Digital Analytics Association Symposium- