently is working        forthcoming.
in Phase II. WorldDAB Forum is
enhancing and extending Eureka 147 to            Cellular approach
support IP based services. Eureka 147
was originally developed for digital
                                                 Open Mobile Alliance (OMA) BCAST
radio applications and extended to
                                                 is working for IP based mobile
support video services. Even though this
                                                 broadcasting networks.Its goals are to
approach is classified as Mobile IPTV
                                                 define an end-to-end framework for
technically, the usage of broadcasting
                                                 mobile broadcast and compile the set of
networks may incur the loss of
                                                 necessary enablers. Its features are
individuality of IP.
                                                 bearer agnostic, which means any
                                                 Broadcast Distribution Network can be
IPTV plus Mobile approach                        adopted as its transport means. OMA
                                                 BCAST, however, is only applicable to
Although many think that “networked              mobile terminals up to now and showing
TV” will be the future of television,            interest in expanding its specification to
IPTV is currently dominated by Telco             cover fixed terminals in Phase II.
giants in an attempt to find a
new source of cash-in. IPTV services are
originally targeted to fixed terminals
such as set-top boxes, however, issues

                                            10
Internet approach                                 Video       Conferencing     application,
                                                  Karaoke-On-Demand video content, and
There are already countless Internet              automatic and interactive Jukebox
video services worldwide. They are                service for either high quality content
usually termed as Internet TV or Web              like Music videos or the User Generated
TV. These are outgrowth for                       Content type of services.“Providing
niche entertainment business. With this           mobile TV free in return for receiving
approach, there can be quiet different            advertising offers perhaps the best route
models developing on the business type            for boosting the numbers watching
and infrastructure used. This approach is         mobile         TV.     However,       the
open for anybody to play a role in the            obstacles….mean that it is difficult to
value chain: anybody can be a content             see it fulfilling much more than a niche
provider, a service provider, or simply a         viewing role in the medium term.
consumer.                                         “The most desired type of programming
This resulted in a universe of highly             is likely to be very short clips, targeted
diversified and dynamically independent           at a teenage/early 20s audience who
production. In addition, the openness             spend a lot of time out of the home.
gives global reach.                               “There are also still technical problems
However this Internet approach has a              with mobile TV to overcome, users cite
short coming that the quality of services         dissatisfaction with the size of the
is not guaranteed since it is based on the        picture, cost, and in particular the choice
best effort service model.                        of programmes available to watch and
However,       considering     its   rapid        the geographical coverage in which you
adaptation to customer needs, this                can receive the service. This last point is
approach may be dominant in the near              important as train and coach or bus
future. As long as mobile device uses             journeys provide ideal opportunities to
Internet, users can access to IPTV                reach an audience with considerable free
service through various wireless access           time.
networks.

                                                  MESSAGING
APPLICATIONS
                                                  Messaging is an iTV application that can
Besides games, many other different               be used for sending short textual
kind of applications, including e.g. EPGs         messages while watching TV.
(Electronic Program Guide), Weather               Messaging application can be used e.g.
services,     TV      Program      related        during a sports program for sending
applications, Interactive Advertisements,         comments to the commentators in the
T-Government services and Chats. IPTV             sports studio or just to chat with other
allows service providers to easily offer          TV viewers.
also Video related Interactive services.

                                             11
The messages can be delivered to the             CONCLUSION
email, Internet pages, to database or
back to the TV screen. The application           DigiSoft.tv announces the release of
includes features like choosing the              DigiTracker to the global market.
recipient from list, writing the message         DigiTracker is a world first for digital
with virtual text pad and sending                interactive TV. The product is
message.The messages can be delivered            specifically designed for global IPTV
to the email, Internet pages, to database        operators to allow tracking of mobile
or back to the TV screen. The                    phones by viewers. This new opt-in
application includes features like               application will allow TV viewers such
choosing the recipient from list, writing        as parents to see the current location of
the message with virtual text pad and            their children's mobile phone on their
sending message.                                 TV screen. It will also allow text or SMS
                                                 messages to be sent to that phone.
