The document discusses how brands can tell their story visually through social media. It emphasizes that consumers have short attention spans, around 6-8 seconds, so brands need to experiment with visual storytelling using any form of digital media. It provides tips for brands on social media storytelling, such as being passionate, inspiring action, making the audience care and want to share the story, keeping things simple, prototyping ideas quickly, and telling a single story or presentation as an ongoing social series to be efficient.