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DIGITAL DAY 12
DIGITAL
DAY 12
DIGITAL VĒRTĪGA PIEREDZE
DAY 12
DIGITAL PARADIGMAS MAIĽA
DAY 12



ATTIECĪBAS AR KLIENTU SĀKAS PIRKUMA BRĪDĪ
DIGITAL TOUCHPOINTS KARTE
       DAY 12

           Mobilā reklāma                                   e-veikals
                                     Sociālie mediji
                            c                                                         e-izsūtnes
       Baneru reklāma                                                                   Ambient
                                            WEB/ mobile
                        c                   lapas
                                                                                      risinājumi


         AWARENESS          CONISDERATION              PURCHASE            SERVICE     LOYALITY



                                Meklētāji                               Skype
PR                     WOM                                                                   Mobilā
                                                          Pop-up                             aplikācija
     TV                                                   veikals
                                                                           Sociālie
     Radio                                                                  mediji
     Drukātā reklāma
     Vides reklāma
DIGITAL ONLINE TOUCHPOINTS
   DAY 12

            MOBILE                           SEARCH




    AWARENESS    CONISDERATION    PURCHASE        SERVICE     LOYALITY




DISPLAY                      SOCIAL                     AMBIENT
DIGITAL DIENASKĀRTĪBĀ
DAY 12



TENDENCES
PIEMĒRI
DATI
MŪSU JAUNUMI
VIESI
BONUSS
DIGITAL VIESI
DAY 12

       GUNTIS ČODERS



       CARLO BECCHI



       REINIS ADOVIČS
DIGITAL
DAY 12


           ATTĪSTOT VISMAZ 4 ONLINE TOUCHPOINT
           KATEGORIJAS, IEGŪSIET NEAPSTRĪDAMU
          KOMUNIKATĪVU PRIEKŠROCĪBU PĀR SAVIEM
                     KONKURENTIEM
DISPLAY   2012
DIGITAL
DAY 12


       CIK PROCENTU INTERNETA
         LIETOTĀJU LATVIJĀ IR
        VECĀKI PAR 50 GADIEM?




 DISPLAY    MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL STATISTIKA
              LATVIJAS ONLINE LIETOTĀJU VECUMA SADALĪJUMS
DAY 12

                                                            15 - 20
                             21%        12%
                                                            21 - 30



40%
                                                            31 - 40
                                             27%
                          19%
                                                            41 - 50

                                    21%                     51+




 DISPLAY   MOBILE        SOCIAL         SEARCH         AMBIENT
DIGITAL STATISTIKA
                         LATVIJAS ONLINE LIETOTĀJU VECUMA DALĪJUMA IZMAIĽAS
DAY 12

                                    30%

                                    25%
             Audience composition                                                     2009
                                    20%
                                                                                      2010



51+
                                    15%
                                                                                      2011
                                    10%
                                                                                      2012
                                    5%

                                    0%
                                          15 - 20 21 - 30 31 - 40 41 - 50   51+
                                                          Vecums

 DISPLAY   MOBILE                              SOCIAL        SEARCH         AMBIENT
DIGITAL TENDENCES
  DAY 12




PAMANĀMI UN RICH MEDIA       MĒRĪJUMI            TĀRGETĒŠANA
     RISINĀJUMI




     DISPLAY        MOBILE     SOCIAL   SEARCH        AMBIENT
DIGITAL TENDENCES
                         # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
  DAY 12




PAMANĀMI un RICH MEDIA            MĒRĪJUMI                   TĀRGETĒŠANA
     RISINĀJUMI




     DISPLAY        MOBILE           SOCIAL         SEARCH        AMBIENT
DIGITAL TENDENCES
              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12




 DISPLAY   MOBILE         SOCIAL         SEARCH       AMBIENT
DIGITAL TENDENCES
              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12




 DISPLAY   MOBILE         SOCIAL         SEARCH       AMBIENT
DIGITAL TENDENCES
              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12




 DISPLAY   MOBILE         SOCIAL         SEARCH       AMBIENT
DIGITAL TENDENCES
              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12




 DISPLAY   MOBILE         SOCIAL         SEARCH       AMBIENT
DIGITAL TENDENCES
                              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
  DAY 12



Baneru reklāmas
vidējie rādītāji pasaulē




      DISPLAY              MOBILE         SOCIAL         SEARCH       AMBIENT
DIGITAL TENDENCES
              # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI
DAY 12


                                           vs
                                                2.45%
                                    0.14%




 DISPLAY   MOBILE         SOCIAL         SEARCH         AMBIENT
DIGITAL TENDENCES
                      # 2 MĒRĪJUMI
 DAY 12




PAMANĀMI RICH MEDIA            MĒRĪJUMI                TĀRGETĒŠANA
    RISINĀJUMI




    DISPLAY       MOBILE             SOCIAL   SEARCH        AMBIENT
DIGITAL TENDENCES
                           # 2 MĒRĪJUMI
  DAY 12


     Bez līdz šim
pielietotajiem online
reklāmas standarta
mērījumiem šobrīd
pieejami padziļināti
 rich media baneru
       mērījumi




     DISPLAY            MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
              # 2 MĒRĪJUMI
DAY 12



  70%



 DISPLAY   MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
 DAY 12


Interakciju mērījumi

   jebkāda veida
  mijiedarbība ar
       baneri
(mouseover, start, pl
  ay, replay utml.)