                                                 DigiTracker uses integrations to
EPG - ELECTRONIC PROGRAM                         Location Based Services and mapping
GUIDE                                            systems to enable the plotting of a
Helps to find the programs and services          mobile location on a map and display it
available.                                       on the TV thus allowing for the first time
                                                 ever, parents to know exactly where
EPG application is targeted for                  their children are at any time.
broadcasters and operators looking for a
common interface for their viewers to            “There is an immense appeal for this
access TV program information. It is             type of technology as parents concerned
always customized to meet customer's             about the safety, well-being and location
design guidelines and can easily act as          of their children can know exactly where
the launcher for other interactive               they are “This is the start of a whole new
applications in the program stream.              age for TV as the entire interaction takes
The development, customization and UI            place from the armchair at home, while
localization time can also be decreased          watching a TV show, using nothing
considerably        utilizing    existing        more than the TV remote control.
components. On the other hand plug               Digisoft’s platform enables the rapid
play components do not restrict the              development of revenue generating
navigation or look and feel of the               applications for IPTV Service Providers,
application                                      DigiTracker is an example of these
                                                 advanced applications,”




                                            12

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Watch TV Over the Internet with Internet TV

  • 1. INTRODUCTION Internet TV, in simple terms, is video and audio delivered over an Internet For most of the twentieth century, the connection. It's also known as Internet only ways to watch television were protocol television, or IPTV. You can through over-the-air broadcasts and watch Internet TV on a computer screen, cable signals. With broadcast TV, an a television screen (through a set-top antenna picks up radio waves to transmit box) or a mobile device like a cell phone pictures and sound to your television set. or an iPod. With cable TV, wires connect to a set- top box or to your TV itself. These wires It's almost the same as getting television run from your house to the nearest cable through an antenna or a series of cable TV station, which acts as one big wires -- the difference is that information antenna. Aside from a few options like is sent over the Internet as data. At the satellite TV, broadcast and cable were -- same time, you can find even more and still are -- the main ways to watch variety on Internet TV than cable TV. television. New technology can change Along with many of the same shows you the way we receive news and find on the big networks, many Web entertainment, though. Radio challenged sites offer independently produced newspapers in the early 1900s, and programs targeted toward people television challenged radio. Now, it with specific interests looks as though traditional television has Internet Protocol Television (known its own competitor, but it's not one that's widely as IP TV), being the easily separated from television. It even newestarrival on the block, threatens the has television in its name -- it's what other two mediums by promising to give we're now calling Internet TV. a toughcompetition. IP TV is a mechanism of viewing the regular An IPTV signal is a stream of data television channels over IP.Similar to packets traveling across the Web. Satellite TV and Cable TV, the signal is Internet TV is relatively new -- there are encrypted using vendor specificsecurity lots of different ways to get it, and mechanisms and can only be decrypted quality, content and costs can vary by a receiver (STB). The video is sentin greatly. Shows can be high-quality, the form of IP packets over the existing professionally produced material, while broadband infrastructure and is others might remind you of Wayne and assembledat the viewers’ end with the Garth broadcasting "Wayne's World" help of a Set Top Box. This becomes from their basement. Traditional TV advantageous asexisting broadband networks are also easing into the distribution infrastructure can be used to technology and experimenting with deliver television signalsenabling the different formats. user to enjoy television over the same broadband connection used forsurfing 1
  • 2. the internet. This is beneficial for streams (MPTS) which are sourced by broadcasters as they can offer “Triple the same network operatorthat owns or Play”service of voice, data and directly controls the "Final Mile" to the television over the same network using consumer's premises. Thiscontrol over the sameinfrastructure. “Triple Play” delivery enables a guaranteed quality of service refers to three different services service, and also allows theservice of VoIP, Internetand IP-TV bundled provider to offer an enhanced user together and offered over the same experience such as better program network. With IP TV, one canbe assured guide,interactive services etc. The of better video quality and stereophonic official definition approved by the sound much like in case of DTH& InternationalTelecommunication Union Digital Cable TV. Even the customer focus group on