The Best way to do PEST Analysis
This slideshow provides a brief tutorial on a new diagrammatic method, developed at the world famous Henley Business School in the UK.
The new method overcomes some of the major weaknesses of traditional PEST /‘PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis. Traditional PESTLE tends to generate a random list of unrelated facts – not very useful for understanding your business, developing strategy or convincing other business leaders.
We show how you can use the PESTLEWeb method to tell a clear and compelling ‘story’ that leads from key issues to business threats and opportunities.
PESTLEWeb is supported by a new tool at www.PESTLEWeb.com. The new web-based tool helps you create great graphics and enables the automatic generation of outline reports and tabulated data to support your paper or presentation.
The Best way to do PEST Analysis This slideshow provides a brief tutorial on a new diagrammatic method, developed at the world famous Henley Business School in the UK. The new method overcomes some of the major weaknesses of traditional PEST /‘PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis. Traditional PESTLE tends to generate a random list of unrelated facts – not very useful for understanding your business, developing strategy or convincing other business leaders. We show how you can use the PESTLEWeb method to tell a clear and compelling ‘story’ that leads from key issues to business threats and opportunities. PESTLEWeb is supported by a new tool at www.PESTLEWeb.com. The new web-based tool helps you create great graphics and enables the automatic generation of outline reports and tabulated data to support your paper or presentation.
Both of these books are great reads…and useful references for your strategy paper. They talk to the crucial need to understand the business environment – both in the present and in future scenarios.