Mais conteúdo relacionado Semelhante a Tough Ecommerce Competition in SERPs? Master Shopping Ads (20) Mais de Kirk Williams (9) Tough Ecommerce Competition in SERPs? Master Shopping Ads2. Montana Boy
(my Uber on
the way to the
airport… yes,
we just got
Uber in MT
last month)
@PPCKirk #ConfluenceCon
9. (PS:
Ecom SEO
is far from
dead)
@PPCKirk #ConfluenceCon
https://www.wolfgangdigital.com/uploads/general/eCo
mKPI2016-Public2.pdf
14. Merkle: Shopping = 46% Click Share
https://www.merkleinc.com/thought-leadership/digital-marketing-report
@PPCKirk #ConfluenceCon
hot snot,
look at that
trend!
30. March 2016 PLA Imp Up 174% YOY
source: Merkle, Inc
@PPCKirk #ConfluenceCon
35. As of July 31
Showcase
Shopping
Ads
@PPCKirk #ConfluenceCon
36. As of August 30
Massive
GMC
Overhaul!
@PPCKirk #ConfluenceCon
37. so whatever your view of Google...
“Ecommerce text
SERPs are dead.”
“…or at least we’re
making it that way.”
@PPCKirk #ConfluenceCon
38. Master this in Ecommerce PPC:
Shopping Ads
@PPCKirk #ConfluenceCon
40. #1 Issue in Shopping Ads:
SEARCH Bidding
@PPCKirk #ConfluenceCon
41. #1 Issue in Shopping Ads:
@PPCKirk #ConfluenceCon
SEARCH Bidding
SHOPPING Bidding =
42. #1 Issue in Shopping Ads:
@PPCKirk #ConfluenceCon
MAX
$1.50
CPC
=
[sword]
43. #1 Issue in Shopping Ads:
@PPCKirk #ConfluenceCon
MAX
$1.50
CPC
=
[sword]
[lightsaber]
44. #1 Issue in Shopping Ads:
@PPCKirk #ConfluenceCon
MAX
$1.50
CPC
=
[sword]
[lightsaber]
[buy custom
lightsaber from
ultrasaber.com]
59. Ideal
Product
Grouping (not
best, not worst)
New Product
Grouping
Campaigns
Product Groups
in Legacy
Campaign
Identify Build Pause
Transition Intelligently, and slooooowly
@PPCKirk #ConfluenceCon
65. Sooooo. Even if your Ecommerce SERPs look like
this eventually...
@PPCKirk #ConfluenceCon
66. Now you can wrangle your queries into submission
OR
and dominate your Shopping competition.
@PPCKirk #ConfluenceCon