1. Personalised Style Advice for Everyone
Style By Numbers and the Science of Sexy
“Eradicate the frustrating cycle of click, buy,
try and return. It’s the new personal shopper
in your life"
“"The machines may or may not take over the
world, but they will ensure we're impeccably
dressed"
“You’re in good hands. Perfect for the
time-starved or anyone whose
confidence is lagging"
10. Customer Proposition - Inspiration, Confidence & Trust
Truly customer-centric and personal
Offers individual style advice to every woman:
• How to dress to their shape
• Discovery of new styles they will love
• How to best wear the trends
• Completing their look
• Their best size to buy
Empowers shoppers: Creates the know how and
confidence to find their way in a ‘busy’ fashion world
Removes the ‘gamble’ of online shopping
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11. Beauty & The Geeks
Fashion Domain Expertise
Technical Expertise and Wizardry
Styling Rules
Turn Stylists’ Minds into Algorithms
Seasonal Trends
Data Experts
Emotional Components
Allow Solution to Scale
Understand Nuances of Female Mind
Mathematicians, Physicists & Statisticians
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14. The Competitive Difference
• Unique expert and technology approach
• Real personal recommendations (“fit & flatter”)
• Increases engagement, conversation, returns, basket value and loyalty
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15. The Transformation
My Brands
•Mango
•Oasis
•River Island
•Azzaro
•DKNY
•Fendi
•J Brand
My Occupation
Child minder, studying to
be a nurse
My Style
Child minder, studying to
be a nurse
My Colours
We take (anonymous)
customers and browsers
We get to know these users
really well
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And transform those
users into confident
stylish shoppers
16. Results so far…
• Over 250,000 profiles
• Average return rate of items purchased: 10%
• Purchasers as % of active monthly visitors: 5%
• Outfit Builder recommendation purchases: 50%
• Email open rates: 45%
• Basket value across all brands: £109
30. Coming Soon
All Consumer Connection Points (Q3/Q4 2013)
• Style Advice on the go
• Connected to consumers 24/7
• In store experience augmented
• Near field marketing
• Increased conversion & basket size
• Customer ‘care’
In Store
• Integration with any POS technology
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• Create on demand styling service in store
• Exclusive offering