     DISPLAY            MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
                            # 2 MĒRĪJUMI
 DAY 12


Multi click-tag baneri

 Vairāki produkti
 Galamērķa lapas
    Ekonomija
   Papildu dati




     DISPLAY             MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
                           # 2 MĒRĪJUMI
 DAY 12


 Post–view actions

    Redzēts, bet
neklikšķināts baneris
 ne vienmēr nozīmē
    neizdošanos




     DISPLAY            MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
                      # 3 TĀRGETĒŠANA
 DAY 12




PAMANĀMI RICH MEDIA           MĒRĪJUMI             TĀRGETĒŠANA
    RISINĀJUMI




    DISPLAY       MOBILE         SOCIAL   SEARCH        AMBIENT
DIGITAL TENDENCES
                       # 3 TĀRGETĒŠANA
DAY 12


 Sekojiet online
lietotājiem un to
    interesēm

  Biheiviorālā
 tārgetēšana,
re-tārgetēšana




   DISPLAY          MOBILE        SOCIAL   SEARCH   AMBIENT
DIGITAL MŪSU JAUNUMI
 DAY 12




ONLINE KAMPAŅU DATU        DISPLAY REKLĀMAS            “TARGET AD”
  KATEGORIZĒŠANA               IZSTRĀDE                UZLABOJUMI




    DISPLAY       MOBILE         SOCIAL       SEARCH        AMBIENT
MOBILE   2012
DIGITAL MOBILE ROMANCE
DAY 12




                                  39%
 DISPLAY   MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL MOBILE KATEGORIJA
                     VIEDTĀLRUĽU LIETOTĀJU SKAITA IZMAIĽAS
DAY 12




           2011                                                        2012
           38%                                                         46%
                               8%
                                                             Avots: Snapshots, 2012



 DISPLAY          MOBILE         SOCIAL         SEARCH           AMBIENT
DIGITAL MOBILE KATEGORIJA
                     TABLEŠU LIETOTĀJU SKAITA IZMAIĽAS
DAY 12


                                                     2012
           2011                                       9%
            2%


                               7%
                                                            Avots: Snapshots, 2012



 DISPLAY          MOBILE         SOCIAL         SEARCH          AMBIENT
DIGITAL TENDENCES
DAY 12




     MOBILĀS                  MULTI SCREENING            NFC
LAPAS, APLIKĀCIJAS




   DISPLAY           MOBILE         SOCIAL      SEARCH    AMBIENT
DIGITAL TENDENCES
DAY 12




     MOBILĀS                  MULTI SCREENING            NFC
LAPAS, APLIKĀCIJAS




   DISPLAY           MOBILE         SOCIAL      SEARCH    AMBIENT
DIGITAL TENDENCES
                  #1 MOBILĀS LAPAS UN APLIKĀCIJAS
DAY 12


      MOBILĀS LAPAS, APLIKĀCIJAS -

      LĪDZ AR VIEDTĀLRUĽU SKAITA
 PIEAUGUMU, BIEŢĀKU MOBILĀ INTERNETA
LIETOŠANU – MOBILĀS VIDES APGŪŠANA IR
           KATEGORIJĀ “MUST”




 DISPLAY       MOBILE         SOCIAL         SEARCH   AMBIENT
DIGITAL TENDENCES
              MAKSAS MOBILO APLIKĀCIJU IZMANTOŠANA
DAY 12




                                                              2012
                                                              20%

                                                     Avots: Snapshots, 2012



 DISPLAY   MOBILE        SOCIAL        SEARCH            AMBIENT
DIGITAL TENDENCES
              MOBILĀ INTERNETA IZMANTOŠANA (VISMAZ REIZI NEDĒĻĀ)
DAY 12



                               x


           42%
                                                    Avots: Snapshots, 2012



 DISPLAY   MOBILE         SOCIAL        SEARCH          AMBIENT
DIGITAL TENDENCES
              NEGATĪVA PIEREDZE LIETOJOT LAPU MOBILĀS VERSIJAS
DAY 12

                                             Lēna lapas ielāde



                    87%                      Apgrūtināta attēlu ielāde



                                             Ierobeţota funkcionalitāte



                                                     Avots: Snapshots, 2012



 DISPLAY   MOBILE         SOCIAL        SEARCH           AMBIENT
DIGITAL TENDENCES
                         LAPAS “MOBILITĀTES” TESTS
 DAY 12



Noderīgs rīks WEB
lapas „mobilitātes‟
  diagnostikai –
  “Mobile Meter”




    DISPLAY           MOBILE         SOCIAL          SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12




     MOBILĀS                  MULTI SCREENING            NFC
LAPAS, APLIKĀCIJAS




   DISPLAY           MOBILE         SOCIAL      SEARCH    AMBIENT
DIGITAL TENDENCES
DAY 12          # 2 MULTI SCREENING




   DAUDZEKRĀNU MEDIJU PIEREDZE -

SECĪGA VAI VIENLAICĪGA DAŢĀDU MEDIJU
 SATURA LIETOŠANA VAIRĀKĀS IERĪCĒS




 DISPLAY     MOBILE         SOCIAL     SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 2 MULTI SCREENING




                                             Avots: Google, 2012



 DISPLAY   MOBILE         SOCIAL    SEARCH       AMBIENT
DIGITAL TENDENCES
              # 2 MULTI SCREENING – EKRĀNA IZVĒLE
DAY 12




                                                    Avots: Google, 2012



 DISPLAY   MOBILE         SOCIAL         SEARCH         AMBIENT
DIGITAL TENDENCES
              # 2 MULTI SCREENING – KOMBINĀCIJAS
DAY 12




                                                   Avots: Google, 2012



 DISPLAY   MOBILE         SOCIAL         SEARCH        AMBIENT
DIGITAL TENDENCES
              # 2 MULTI SCREENING - TOP AKTIVITĀTES
DAY 12




