Global Director of Emerging Media of PR Newswire Michael Pranikoff presentation at the Media Coffee in Hong Kong May 15, 2014 is on how digital and social media has changed online news reporting and content distribution. Click on the link to view the archived video download the PDF presentation and http://prna.co/1yTlhwE

1. http://www.flickr.com/photos/83346641@N00/3562071888/

2. Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com
@mpranikoff
michaelpranikoff

3. eMarketer report, June of 2013.

4. Source: CNNIC Jan. 2013 - Statistical Report on Internet Development in China

5. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/

6. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/

7. Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/Source: http://blog.gfk.com/2014/03/finding-simplicity-in-a-multi-device-world/

9. Search On A Smartphone Every Day
Search from Product Information
Consume News Via Their Mobile
Device
Watch Video Once A Month
Watch Video Every Day
Multitask
69%* 57%
65% 59%
83% 53%
85% 76%
24% 25%
83% 86%
Source: Google Our Mobile Planet June 2013 / CNNIC - Statistical Report on Internet Development in China 2013*

10. Source: ADMA Digital Yearbook 2012

11. Source: PR Newswire Asia Media Landscape – April 2014

12. UserGeneratedEditorial
Consumer Business
TODAY’S CHANGING MEDIA LANDSCAPE

13. Source: U.S. Bureau of Labor Statistics
From 2001-2011,
the number of
news outlets
DECREASED
BY ROUGHLY
10%1
During that same
time, the number
of employed
journalists
DROPPED
BY NEARLY
50%1
MEDIA NEED YOUR NEWS!
Journalists are expected
to produce more with
less, while still:
• Telling stories in
multiple ways
(photos, video,
infographic, etc.)
• Publishing in more
channels (print, web,
blog, social, etc.)

14. http://youtu.be/WW_dBQPAeDY

15. Source: The American Journalist in the Digital Age – Indiana University May 2014

16. Paid
Media
Traditional
Ads
Owned
Media
Corporate
Content
Earned
Media
Organic
Converged
Media
Promoted
Sponsored Branded
That Is Shared
Based on Altimeter Group Research

17. Source: http://moz.com/blog/panda-patent-brand-mentions

18. Source: 2014 In-lab study by Nielsen, commissioned by inPowered

19. Company News
Tweets
Facebook posts
Demos
Surveys
Case studies
White papers
Collateral
Infographics
Ads
Forums
Testimonials
Newsletters
& emails
Apps & Games
85%of brand marketers
are publishing
content.
But only
Source: Forrester, October 2013

20. Company News
Tweets
Facebook posts
Demos
Surveys
Case studies
White papers
Collateral
Infographics
Ads
Forums
Testimonials
Newsletters
& emails
Apps & Games
36%
are doing it
effectively.
But only
Source: Forrester, October 2013

21. YOUR WEBSITE
Image source: http://sciencelakes.com

22. Source: PR Newswire Web Analytics, June 2012
Releases including multiple
multimedia resulted in up to
NEARLY 10 TIMES more than
that of text-only releases

23. Using multimedia in
your releases increases
journalist and public
engagement By 35%
According to internal sample research comparing press releases that contain multimedia with those that do not.

24. It only takes us
150
milliseconds to
process an
image
Source:
http://neomam.com/interactive/13reasons/

25. Use Less Words

30. http://ow.ly/x56ZR

31. of what they
SEE & DO
80%of what they READ
30%
Source: Lester, P. M. (2006). Syntactic Theory of Visual Communication.

41. After 3 Days
After 30 Days

43. Image sources:
• http://ebooks.adelaide.edu.au/f/fitzgerald/f_sc
ott/gatsby/chapter1.html
• AP

46. TRUST RELIABILITY DELIGHT
Publish a steady
stream of content
Keep it relevant
& interesting

47. les.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg