lecture presented by Zarah C. Gagatiga at PAARL's Summer National Conference on the theme "“Library Tourism & Hospitality: The Business of Endearing Philippine Libraries and Information Centers to Publics” held at San Antonio Resort, Baybay Beach, Roxas City, Capiz, Philippines on April 27-29, 2011

1. Library Tourism & Hospitality
PAARL Summer Conference 2011
San Antonio Resort, Baybay Roxas City
Library Entertainment
& Workshops: Creative Activities
for Library Infotainment / Edutainment
Zarah C. Gagatiga
http://lovealibrarian.blogspot.com
zarah.gagatiga@gmail.com

2. Survey tayo!
What kind of library do you manage? Identify
the kind of community it belongs and existing
competition (internal or external) if any.
Who are the clients of the library and the key
people in the community?
What services, programs and resources can
your library show, tell and “sell” to clients?

3. Survey tayo!
What activities are currently in place to inform
people of available services, programs and
resources?
How frequent do library clients access these
services, programs and resources?
How much time is spent in preparing for the
dissemination of information on the library’s
services, programs and resources?
BUZZ groups

4. Marketing’s 4 Ps + 1
Product Knowing the 5 Ps is
Place an essential
Positioning background for library
infotainment or
Price edutainment.
PEOPLE INFORMATION +
ENTERTAINMENT
EDUCATION +
ENTERTAINMANT

5. Learning trough a medium that
is fun and substantial
FORMAT - How do I CONTENT - What is
want to deliver the the message?
message?

6. Samples of Library
Infotainment/Edutainment
Sesame Street - Cookie Monster in the
Library
Hartland Public Library - No Dogs Allowed
ASU: The Library Channel - Library
Minute

7. Let’s think!
What struck you from viewing the video
clips?
What implications and conclusions can
we draw from the exercise?
Going back to FORMAT and CONTENT,
think of a message you want to deliver or
sell to your client. How do you envision a
library edutainment for this “message”?

8. More! More! More!
Traditional practices
Newsletters, brochures, handbooks
Location Based Edutainment
Interactive and participatory (museums,
parks, malls)
Using broadcast media and WEB 2.0
Blogs, websites, social networking sites
Podcasts, online videos
Radio and TV - UP Diliman and DLSU
Dasma-Cavite

9. Parting Shot
Edutainment is a marketing concept but
remember, CONTENT is KING!
A knowledge society places great importance
on education and enrichment.
Edutainment as a marketing strategy is a
COMMUNICATION process
Feedback is valuable to keep the process
going, a tool for assessment and evaluation.

10. Open Forum / Response