                                                      Avots: Google, 2012



 DISPLAY   MOBILE         SOCIAL          SEARCH          AMBIENT
DIGITAL TENDENCES
DAY 12




     MOBILĀS                  MULTI SCREENING            NFC
LAPAS, APLIKĀCIJAS




   DISPLAY           MOBILE         SOCIAL      SEARCH    AMBIENT
DIGITAL TENDENCES
DAY 12           # 3 NEAR FIELD COMMUNICATION




  NEAR FIELD COMMUNICATION (NFC) –

ĪSA RĀDIUSA BEZVADU DATU TEHNOLOĢIJA
   PRAKTISKU UN RADOŠU RISINĀJUMU
             REALIZĒŠANAI




 DISPLAY      MOBILE        SOCIAL         SEARCH   AMBIENT
DIGITAL TENDENCES
   DAY 12                       # 3 NEAR FIELD COMMUNICATION




Visas klienta kartes vienā
Lojalitātes programmas
Mobilie maksājumi
Mobilās pasākumu biļetes
Drošības kontrole u.c.




        DISPLAY              MOBILE        SOCIAL         SEARCH   AMBIENT
DIGITAL NFC
DAY 12



            GUNTIS ČODERS




 DISPLAY   MOBILE     SOCIAL   SEARCH   AMBIENT
DIGITAL MŪSU JAUNUMI
DAY 12




MOBILE CHALLENGE            MOBILE KATEGORIJAS            MOBILAIS
                                 PĒTĪJUMS             DIZAINS, IZSTRĀDE




  DISPLAY          MOBILE          SOCIAL        SEARCH       AMBIENT
SOCIAL   2012
DIGITAL KOPĒJA FOLKLORA
DAY 12




 DISPLAY   MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL SOCIAL KATEGORIJA
  DAY 12                   TOP 3 AKTIVITĀTES SOCIĀLAJOS MEDIJOS




                                   95%
                                  Aplūko citu                  92%
       85%                        ievietotās            Lasa komentārus
Lasa blogus, forumus,            bildes, video             atsauksmes
 domubiedru grupas


     DISPLAY            MOBILE           SOCIAL       SEARCH         AMBIENT
DIGITAL SOCIAL KATEGORIJA
DAY 12        ZĪMOLU SOCIĀLO KONTU SEKOTĀJU SKAITS




             2011                                      2012
             54%                                       61%




 DISPLAY   MOBILE        SOCIAL         SEARCH       AMBIENT
DIGITAL SOCIAL KATEGORIJA
DAY 12                    IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU




           Vienveidīga un maz saistoša
               komunikācija, saturs
                                                                    2012
                                                                    47%



                                                                 2011
                                                                 41%




 DISPLAY              MOBILE             SOCIAL     SEARCH        AMBIENT
DIGITAL SOCIAL KATEGORIJA
DAY 12                   IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU




           Pārāk komerciāls saturs       Pārāk maz īpašo piedāvājumu!




                    $                                %
                            25%                            22%




 DISPLAY             MOBILE          SOCIAL         SEARCH              AMBIENT
DIGITAL TENDENCES
DAY 12




PERSONISKUMS            REĀLĀ LAIKA       SOCIĀLĀ DOMINANCE
                        MIJIEDARBĪBA




 DISPLAY       MOBILE        SOCIAL    SEARCH      AMBIENT
DIGITAL TENDENCES
DAY 12




PERSONISKUMS            REĀLĀ LAIKA       SOCIĀLĀ DOMINANCE
                        MIJIEDARBĪBA




 DISPLAY       MOBILE        SOCIAL    SEARCH      AMBIENT
DIGITAL TRENDI
DAY 12            #1 PERSONISKUMS – INDIVIDUĀLA PIEEJA




       PERSONISKA KOMUNIKĀCIJA -

PANĀKUMU ATSLĒGA AUGSTĀKAI LIETOTĀJU
       IESAISTEI UN LOJALITĀTEI




  DISPLAY      MOBILE         SOCIAL         SEARCH      AMBIENT
DIGITAL TRENDI
  DAY 12                     PERSONISKUMS – INDIVIDUĀLA PIEEJA




    AT&T kampaľa
 “Thank You Notes” -
          500
personalizēti, individu
  āliem faniem veltīti
  YouTube dziesmu
         video




      DISPLAY             MOBILE         SOCIAL         SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12




PERSONISKUMS        REĀLĀ LAIKA PIEREDZE      SOCIĀLĀ DOMINANCE




 DISPLAY       MOBILE        SOCIAL        SEARCH      AMBIENT
DIGITAL TRENDI
DAY 12           #2 REĀLĀ LAIKA PIEREDZE




      REĀLĀ LAIKA MIJIEDARBĪBA –

LIETOTĀJIEM BŪTISKA “ŠEIT UN TAGAD”
PIEREDZE, KĀ ARĪ IESPĒJA IETEKMĒT UN
           MAINĪT SATURU




 DISPLAY      MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TRENDI
   DAY 12                        #2 REĀLĀ LAIKA PIEREDZE




  Pirmo reizi Latvijā radio
 studija tika pārcelta uz
   automašīnas salonu.
     Star FM tiešais no
braucošanas automašīnas.
      Reālā laika video
  translācija arī Facebook
 lapā ar iespēju komentēt
            utml.




       DISPLAY                MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TRENDI
DAY 12      #2 REĀLĀ LAIKA PIEREDZE




     http://www.youtube.com/watch?v=2FLiI4RZFEk
DIGITAL TENDENCES
DAY 12




PERSONISKUMS            REĀLĀ LAIKA       SOCIĀLĀ DOMINANCE
                        MIJIEDARBĪBA




 DISPLAY       MOBILE        SOCIAL    SEARCH      AMBIENT
DIGITAL TRENDI
DAY 12               #3 SOCIĀLĀ DOMINANCE




             SOCIĀLĀ DOMINANCE –

ARVIEN PIEAUGOŠA SOCIĀLĀS KOMUNIKĀCIJAS
    LOMA ĀRPUS PLATFORMU IETVARIEM




   DISPLAY        MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TRENDI
   DAY 12                  #3 SOCIĀLĀ DOMINANCE




Sociālo mediju
integrēšana:

WEB lapā
E-pasta izsūtnēs
Ziľu portālos
Baneros
Fiziskajā vidē

   “Social By Design”




       DISPLAY          MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TRENDI
DAY 12        #3 SOCIĀLĀ DOMINANCE




 DISPLAY   MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TRENDI
DAY 12        #3 SOCIĀLĀ DOMINANCE




 DISPLAY   MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL SOCIAL MACHINE
DAY 12



             CARLO BECCHI




 DISPLAY   MOBILE     SOCIAL   SEARCH   AMBIENT
DIGITAL MŪSU JAUNUMI
 DAY 12




PILNS SOCIAL SERVISS            FACEBOOK             SOCIAL SKOLA




     DISPLAY           MOBILE      SOCIAL   SEARCH          AMBIENT
DIGITAL MŪSU JAUNUMI
DAY 12        SOCIAL SKOLA




 DISPLAY   MOBILE        SOCIAL   SEARCH   AMBIENT
SEARCH   2012
DIGITAL SEARCH KATEGORIJA
DAY 12




 DISPLAY   MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL SEARCH KATEGORIJA
DAY 12




 DISPLAY   MOBILE   SOCIAL   SEARCH   AMBIENT
DIGITAL
DAY 12




                                      Avots: Google Search Trends



 DISPLAY   MOBILE   SOCIAL   SEARCH         AMBIENT
DIGITAL TENDENCES
DAY 12




PANDA & PENGUINE            GOOGLE NOW APP     REKLĀMAS INOVĀCIJAS




   DISPLAY         MOBILE         SOCIAL     SEARCH      AMBIENT
DIGITAL TENDENCES
DAY 12                # 1 SEO PANDA & PENGUIN




PANDA & PENGUINE            GOOGLE NOW APP        REKLĀMAS INOVĀCIJAS




   DISPLAY         MOBILE         SOCIAL        SEARCH      AMBIENT
DIGITAL TENDENCES
DAY 12                 # 1 SEO PANDA & PENGUIN




Nē nekvalitatīvām
  WEB lapām:

     saturs
     dizains
     ātrums
   uzticamība
        ...




    DISPLAY         MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 1 SEO PANDA & PENGUIN




 DISPLAY   MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TENDENCES
   DAY 12                    # 1 SEO PANDA & PENGUIN




Par godīgu SEO praksi
Tie paši elementi, cita
      stratēģija:
      skaļums
       saites
       saturs
     struktūra
   sociālās f-cijas




      DISPLAY             MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TENDENCES
  DAY 12               # 2 GOOGLE NOW




SEO PANDA & PENGUINE        GOOGLE NOW APP     REKLĀMAS INOVĀCIJAS




     DISPLAY       MOBILE         SOCIAL     SEARCH      AMBIENT
DIGITAL TENDENCES
  DAY 12               # 2 GOOGLE NOW




http://www.youtube.com/watch?feature=player%20embedded&v=pPqliPzHYyc


     DISPLAY        MOBILE        SOCIAL       SEARCH       AMBIENT
DIGITAL TENDENCES
                       # 3 REKLĀMAS INOVĀCIJAS
  DAY 12




SEO PANDA & PENGUINE        GOOGLE NOW APP         REKLĀMAS INOVĀCIJAS




     DISPLAY       MOBILE          SOCIAL        SEARCH      AMBIENT
DIGITAL TENDENCES
              # 3 REKLĀMAS INOVĀCIJAS
DAY 12




 DISPLAY   MOBILE         SOCIAL        SEARCH   AMBIENT
DIGITAL TENDENCES
                       # 3 REKLĀMAS INOVĀCIJAS
DAY 12


Mute this Ad:

Lietotājam dota
iespēja sev liegt
konkrētu reklāmas
kampaľu




  DISPLAY           MOBILE        SEARCH         SOCIAL   AMBIENT
DIGITAL MŪSU JAUNUMI
 DAY 12




                            PROFESIONĀLĀ        APGŪTS REKLĀMAS
DALĪBA PROGRAMMĀ                                    KANĀLS
                            SERTIFIKĀCIJA




   DISPLAY         MOBILE        SOCIAL     SEARCH      AMBIENT
DIGITAL MŪSU JAUNUMI
                   GOOGLE ENGAGE FOR AGENCIES DUBLINĀ
DAY 12




   http://www.youtube.com/watch?v=zA9LfKjNVhg&feature=youtu.be


 DISPLAY       MOBILE         SOCIAL        SEARCH       AMBIENT
DIGITAL NODERĪGI
   DAY 12                   THINKWITHGOOGLE.COM




 Patērētāju uzvedības
tendences, mārketinga
   dati un industrijas
        pētījumi




http://www.thinkwithgoogle.com/insights/


      DISPLAY            MOBILE        SOCIAL     SEARCH   AMBIENT
AMBIENT   2012
DIGITAL TENDENCES
 DAY 12




ONE TOUCH WONDER            POP-UP              PHYGITAL




   DISPLAY         MOBILE     SOCIAL   SEARCH        AMBIENT
DIGITAL TENDENCES
 DAY 12               # 1 ONE TOUCH WONDER




ONE TOUCH WONDER              POP-UP                  PHYGITAL




   DISPLAY         MOBILE        SOCIAL      SEARCH        AMBIENT
DIGITAL TENDENCES
DAY 12             # 1 ONE TOUCH WONDER




