Session -- Building Policy Support for Public Markets: Linking Rural and Urban Economies and Communities Oran Hesterman is President and CEO of Fair Food Network in Ann Arbor, Michigan.

1. ORAN HESTERMAN
Building Policy Support for
Public Markets: Linking Rural
and Urban Economies and
Communities
President & CEO
Fair Food Network

2. Building Policy Support for Public Markets
CENTRE DE CULTURA CONTEMPORÀNIA DE BARCELONA │SPAIN
26 March 2015
DR. ORAN B. HESTERMAN | President + CEO

3. FAIR FOOD NETWORK
Pioneering
win/win/win
solutions
that support
farmers,
families +
local
economies

4. LA BOQUERIA
Photo by Adriano Agulló from Flickr Creative Commons

5. GOVERNMENT POLICY

6. UNINTENDED CONSEQUENCES

7. FARMERS MARKETS

8. SNAP SALES IN FARMERS’ MARKETS

9. DOUBLE UP FOOD BUCKS
More food dollars
stay in local
economy,
strengthening
communities
Farmers
make more
money
Families
bring home
more healthy
food

10. HEALTHY FOOD INCENTIVESDOUBLE UP FOOD BUCKS
$20 with
SNAP
Benefits
$40 SNAP
plus Double
Up Match

11. HEALTHY FOOD INCENTIVESNBC NIGHTLY NEWS

12. 2013 SNAP SALES At Farmers Markets
$1.7+ Million in SNAP Sales at
Michigan Farmers Markets

13. FAMILIES Have Healthier Choices
 300,000+ customer
visits
 4.4+ million pounds of
healthy food since 2009
 93% say they eat more
fruits, vegetables
 80+% say they buy
fewer high-fat snacks

14. FARMERS Get a Financial Boost
 $7+ million earned since
2009
 90% say they sell more
fruits, veggies; 85%
make more money
 Some expanding or
diversifying production,
buying or leasing new
equipment

15. COMMUNITY Benefits

16. LOCAL FOOD Grows local economy

17. NATIONAL Cluster Evaluation
Adding SNAP
incentives:
 Generated $2.1 to 4.3
million in economic
activity
 Saved or created
between 23 and 47
new jobs

18. 2014 FARM BILL
Food Insecurity
Nutrition
Incentive
 $100 million, 5
years
 Competitive
grants, require
1-1 match
 All types of
retail

19. @FairFoodNetwork
@OHesterman
GROW THE GOOD Stay in touch
FairFoodNetwork.org
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Oran B. Hesterman
President/CEO
info@fairfoodnetwork.org
734.213.3999