IPTV (ITU-T FG IPTV) specific services of Video on Demand is as follows: (VOD)become a reality. Also, this "IPTV is defined as multimedia services enables broadcasters to have two way such as communicationswith the viewers as television/video/audio/text/graphics/data opposed to in case of DTH and Cable delivered over IP based networks TV. managed to provide the required level Internet Protocol Television ofquality of service and experience, (IPTV) is a system through which security, interactivity and digitaltelevision service is delivered reliability.""Internet TV" generally using the architecture and networking refers to transport streams sent over IP methods of theInternet Protocol Suite networks(normally the Internet) from over a packet-switched network outside the network that connects to the infrastructure, e.g., theInternet and users premises.An Internet TV provider broadband Internet access, instead of has no control over the final delivery and being delivered through traditionalradio so broadcasts on a"best effort" basis. frequency broadcast and cable television Elementary streams over IP networks (CATV) formats. and proprietary variants asused by It is important to note that websites such as “You Tube” are rarely historically there have been many considered to be IPTV services. differentdefinitions of "IPTV" including Forresidential users, IPTV is often elementary streams over IP networks, provided in conjunction with Video transportstreams over IP networks and a On Demand and may be bundled with number of proprietary systems. Internet services such as Web access and Although it ispremature to say that there Voice over IP (VoIP). The commercial is a full consensus of exactly what IPTV bundling of IPTV, VoIP and Internet should mean,there is no doubt that the access is referred to as a Triple Play. most widely used definition today is for Adding the mobile voice service leads to single or multipleprogram transport the Quadruple Play moniker. IPTV is 2
  • 3. typically supplied by a broadband of the Internet as a series of highways operator using a closed network and information as cars. If there's only infrastructure. This closed network one car on the highway, that car will approach is in competition with the travel quickly and easily. If there are delivery of TV content over the public many cars, however, traffic can build up Internet, however, the latter is often and slow things down. The Internet lacking a guaranteed quality of works the same way -- if only one Service.Internet TV and DVR person is downloading one file, the capabilities have become very popular in transfer should happen fairly quickly. If the past few years. Mobile phones are several people are trying to download being proposed to control the smart the same file, though, the transfer can be home and to offer a personalized service. much slower. In this paper, we are interested in In this analogy, bandwidth is the number providing to the mobile user the of lanes on the highway. If a Web site's capability of controlling an IPTV session bandwidth is too low, traffic will from his mobile device, a concept that become congested. If the Web site we define as “out-of-band” remote increases its bandwidth, information will Control – “clicker”. The solution relies be able to travel back and forth without on a mobile device acting as a remote much of a hassle. Bandwidth is control, a secure token to authenticate important for Internet TV, because user and move IPTV sessions, and a sending large amounts of video and middleware server acting as an audio data over the Internet requires intermediary or proxy between the user large bandwidths. and the IPTV server. Mobile content delivery is an important issue that needs The second important part of Internet to be discussed in association with this TV is streaming audio and video. application. Information (multimedia Streaming technology makes it possible clips etc.) sent to the device needs to be for us to watch live or on-demand video adapted and matched to a particular without downloading a copy directly to a device profile. We propose a mechanism computer. on how content is adapted using a There are a few basic steps to watching middleware system that best matches the streaming audio and video: user’s device 1. A server holds video data. 2. When you want to watch a video, you click the right command, like "Play" or "Watch." This sends a message to the HOW IPTV server, telling it that you want to watch a certain video. There are two things that make Internet 3. The server responds by sending you the TV possible. The first is bandwidth. To necessary data. It uses streaming media understand bandwidth, it's best to think 3
  • 4. protocols to make sure the data arrives HOW MOBILE IPTV WORKS in good condition and with all the pieces in the right order. Before we get into the internal details of 4. A plug-in or player on your computer -- the way the IPTV network is Windows Media Player and RealPlayer configured to provide transmission of are two popular examples -- decodes and television signals, we see what are the plays the video signal. various steps followed to convert the audio and video feed signals into a MOBILE IPTV suitable form to be transmitted in the form of IP (Internet Protocol) packets, Mobile IPTV is a technology that which forms the basis of the whole enables users to transmit and receive concept of IPTV and how they are multimedia traffic including television received on the other side as television signal, video, audio, text and graphic signals. services through IP-based the wired and Digitization - Converting Video Signals wirelessnetworks with support for and Audio Signals to Digital QoS/QoS, security, mobility, and Signals interactive functions. Through Mobile A key first step in providing Internet IPTV, users can enjoy IPTV services Protocol Television service is anywhere andeven while on the move. converting the analog audio voice In fact, IPTV is composed of Internet signals into a digital form (digitization) Protocol (IP) and TV. In other words, and then compressing the digitized it implies a traditionalTV services are information into a more efficient form. . being migrated and converged Digitization is the conversion of analog IntoInternet space. As long as we use signals (continually varying signals) Internet, IP is avital component and all into digital form (signals that have only of advantages of IP can be used for two levels). To convert analog IPTV services. Everyone agrees that IP signals to digital form, the analog signal hasplayed and will play a major role in is sampled and digitized by using the evolution ofnetworks and services. an analog-to-digital (pronounced A to D) IP allows you to make use ofall IP based co the A/D converter periodically services including IPTV senses (samples) the level of the analog servicesanywhere on earth through signal and creates a binary number Internet. The major goal of this paper is or series of digital pulses that represent to raise theinterests and concerns of the level of the signal. Mobile IPTV including thestatus of Analog signals are converted into digital standard activities when deploying signals because they are more IPTVservices over wireless and mobile resistant to noise (distortion) and they networks, andexpand the value of IPTV are easier to manipulate than analog in the structure ofeveryday life. 4
  • 5. signals. For the older analog systems the high-speed digital signals that (continuously varying signals), it is not represent the actual signal shape into easy (and sometimes not possible) to lower-speed digital signals that represent separate the noise from the analog the actual content (such as a signals. Because digital signals can only moving image or human voice). This have two levels, the signal can be process allows IP television service to regenerated and during this regeneration. have lower data transmission rates than Process, the noise is removed. standard digital video signals while Television signal digitization involves providing for good quality video and digitization of both the audio and audio. Digital media compression for video signals.. When it comes to IP television includes digital audio receiving TV signals, you're dealing compression and digital video with a TV tuner, which is a type of compression. radio receiver. There are both analog and digital tuners, and it's the same Sending Packets technology that's in a stationary TV set. Sending packets through the Internet The basic premise underlying a TV tuner involves routing them through the is that content providers transmit TV network and managing the loss of signals in certain radio-frequency bands packets when they can't reach their for certain channels. Just like an AM/FM destination. Packet routing involves the radio tuner, the TV tuner listens to a transmission of packets through specific frequency to pick up the radio intelligent switches (called routers) that waves transmitted to the antenna for a analyze the destination address of the specific channel. It then extracts the packet and determine a path that will video and audio signals from those radio help the packet travel toward its waves. destination. To turn those signals into a TV show, the tuner sends them to an audio/video SERVICES OFFERED (A/V) processor, which decodes and You can watch two basic types of reformats the information so the broadcasts through Internet TV: live electronics in the display can create a broadcasts or on-demand videos. picture out of it. Digital Media Compression - Gaining LIVE BROADCASTS Efficiency channels are usually grouped by country -- and browse through the list of Digital media compression is a process available broadcasts. Some TV networks of analyzing a digital signal also play live, streaming feeds of their (digitized video and/or audio) and using programming on their official sites. the analysis information to convert Either way, it's like watching live TV on 5
  • 6. your computer screen. You can't pause, VIDEO ON DEMAND back up or skip through parts of the broadcast that don't interest you.An IP- based platform also allows significant On-demand videos, on the other hand, opportunities to make the TV viewing are usually arranged like a playlist. experience more interactive and Episodes or clips are arranged by title or personalized. The supplier may, for channel or in categories like news, sports example, include an interactive program or music videos. You choose exactly guide that allows viewers to search for what you want to watch, Although it's content by title or actor’s name, or a not live television, you don't have to picture-in-picture functionality that worry about networks taking down clips allows them to “channel surf” without because of copyright issues. In addition leaving the program they’re watching. to the two basic broadcast categories, Viewers may be able to look up a there are three basic fee structures for player’s stats while watching a sports Internet TV: game, or control the camera angle. They Free: Aside from the fee you pay for also may be able to access photos or Internet connectivity, many Internet TV music from their PC on their television, sites or channels don't cost anything. use a wireless phone to schedule a Many of these free sites are supported recording of their favorite show, or even by advertising, so banner ads may show adjust parental controls so their child can up around the site, or short commercials watch a documentary for a school report, may play before you watch videos. It while they’re away from home. may seem a little bothersome to wait for Note that this is all possible, to some video, but it's the only way for the Web degree, with existing digital terrestrial, site designers to make money and offer satellite and cable networks in tandem quality content for you to watch. Plus, with modern set top boxes.