           ONE TOUCH WONDER –

 PRAKTISKS VAI IZKLAIDĒJOŠS SATURS
      PIESKĀRIENA ATTĀLUMĀ




 DISPLAY        MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 1 ONE TOUCH WONDER




 DISPLAY   MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 1 ONE TOUCH WONDER




 DISPLAY   MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 1 ONE TOUCH WONDER




 DISPLAY   MOBILE        SOCIAL      SEARCH   AMBIENT
DIGITAL TENDENCES
 DAY 12               # 2 POP-UP




ONE TOUCH WONDER               POP-UP                PHYGITAL




   DISPLAY         MOBILE          SOCIAL   SEARCH        AMBIENT
DIGITAL TENDENCES
DAY 12        # 2 POP-UP




 DISPLAY   MOBILE          SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
DAY 12        # 2 POP-UP




 DISPLAY   MOBILE          SOCIAL   SEARCH   AMBIENT
DIGITAL MŪSU JAUNUMI
 DAY 12               # 2 POP-UP




ONE TOUCH WONDER               POP-UP                PHYGITAL




   DISPLAY         MOBILE          SEARCH   SOCIAL        AMBIENT
DIGITAL TENDENCES
DAY 12           # 3 PHYGITAL




             PHYGITAL –

FIZISKĀS UN DIGITĀLĀS VIDES SINERĢIJA




 DISPLAY      MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL TENDENCES
  DAY 12                   # 3 PHYGITAL




   London Eye –

Olimpisko spēļu laikā
    Twitter vietnē
valdošā noskaľojuma
      indikators




     DISPLAY            MOBILE            SOCIAL   SEARCH   AMBIENT
DIGITAL
DAY 12



            REINIS ADOVIČS




 DISPLAY   MOBILE      SOCIAL   SEARCH   AMBIENT
DIGITAL                SVARĪGĀKAIS
  DAY 12

         IESAISTIET                          ATRODATIES
                                   SEARCH
DISPLA   MĒRIET                              ESAT GODĪGI
Y        SEKOJIET ĪSTAJIEM


                                             PĀRSTEIDZIET
MOBILE   APGŪSTIET                 AMBIENT
                                             EKSPERIMENTĒJIET
         IEMANTOJIET UZTICĪBU



         IZPLEŠATIES               BONUSS    …
SOCIAL
         ESAT ĪSTI UN PERSONISKI
DIGITAL TOUCHPOINTS KARTE
       DAY 12

           Mobilā reklāma                                   e-veikals
                                     Sociālie mediji
                            c                                                         e-izsūtnes
       Baneru reklāma                                                                   Ambient
                                            WEB/ mobile
                        c                   lapas
                                                                                      risinājumi


         AWARENESS          CONISDERATION              PURCHASE            SERVICE     LOYALITY



                                Meklētāji                               Skype
PR                     WOM                                                                   Mobilā
                                                          Pop-up                             aplikācija
     TV                                                   veikals
                                                                           Sociālie
     Radio                                                                  mediji
     Drukātā reklāma
     Vides reklāma
DIGITAL       BONUSS
DAY 12        HAVE A MULTI TOUCHPOINT NEW YEAR




 DISPLAY   MOBILE        SOCIAL         SEARCH   AMBIENT
DIGITAL       BONUSS
DAY 12        HAVE A MULTI TOUCHPOINT NEW YEAR




