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Customer Success Story
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RS Associates
RS Associates Accelerates Performance with OzLINK
Company Name:
RS Associates
Industry:
Automotive, eCommerce
Oz Solutions:
OzLINK Channel
Applications:
NetSuite, ChannelAdvisor,
PayPal
Key Benefits:
• Automated eBay orders
through ChannelAdvisor,
cutting order entry costs by
75%
• Facilitated adding SKUs
to eCommerce channels,
resulting in a 35% growth
• Automated eCommerce order
processing and fulfillment,
resulting in $80K in annual
savings
eCommerce was an important and growing channel for us. With
OzLINK, we have been able to accelerate that growth dramatically.
—Clay Marsh, CTO, RS Associates
At a Glance:
RS Associates is a supplier of after-market auto parts serving off road racing enthusiasts in the US
and around the world. By providing the best brands of high performance parts such as Garrett, Brian
Crower, and CP Pistons, the company has experienced tremendous growth over the last year. Their
parts experts provide customers with unmatched advice and recommendations by phone and chat.
As their reputation continues to expand, they have seen rapid growth in their eCommerce channels,
which includes a NetSuite commerce site and an eBay store.
The Challenge:
Before NetSuite, ChannelAdvisor, and OzLINK, RS Associates had multiple fragmented systems:
Zen Cart, QuickBooks, a manual process of eBay, standalone PayPal, and a homegrown order
management system. Their success and growth was pushing this environment to its limits.
Furthermore, given their expertise in automotive parts, a majority of their orders came in through
their sales team, who were not able to leverage the technology effectively to grow the business. The
issues this caused included:
• Manual orders from their eBay and eCommerce site resulted in extra costs and potential errors.
• It was too hard to publish additional SKUs through their eCommerce channels, limiting sales
opportunities.
• When the sales team needed to provide a quote via PayPal, the process was labor intensive.
The Solution:
Selecting NetSuite and ChannelAdvisor, RS Associates had the order management backbone they
needed to support their growth and by adding OzLINK, they were able to fully integrate their
solutions. OzLINK pulls orders from ChannelAdvisor and automatically creates a sales order in
NetSuite. For quotes that the sales team enters directly into NetSuite, OzLINK creates a PayPal invoice
that, once paid, automatically releases the order to fulfillment. The results include:
• The number of SKUs available online has grown to 8,000 and managing the listings is a lot simpler.
• Visibility and control of drop ship items and back orders ensures better inventory control and
customer service.
• Sales people can now focus all of their efforts on customers by using NetSuite end-to-end.