[citation needed] In the wait is never too long -- ad lengths order that there can take place an can range from a few seconds to 30 interaction between the receiver and the seconds, which is still shorter than most transmitter a feedback channel is needed. commercials. Due to this terrestrial, satellite and cable Subscription: This works just like your networks for television does not allow cable bill. You typically pay a monthly interactivity. However, interactivity with fee for a certain number of channels or those networks can be possible in the on-demand video. Prices are constantly combination with different networks like changing since Internet TV is in its early internet or a mobile communication stages, but subscriptions can cost as little network. as $20 and as much as $120, depending on the number of channels you want. Pay-per-view: Pay-per-view videos or podcasts can cost nothing if the site is free, and major networks generally 6
  • 7. charge between $3 and $7 for downloads provide consumers anytime-anywhere and rentals access to content over their televisions, PCs and cell phones, and to integrate It permits a customer to browse an services and content to tie them together. online program or film catalog, to watch Within businesses and institutions, IPTV trailers and to then select a selected eliminates the need to run a parallel recording. The play out of the selected infrastructure to deliver live and stored item starts nearly instantaneously on the video services. customer's TV or PC. Technically, when the customer selects the movie, a point-to-point unicast In addition to issues of reliability, this connection is set up between the dynamic nature and the diversity of the customer's decoder (Set Top Box or PC) Internet and its components provide no and the delivering streaming server. The guarantee that any particular path is signaling for the trick play functionality actually capable of, or suitable for (pause, slow-motion, wind/rewind etc.) performing the data transmission is assured by RTSP (Real Time requested, even if the path is available Streaming Protocol). and reliable. One of the technical constraints is the size of data packets In an attempt to avoid content piracy, the allowed on a given link. An application VoD content is usually encrypted. must assure that it uses proper Whilst encryption of satellite and cable transmission characteristics. TV broadcasts is an old practice, with IPTV technology it can effectively be One analog-TV phone on the market is thought of as a form of Digital Rights the Toshiba V401T. It picks up the same Management. A film that is chosen, for signals a rabbit-ear TV picks up, example, may be playable for 24 hours meaning watching TV on this phone following payment, after which time it doesn't cost anything. The V401T has a becomes unavailable. built-in analog TV tuner and antenna, an Another advantage of an IP-based A/V processor and a 2.2-inch, 320x240- network is the opportunity for pixel QVGA display. It can generate 30 integration and convergence. This frames per second, which is standard TV opportunity is amplified when using motion, and you can watch up to one IMS-based solutionsConverged services hour of TV on a single battery charge. implies interaction of existing services in Phones that receive analog TV typically a seamless manner to create new value don't offer as much viewing time as added services. One good example is digital receivers partly because it takes On-Screen Caller ID, getting Caller ID more power to digitize the analog signals on your TV and the ability to handle it for the phone's digital display. (send it to voice mail, etc.). IP-based services will help to enable efforts to 7
  • 8. With the Nokia N92, you can watch up The Future of Mobile Entertainment to four hours per charge. The N92 is a DVB-H receiver due for release by mid- 2006. Under the hood is a TV antenna In early 2006, LG unveiled the V9000 and DVB-H radio receiver -- essentially phone, a T-DMB receiver with the added a digital TV tuner that listens to the radio bonus of virtual surround sound. LG's bands between 470 and 702 MHzThe prototype SB130 is an S-DMB phone phone's audio/video processor displays that can pause live TV like a DVR, 30 frames per second on a 2.8-inch recording up to an hour of programming QVGA screen with 16 million colors. using its onboard memory. Features like One of the coolest features of Nokia's DVR functionality and surround sound DVB-H phone is the swivel screen, point to the possibility that TV-enabled which you can adjust for portrait or cell phones will become increasingly landscape TV-viewing modes. There's focused on providing a satisfying also an "Electronic Service Guide" that viewing experience, instead of just displays TV programming, among other something to look at on the commuter train. things, and you can record up to 30 minutes of TV on the phone for later Along this line, as mobile-TV content playback. becomes more readily available, we'll The latest satellite-TV phone on the almost definitely see larger