 DISPLAY   MOBILE        SOCIAL         SEARCH   AMBIENT
DIGITAL
DAY 12




 DISPLAY   MOBILE   SOCIAL   SEARCH   AMBIENT

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Digital Day 2012

  • 4. DIGITAL PARADIGMAS MAIĽA DAY 12 ATTIECĪBAS AR KLIENTU SĀKAS PIRKUMA BRĪDĪ
  • 5. DIGITAL TOUCHPOINTS KARTE DAY 12 Mobilā reklāma e-veikals Sociālie mediji c e-izsūtnes Baneru reklāma Ambient WEB/ mobile c lapas risinājumi AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY Meklētāji Skype PR WOM Mobilā Pop-up aplikācija TV veikals Sociālie Radio mediji Drukātā reklāma Vides reklāma
  • 6. DIGITAL ONLINE TOUCHPOINTS DAY 12 MOBILE SEARCH AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY DISPLAY SOCIAL AMBIENT
  • 8. DIGITAL VIESI DAY 12 GUNTIS ČODERS CARLO BECCHI REINIS ADOVIČS
  • 9. DIGITAL DAY 12 ATTĪSTOT VISMAZ 4 ONLINE TOUCHPOINT KATEGORIJAS, IEGŪSIET NEAPSTRĪDAMU KOMUNIKATĪVU PRIEKŠROCĪBU PĀR SAVIEM KONKURENTIEM
  • 10. DISPLAY 2012
  • 11. DIGITAL DAY 12 CIK PROCENTU INTERNETA LIETOTĀJU LATVIJĀ IR VECĀKI PAR 50 GADIEM? DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 12. DIGITAL STATISTIKA LATVIJAS ONLINE LIETOTĀJU VECUMA SADALĪJUMS DAY 12 15 - 20 21% 12% 21 - 30 40% 31 - 40 27% 19% 41 - 50 21% 51+ DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 13. DIGITAL STATISTIKA LATVIJAS ONLINE LIETOTĀJU VECUMA DALĪJUMA IZMAIĽAS DAY 12 30% 25% Audience composition 2009 20% 2010 51+ 15% 2011 10% 2012 5% 0% 15 - 20 21 - 30 31 - 40 41 - 50 51+ Vecums DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 14. DIGITAL TENDENCES DAY 12 PAMANĀMI UN RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 15. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 PAMANĀMI un RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 16. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 17. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 18. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 19. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 20. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 Baneru reklāmas vidējie rādītāji pasaulē DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 21. DIGITAL TENDENCES # 1 PAMANĀMI UN RICH MEDIA RISINĀJUMI DAY 12 vs 2.45% 0.14% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 22. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 23. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 Bez līdz šim pielietotajiem online reklāmas standarta mērījumiem šobrīd pieejami padziļināti rich media baneru mērījumi DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 24. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 70% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 25. DIGITAL TENDENCES DAY 12 Interakciju mērījumi jebkāda veida mijiedarbība ar baneri (mouseover, start, pl ay, replay utml.) DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 26. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 Multi click-tag baneri Vairāki produkti Galamērķa lapas Ekonomija Papildu dati DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 27. DIGITAL TENDENCES # 2 MĒRĪJUMI DAY 12 Post–view actions Redzēts, bet neklikšķināts baneris ne vienmēr nozīmē neizdošanos DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 28. DIGITAL TENDENCES # 3 TĀRGETĒŠANA DAY 12 PAMANĀMI RICH MEDIA MĒRĪJUMI TĀRGETĒŠANA RISINĀJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 29. DIGITAL TENDENCES # 3 TĀRGETĒŠANA DAY 12 Sekojiet online lietotājiem un to interesēm Biheiviorālā tārgetēšana, re-tārgetēšana DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 30. DIGITAL MŪSU JAUNUMI DAY 12 ONLINE KAMPAŅU DATU DISPLAY REKLĀMAS “TARGET AD” KATEGORIZĒŠANA IZSTRĀDE UZLABOJUMI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 31. MOBILE 2012
  • 32. DIGITAL MOBILE ROMANCE DAY 12 39% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 33. DIGITAL MOBILE KATEGORIJA VIEDTĀLRUĽU LIETOTĀJU SKAITA IZMAIĽAS DAY 12 2011 2012 38% 46% 8% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 34. DIGITAL MOBILE KATEGORIJA TABLEŠU LIETOTĀJU SKAITA IZMAIĽAS DAY 12 2012 2011 9% 2% 7% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 35. DIGITAL TENDENCES DAY 12 MOBILĀS MULTI SCREENING NFC LAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 36. DIGITAL TENDENCES DAY 12 MOBILĀS MULTI SCREENING NFC LAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 37. DIGITAL TENDENCES #1 MOBILĀS LAPAS UN APLIKĀCIJAS DAY 12 MOBILĀS LAPAS, APLIKĀCIJAS - LĪDZ AR VIEDTĀLRUĽU SKAITA PIEAUGUMU, BIEŢĀKU MOBILĀ INTERNETA LIETOŠANU – MOBILĀS VIDES APGŪŠANA IR KATEGORIJĀ “MUST” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 38. DIGITAL TENDENCES MAKSAS MOBILO APLIKĀCIJU IZMANTOŠANA DAY 12 2012 20% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 39. DIGITAL TENDENCES MOBILĀ INTERNETA IZMANTOŠANA (VISMAZ REIZI NEDĒĻĀ) DAY 12 x 42% Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 40. DIGITAL TENDENCES NEGATĪVA PIEREDZE LIETOJOT LAPU MOBILĀS VERSIJAS DAY 12 Lēna lapas ielāde 87% Apgrūtināta attēlu ielāde Ierobeţota funkcionalitāte Avots: Snapshots, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 41. DIGITAL TENDENCES LAPAS “MOBILITĀTES” TESTS DAY 12 Noderīgs rīks WEB lapas „mobilitātes‟ diagnostikai – “Mobile Meter” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 42. DIGITAL TENDENCES DAY 12 MOBILĀS MULTI SCREENING NFC LAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 43. DIGITAL TENDENCES DAY 12 # 2 MULTI SCREENING DAUDZEKRĀNU MEDIJU PIEREDZE - SECĪGA VAI VIENLAICĪGA DAŢĀDU MEDIJU SATURA LIETOŠANA VAIRĀKĀS IERĪCĒS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 44. DIGITAL TENDENCES DAY 12 # 2 MULTI SCREENING Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 45. DIGITAL TENDENCES # 2 MULTI SCREENING – EKRĀNA IZVĒLE DAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 46. DIGITAL TENDENCES # 2 MULTI SCREENING – KOMBINĀCIJAS DAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 47. DIGITAL TENDENCES # 2 MULTI SCREENING - TOP AKTIVITĀTES DAY 12 Avots: Google, 2012 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 48. DIGITAL TENDENCES DAY 12 MOBILĀS MULTI SCREENING NFC LAPAS, APLIKĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 49. DIGITAL TENDENCES DAY 12 # 3 NEAR FIELD COMMUNICATION NEAR FIELD COMMUNICATION (NFC) – ĪSA RĀDIUSA BEZVADU DATU TEHNOLOĢIJA PRAKTISKU UN RADOŠU RISINĀJUMU REALIZĒŠANAI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 50. DIGITAL TENDENCES DAY 12 # 3 NEAR FIELD COMMUNICATION Visas klienta kartes vienā Lojalitātes programmas Mobilie maksājumi Mobilās pasākumu biļetes Drošības kontrole u.c. DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 51. DIGITAL NFC DAY 12 GUNTIS ČODERS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 52. DIGITAL MŪSU JAUNUMI DAY 12 MOBILE CHALLENGE MOBILE KATEGORIJAS MOBILAIS PĒTĪJUMS DIZAINS, IZSTRĀDE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 53. SOCIAL 2012
