Follow along as we address five reasons why your small business should be utilizing pay-per-click marketing.

1. 5 Reasons to Try
Pay-Per-Click Marketing
For Your SMB

2. PAY-PER-CLICK AS A MARKETING CHANNEL
As quick review...
PPC is a great marketing channel for SMBs because you can:
1. Effectively target your ideal audience
2. Quickly direct potential customers to your website
3. Dictate landing pages for those new visitors
4. Have flexibility in budgeting decisions
5. Track your account performance
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3. 3
Follow along through our five
reasons why your small business
should try pay-per-click
marketing today:

4. REASON #1
Increase Daily Traffic to your Website.
PPC provides a medium for sending traffic to your website in a matter of minutes.
PPC traffic can help you:
•
Increase revenue or leads
•
•
Test landing page effectiveness
Monitor how visitors move through your site
Quicker than an overall branding or organic search campaign, PPC provides the means for a
quick traffic source for your website that can lead to valuable insights and better yet, increased
leads and revenue.
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5. REASON #2
See Immediate Results.
Within minutes of activating your PPC account, statistics like impressions
and clicks will begin to show real-world results.
Linking your account with a Google Analytics profile can open up accurate
revenue and leads generated information.
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6. REASON #3
Direct Visitors on your Terms.
Targeting specific destination URLs ensure visitors land on the page of
your choice.
Target highly relevant pages to drive conversions.
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7. REASON #4
Full Budget Control.
Operating on a strict budget can be tough.
PPC allows the advertisers to determine a daily budget.
Only pay when a potential customer visits your website.
Manipulate spending based on your ROI or stop a campaign at the drop of a
hat.
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8. REASON #5
Track Every Dollar Spent.
Utilizing conversion tracking features available with advertising platforms
provide direct insight into ad performance.
Break down performance by campaign, ad group, or individual keyword to
optimize account performance and understand where your marketing dollars
are going.
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9. NEED HELP FROM THE EXPERTS?
PPC Essentials by Portent, Inc.
Hand over the reigns to the pro's at Portent and let us do the rest.
We offer:
• PPC account setup
• No contract, month to month account management
• Direct access to the strategist managing your account
• Insightful month-end reports delivered straight to your inbox
Contact us today to get started!
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