How HR professionals can use social media to realize their strategic objectives?

1. a tale of getting connected* pinar akkaya social media summit, istanbul may 26th, 2011

2. * a tale of getting connected

3. My Social Media Personas

4. My Social Media Personas

6. and your companies?

7. from the past to the future > change is there!

8. Yesterday…

9. Today october‘11

11. a turbulent change! from the past to the future but a great one!!

12. where is HR among all these?

13. once upon a time HR… Hire / Train / Pay / Deploy / Respond

14. now HR… Understand the business and the economy Be proactive Value people and show them Be competent, make people competent and keep these competent people Develop people’s horizon and career Help them increase their creativity Read the critical factors of the competition Make sure to reach the competitive advantage thru your people

15. HR functions wheel

16. let’s put the strategic dimension on that HR strategy Company Strategy HR practices

17. in a sentence Understand very well the strategy of your company, put in place HR practices which will ensure your company strategy is achieved

18. ok, so far, all clear.. then?

19. how can social media help us?

20. a snapshot of social media today

21. looks pretty crowded, doesn’t it?

22. a snapshot of social media today Networking, professional/private Photo , Podcast, Audio, Video Microblogging, mobile blogging , l ifestreaming Blogging, RSS feed Social bookmarking, social content, reputation management

23. now let’s go back to our HR functions wheel

24. how to use the social media to leverage these HR functions to support our strategy ?

25. which areas of the wheel can be maximized thru social media?

26. come to an exploration dive with me…

29. talent > Good news: Now reaching the talent is a lot easier. You need to be there! But >>> Bad news: Talent is scarce.

30. but what are those numbers? 25,428 29,448 52,691 101,717 84,519 223,749 31,938 134,463 50,622 340,592 247,182 258,510

31. why do these people follow these companies? is there a better way to be informed instantly about a company?

32. social media is a great source to enrich your candidate pool candidates with more suitable specs reach better profiles get in touch with passive candidates open new channels to have a more active networking a stronger candidate network candidates specifically targeting your company benefit from referrals stay in touch with your existing employees and ex-employees to optimize the power of your own employees ask them to extend your search to their own network

33. > increase your online presence!

34. we are all trying to increase… retention a second common point of us?

36. retention > At the end, everyone wants to work for a GOOD company!

37. Social media is one of the fastest ways to build an employer brand!

38. For those inside and for those outside! A good employer brand works both ways:

39. but you are not alone! create your employer brand in social media

41. have you heard about “side wiki”?

43. nothing is a secret and it takes less than a minute to reach the information

44. watch this out!

45. meaning: better work “together” to build an employer brand in social media

46. Encourag e your employees to be in the social media : Not only with their personal identities but also with their professional identities. // : trust Let them be the ambassadors of your company This will increase their engagement, their responsibility and their willingness to reflect a better company image .

47. Define the rules of the game // : communicate Help them use the social media cleverly and efficiently Show them ways to create employee communities

48. Added bonus: You will feel the pulse of your company instantly

49. what else?

52. of HR strategy with the company’s overall strategy Consistency finally, a point worth to consider!

53. Your HR voice should echo your company’s voice in social media

56. back to the wheel…

57. back to the wheel… Referrals, background checks, job postings, competitor watch, an interactive website Blogs, employee communities, reputation management,, monitor environement Bookmark articles, train online Open 360 evaluation tools, create an online feedback culture Blogs, employee communities, collect feedback on company processes Encourage sharing of information, train employees on social media Give info on your C&B approach, underline your competitive advantage

58. back to the wheel…

59. social media is a living environment full of opportunities DARE to be in!

60. * a tale of getting connected remember the asterisk?

61. get connected!

62. get connected!

63. get connected!

65. thank you!