  • 54. DIGITAL KOPĒJA FOLKLORA DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 55. DIGITAL SOCIAL KATEGORIJA DAY 12 TOP 3 AKTIVITĀTES SOCIĀLAJOS MEDIJOS 95% Aplūko citu 92% 85% ievietotās Lasa komentārus Lasa blogus, forumus, bildes, video atsauksmes domubiedru grupas DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 56. DIGITAL SOCIAL KATEGORIJA DAY 12 ZĪMOLU SOCIĀLO KONTU SEKOTĀJU SKAITS 2011 2012 54% 61% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 57. DIGITAL SOCIAL KATEGORIJA DAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU Vienveidīga un maz saistoša komunikācija, saturs 2012 47% 2011 41% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 58. DIGITAL SOCIAL KATEGORIJA DAY 12 IEMESLS PAMEST ZĪMOLA SOCIĀLĀ PROFILA FANU PULKU Pārāk komerciāls saturs Pārāk maz īpašo piedāvājumu! $ % 25% 22% DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 59. DIGITAL TENDENCES DAY 12 PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 60. DIGITAL TENDENCES DAY 12 PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 61. DIGITAL TRENDI DAY 12 #1 PERSONISKUMS – INDIVIDUĀLA PIEEJA PERSONISKA KOMUNIKĀCIJA - PANĀKUMU ATSLĒGA AUGSTĀKAI LIETOTĀJU IESAISTEI UN LOJALITĀTEI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 62. DIGITAL TRENDI DAY 12 PERSONISKUMS – INDIVIDUĀLA PIEEJA AT&T kampaľa “Thank You Notes” - 500 personalizēti, individu āliem faniem veltīti YouTube dziesmu video DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 63. DIGITAL TENDENCES DAY 12 PERSONISKUMS REĀLĀ LAIKA PIEREDZE SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 64. DIGITAL TRENDI DAY 12 #2 REĀLĀ LAIKA PIEREDZE REĀLĀ LAIKA MIJIEDARBĪBA – LIETOTĀJIEM BŪTISKA “ŠEIT UN TAGAD” PIEREDZE, KĀ ARĪ IESPĒJA IETEKMĒT UN MAINĪT SATURU DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 65. DIGITAL TRENDI DAY 12 #2 REĀLĀ LAIKA PIEREDZE Pirmo reizi Latvijā radio studija tika pārcelta uz automašīnas salonu. Star FM tiešais no braucošanas automašīnas. Reālā laika video translācija arī Facebook lapā ar iespēju komentēt utml. DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 66. DIGITAL TRENDI DAY 12 #2 REĀLĀ LAIKA PIEREDZE http://www.youtube.com/watch?v=2FLiI4RZFEk
  • 67. DIGITAL TENDENCES DAY 12 PERSONISKUMS REĀLĀ LAIKA SOCIĀLĀ DOMINANCE MIJIEDARBĪBA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 68. DIGITAL TRENDI DAY 12 #3 SOCIĀLĀ DOMINANCE SOCIĀLĀ DOMINANCE – ARVIEN PIEAUGOŠA SOCIĀLĀS KOMUNIKĀCIJAS LOMA ĀRPUS PLATFORMU IETVARIEM DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 69. DIGITAL TRENDI DAY 12 #3 SOCIĀLĀ DOMINANCE Sociālo mediju integrēšana: WEB lapā E-pasta izsūtnēs Ziľu portālos Baneros Fiziskajā vidē “Social By Design” DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 70. DIGITAL TRENDI DAY 12 #3 SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 71. DIGITAL TRENDI DAY 12 #3 SOCIĀLĀ DOMINANCE DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 72. DIGITAL SOCIAL MACHINE DAY 12 CARLO BECCHI DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 73. DIGITAL MŪSU JAUNUMI DAY 12 PILNS SOCIAL SERVISS FACEBOOK SOCIAL SKOLA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 74. DIGITAL MŪSU JAUNUMI DAY 12 SOCIAL SKOLA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 75. SEARCH 2012
  • 76. DIGITAL SEARCH KATEGORIJA DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 77. DIGITAL SEARCH KATEGORIJA DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 78. DIGITAL DAY 12 Avots: Google Search Trends DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 79. DIGITAL TENDENCES DAY 12 PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 80. DIGITAL TENDENCES DAY 12 # 1 SEO PANDA & PENGUIN PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 81. DIGITAL TENDENCES DAY 12 # 1 SEO PANDA & PENGUIN Nē nekvalitatīvām WEB lapām: saturs dizains ātrums uzticamība ... DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 82. DIGITAL TENDENCES DAY 12 # 1 SEO PANDA & PENGUIN DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 83. DIGITAL TENDENCES DAY 12 # 1 SEO PANDA & PENGUIN Par godīgu SEO praksi Tie paši elementi, cita stratēģija: skaļums saites saturs struktūra sociālās f-cijas DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 84. DIGITAL TENDENCES DAY 12 # 2 GOOGLE NOW SEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 85. DIGITAL TENDENCES DAY 12 # 2 GOOGLE NOW http://www.youtube.com/watch?feature=player%20embedded&v=pPqliPzHYyc DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 86. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJAS DAY 12 SEO PANDA & PENGUINE GOOGLE NOW APP REKLĀMAS INOVĀCIJAS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 87. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJAS DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 88. DIGITAL TENDENCES # 3 REKLĀMAS INOVĀCIJAS DAY 12 Mute this Ad: Lietotājam dota iespēja sev liegt konkrētu reklāmas kampaľu DISPLAY MOBILE SEARCH SOCIAL AMBIENT
  • 89. DIGITAL MŪSU JAUNUMI DAY 12 PROFESIONĀLĀ APGŪTS REKLĀMAS DALĪBA PROGRAMMĀ KANĀLS SERTIFIKĀCIJA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 90. DIGITAL MŪSU JAUNUMI GOOGLE ENGAGE FOR AGENCIES DUBLINĀ DAY 12 http://www.youtube.com/watch?v=zA9LfKjNVhg&feature=youtu.be DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 91. DIGITAL NODERĪGI DAY 12 THINKWITHGOOGLE.COM Patērētāju uzvedības tendences, mārketinga dati un industrijas pētījumi http://www.thinkwithgoogle.com/insights/ DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 92. AMBIENT 2012
  • 93. DIGITAL TENDENCES DAY 12 ONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 94. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDER ONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 95. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDER ONE TOUCH WONDER – PRAKTISKS VAI IZKLAIDĒJOŠS SATURS PIESKĀRIENA ATTĀLUMĀ DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 96. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDER DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 97. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDER DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 98. DIGITAL TENDENCES DAY 12 # 1 ONE TOUCH WONDER DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 99. DIGITAL TENDENCES DAY 12 # 2 POP-UP ONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 100. DIGITAL TENDENCES DAY 12 # 2 POP-UP DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 101. DIGITAL TENDENCES DAY 12 # 2 POP-UP DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 102. DIGITAL MŪSU JAUNUMI DAY 12 # 2 POP-UP ONE TOUCH WONDER POP-UP PHYGITAL DISPLAY MOBILE SEARCH SOCIAL AMBIENT
  • 103. DIGITAL TENDENCES DAY 12 # 3 PHYGITAL PHYGITAL – FIZISKĀS UN DIGITĀLĀS VIDES SINERĢIJA DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 104. DIGITAL TENDENCES DAY 12 # 3 PHYGITAL London Eye – Olimpisko spēļu laikā Twitter vietnē valdošā noskaľojuma indikators DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 105. DIGITAL DAY 12 REINIS ADOVIČS DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 106. DIGITAL SVARĪGĀKAIS DAY 12 IESAISTIET ATRODATIES SEARCH DISPLA MĒRIET ESAT GODĪGI Y SEKOJIET ĪSTAJIEM PĀRSTEIDZIET MOBILE APGŪSTIET AMBIENT EKSPERIMENTĒJIET IEMANTOJIET UZTICĪBU IZPLEŠATIES BONUSS … SOCIAL ESAT ĪSTI UN PERSONISKI
  • 107. DIGITAL TOUCHPOINTS KARTE DAY 12 Mobilā reklāma e-veikals Sociālie mediji c e-izsūtnes Baneru reklāma Ambient WEB/ mobile c lapas risinājumi AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY Meklētāji Skype PR WOM Mobilā Pop-up aplikācija TV veikals Sociālie Radio mediji Drukātā reklāma Vides reklāma
  • 108. DIGITAL BONUSS DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 109. DIGITAL BONUSS DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR DISPLAY MOBILE SOCIAL SEARCH AMBIENT
  • 110. DIGITAL DAY 12 DISPLAY MOBILE SOCIAL SEARCH AMBIENT

