1. Creative Path Overview
www.creativepathorg.com
• Descrip(on
h-p://www.youtube.com/watch?v=fpFGfXTHpI4
• Mission
Statement
Each
of
the
homeless
children
was
once
a
son
or
daughter,
brother
or
sister,
nephew
or
niece,
grandchild…
today
they
do
not
have
no
one.
We
want
to
provide
a
safe
living
place,
psychological
support,
medical
services
and
fun
farming
educa(onal
experience
for
homeless
youths
and
run
away
kids.
• Vision
statement
1

2. Setting up Creative Path
• Incorporate
• Federal
non-­‐for-­‐profit
status
501(c)
(3)
• Charity
Solicita(on
Registra(on
• Compensa(on
• Contract
and
agreements
2

3. Organizational Chart
Alyona
Ryvkina
President/CEO
Oxana
De
Castro
VP/Treasurer
Jun
Zhou
Mike
Choi
Secretary Finance
Financial
Graphic
Lawyer
Manager
Designer
&
Accountant
Volunteer
Volunteer
Marketer
Volunteer
Volunteer
3

4. Partner Organizations
Na(onal
Runaway
Switchboard
(NRS)
Department
of
Youth
and
Community
Development
(DYCD)
Day
One
4

5. Product and Service Plan
• Agriculture
hands
on
working
experience
• Organic
vegetable
garden
soil
prepara(on
• Wide
range
of
classes
on
urban
farming
and
living
green
• Prepara(on
of
a
healthy
freshly
harvest
food
• Par(cipa(on
in
educa(onal
ac(vi(es
related
to
healthy
ea(ng
and
local
food
systems
• Workshops
on
basics
of
canning,
pickling
and
fermenta(on
processes
• Selling
an
organic
food
at
the
local
farm
markets,
restaurants,
community
and
online
5

6. Organic Urban Farming
• Farm
and
Ver(cal
Farming
-­‐
Seasonal
Vegetables
and
Fruits
-­‐
Flowers
-­‐
Annual
Seeds
• Indoor
-­‐
Indoor
Herb
Garden
-­‐
Container
Gardening
-­‐
Ver(cal
Living
Wall
Installa(on
6

7. Market
SituaHon
analysis
(market
needs
and
trends)
• Growth
Poten(al.
Great
way
to
expand
the
growth
of
local
food,
as
well
as
help
provide
the
least
among
us
with
new
life
opportuniHes.
7

8.
MarkeHng
ObjecHves
l Baseline
data
l Increase
single
donaHons
l Increase
the
number
of
frequent
donors
l Increase
web
site
visits
and
donaHon
conversions
online
l Enroll
all
markeHng
personnel
in
professional
development
classes
l Produced
gross
agricultural
sales
Marke(ng
Strategy
l Grow
exisHng
client/volunteer
loyalty
and
donor
base
l Grow
single
donors
and
convert
them
to
recurring
donors
l Through
Community
Supported
Agriculture
(CSA)
we
create
a
direct
buying
relaHonship
between
consumers
and
local
restaurants.
l Our
community-­‐run
farmers
markets
make
fresh
food
available
and
affordable.
8

9. Projected Cash Flow
Major
Income
(Yearly)
Es(mated
1.
Funding
81%
$125,000
• Individual
Dona(ons
$43,000
• Corporate
Dona(ons
$70,000
• On-­‐line
Dona(ons
$12,000
• Government
Grants
• Founda(on
Grants
2.
Program
Income
19%
$30,000
• Urban
Farm
$30,000
Total
Opera(ng
Income:
$155,000
9

10. Projected Cash Flow
(Continue)
Major
Expenses:
Monthly
Yearly
• Food
-­‐
1
person
($18
per
day)
$558
$6,696
-­‐
40
people
$22,320
$267,840
• Insurance
$2,000
• Fund
Raising
Events
$20,000
• Printed
Materials
$1,000
• U(li(es
$3,000
$36,000
• Miscellaneous
$1,000
$12,000
Total
Opera(ng
Expenses:
$338,840
*
To
support
40
people.
10