screens on market is the Samsung SCH-B250 (only TV phones. Some analysts are even in Korea as of March 2006). It has a predicting multiple phone displays -- one built-in S-DMB receiver with antenna for cell-phone and Web functions and and a hi-res QVGA screen. The screen is one dedicated to streaming video. If the oriented horizontally and swivels for technology is to gain a real foothold, and switching between portrait and if high-end features like HDTV landscape modes while the phone is still reception are to be viable options, upright. It has a video-out jack for battery life will have to increase. High- sending S-DMB content to an external end TV phones will also offer display, and you can watch up to three advertisers a whole new content hours of TV on a full charge. platform. Companies are already talking about embedding Web links in mobile- The current availability of mobile-TV TV programming so users can click their handsets is fairly limited because the way to a product in the middle of a content-delivery systems aren't deployed show. This would probably necessitate on a mass scale. But that's likely to the dual-display feature in order to be change within the next six to 18 months, effective. and with increased content delivery will come increased functionality on the Even showing so much promise and receiving end. industry enthusiasm, mobile TV has some obstacles to overcome both on the 8
  • 9. device side and the content side. To wireless is used for communication deliver the types and range of content between thenetwork entity and the that consumers really want, mobile-TV receiver. Since IPTV is access network providers will have to license agnostic as defined by ITU-T FG programming from the major TV IPTV,there can be various wireless networks. The licensing fees will technologies such as probably end up raising the cost of any WLAN , WiMAX , Cellular etc. TV subscription service. Content Eachwireless technology has its own providers will also face digital rights characteristics which should be carefully management (DRM) issues in delivering considered while deploying Mobile licensed content to users. They'll have to IPTV services. Detailed develop DRM schemes that limit what technicalconsiderations, obstacles, and users can do with the copyrighted TV requirements forMobile IPTV will be programming that's delivered to their described in this paper. cell phones. And if the uproar At the second stage, the wirelesssection surrounding DTV, DVD, CD and MP3 can be expanded to the sender so that DRM schemes is any indicator, it could mobiledevice will be used for both the get hairy. Still, you never know -- maybe sender and thereceiver. Nowadays, User everybody will just get along when it Created Contents calledUCC is comes to mobile TV. becoming popular in Internet, and any userwho is moving around can create his/her own IPTV ARCHITECTURE AND APPROACHES contents and provide it to Mobile IPTV FOR MOBILEIPTV users as well. Also, as shown in several approaches for providing Mobile IPTV services are already being The IPTV architecture is classified into used in the market. From users’ Next Generation Network (NGN) based perspective, there is no difference among and non-NGN based architectures. This them, although technologies are too paper is focusing on the non-NGN (e.g., much different. legacy Internet) based architecture for Mobile IPTV services because NGN is still ongoing Mobile TV plus IP approach work and premature status yet. At the time when the NGNstandardization is This approach uses the traditional digital finalized through ITU-T, the NGN broadcast networks to deliver IP-based based Mobile IPTV approach that audio, video, graphics and other considers IP-based Internet Multimedia broadband data services to the user on Subsystem (IMS) should being corporate the move. This is a prime example of the according. At the first stage, a increasing convergence of broadcasting, 9
  • 10. telecommunications and computing. The on the requirements for mobility support reason were raised as an out-growth under the why it is pursued is to build a content auspices of the Fixed-Mobile environment that combines the stability Convergence (FMC) trend. The and usability of broadcasting and the outstanding activities are ATIS [14] in diverse services of Internet. Tomake this the US, Open IPTV Forum [16], and approach more attractive, wide ITU-T FG IPTV [9] areawireless networks such as cellular internationally. The development of networks are integrated to support Mobile IPTV specification is interactivity. The outstanding at an early stage. Currently, ITU-T FG activities in this approach are Digital IPTV is collecting requirements Video Broadcast (DVB)-CBMS regarding mobility and wireless (Convergence of Broadcasting and characteristics. ATIS has not shown any Mobile Services) andWorld DAB (DAB: interest in mobility support yet. In Open Digital Audio Broadcasting) Forum IPTV Forum, mobility service entirely DVB-CBMS is developing bi-directional based on IMS (IP Multimedia mobile IP based broadcasting protocol Subsystem) which is a set of specifications over specification from 3GPP for delivering DVB-H [6]. DVB-CBMS already IP multimedia to mobile users will be finished Phase I and currently is working forthcoming. in Phase II. WorldDAB Forum is enhancing and extending Eureka 147 to Cellular approach support IP based services. Eureka 147 was originally developed for digital Open Mobile Alliance (OMA) BCAST radio applications and extended to is working for IP based mobile support video services. Even though this broadcasting networks.Its goals are to approach is classified as Mobile IPTV define an end-to-end framework for technically, the usage of broadcasting mobile broadcast and compile the set of networks may incur the loss of necessary enablers. Its features are individuality of IP. bearer agnostic, which means any Broadcast Distribution Network can be IPTV plus Mobile approach adopted as its transport means. OMA BCAST, however, is only applicable to Although many think that “networked mobile terminals up to now and showing TV” will be the future of television, interest in expanding its specification to IPTV is currently dominated by Telco cover fixed terminals in Phase II. giants in an attempt to find a new source of cash-in. IPTV services are originally targeted to fixed terminals such as set-top boxes, however, issues 10