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  2. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  3. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  4. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  5. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  6. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  7. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  8. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  9. To change color theme: go to Design Tab
  10. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  11. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  12. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  13. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  14. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  15. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  16. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  17. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  18. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  19. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  20. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  21. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  22. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  23. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  24. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  25. To change color theme: go to Design Tab
  26. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  27. 8%
  28. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  29. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  30. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  31. Esietpirmie, neesietpēdējie.
  32. Katrs 5tais, jatāvarpavērstlietomaksasaplikācijas. Noderīgums, interesanti.
  33. 8%
  34. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  35. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  36. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  37. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  38. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  39. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  40. Kārļaprezentācijaslaikā - vietējaispētījums
  41. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  42. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  43. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  44. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  45. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  46. To change color theme: go to Design Tab
  47. Elías García Martínezradītafreska Ecce Homo.
  48. Nemainīgijoprojām – ziņkārīgiinteresējas par citubildēm, video. Audio-vizuālāsaturauzvarasgājiens.
  49. 7% pieaugums
  50. 7% pieaugums
  51. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  52. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  53. Inhouse, Alchemy – oficiālais Facebook partneris,
  54. Inhouse, Alchemy – oficiālais Facebook partneris,
  55. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  56. Inhouse, Alchemy – oficiālais Facebook partneris,
  57. Inhouse, Alchemy – oficiālais Facebook partneris,
  58. Inhouse, Alchemy – oficiālais Facebook partneris,
  59. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  60. Inhouse, Alchemy – oficiālais Facebook partneris,
  61. Inhouse, Alchemy – oficiālais Facebook partneris,
  62. Inhouse, Alchemy – oficiālais Facebook partneris,
  63. Inhouse, Alchemy – oficiālais Facebook partneris,
  64. Inhouse, Alchemy – oficiālais Facebook partneris,
  65. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  66. Inhouse, Alchemy – oficiālais Facebook partneris,
  67. To change color theme: go to Design Tab
  68. 18.Novembrī – veltītssveiciens.Popularitāte -
  69. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  70. Vaiirideja
  71. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  72. 2011.02 – jau 21 versijašīmēnešasākumāpalaista
  73. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  74. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  75. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  76. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  77. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  78. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  79. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  80. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  81. To change color theme: go to Design Tab
  82. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  83. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  84. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  85. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  86. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  87. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  88. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  89. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  90. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  91. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  92. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  93. Inhouse, Alchemy – oficiālais Facebook partneris,
  94. To change CompanyName: select View Tab, then go to Slide Master
  95. To change image placeholder: select image, then go to Fomat Tab and check Change Picture
  96. To change CompanyName: select View Tab, then go to Slide Master
  97. To change CompanyName: select View Tab, then go to Slide Master
  98. To change CompanyName: select View Tab, then go to Slide Master