  • 11. Internet approach Video Conferencing application, Karaoke-On-Demand video content, and There are already countless Internet automatic and interactive Jukebox video services worldwide. They are service for either high quality content usually termed as Internet TV or Web like Music videos or the User Generated TV. These are outgrowth for Content type of services.“Providing niche entertainment business. With this mobile TV free in return for receiving approach, there can be quiet different advertising offers perhaps the best route models developing on the business type for boosting the numbers watching and infrastructure used. This approach is mobile TV. However, the open for anybody to play a role in the obstacles….mean that it is difficult to value chain: anybody can be a content see it fulfilling much more than a niche provider, a service provider, or simply a viewing role in the medium term. consumer. “The most desired type of programming This resulted in a universe of highly is likely to be very short clips, targeted diversified and dynamically independent at a teenage/early 20s audience who production. In addition, the openness spend a lot of time out of the home. gives global reach. “There are also still technical problems However this Internet approach has a with mobile TV to overcome, users cite short coming that the quality of services dissatisfaction with the size of the is not guaranteed since it is based on the picture, cost, and in particular the choice best effort service model. of programmes available to watch and However, considering its rapid the geographical coverage in which you adaptation to customer needs, this can receive the service. This last point is approach may be dominant in the near important as train and coach or bus future. As long as mobile device uses journeys provide ideal opportunities to Internet, users can access to IPTV reach an audience with considerable free service through various wireless access time. networks. MESSAGING APPLICATIONS Messaging is an iTV application that can Besides games, many other different be used for sending short textual kind of applications, including e.g. EPGs messages while watching TV. (Electronic Program Guide), Weather Messaging application can be used e.g. services, TV Program related during a sports program for sending applications, Interactive Advertisements, comments to the commentators in the T-Government services and Chats. IPTV sports studio or just to chat with other allows service providers to easily offer TV viewers. also Video related Interactive services. 11
  • 12. The messages can be delivered to the CONCLUSION email, Internet pages, to database or back to the TV screen. The application DigiSoft.tv announces the release of includes features like choosing the DigiTracker to the global market. recipient from list, writing the message DigiTracker is a world first for digital with virtual text pad and sending interactive TV. The product is message.The messages can be delivered specifically designed for global IPTV to the email, Internet pages, to database operators to allow tracking of mobile or back to the TV screen. The phones by viewers. This new opt-in application includes features like application will allow TV viewers such choosing the recipient from list, writing as parents to see the current location of the message with virtual text pad and their children's mobile phone on their sending message. TV screen. It will also allow text or SMS messages to be sent to that phone. DigiTracker uses integrations to EPG - ELECTRONIC PROGRAM Location Based Services and mapping GUIDE systems to enable the plotting of a Helps to find the programs and services mobile location on a map and display it available. on the TV thus allowing for the first time ever, parents to know exactly where EPG application is targeted for their children are at any time. broadcasters and operators looking for a common interface for their viewers to “There is an immense appeal for this access TV program information. It is type of technology as parents concerned always customized to meet customer's about the safety, well-being and location design guidelines and can easily act as of their children can know exactly where the launcher for other interactive they are “This is the start of a whole new applications in the program stream. age for TV as the entire interaction takes The development, customization and UI place from the armchair at home, while localization time can also be decreased watching a TV show, using nothing considerably utilizing existing more than the TV remote control. components. On the other hand plug Digisoft’s platform enables the rapid play components do not restrict the development of revenue generating navigation or look and feel of the applications for IPTV Service Providers, application DigiTracker is an example of these advanced applications,” 12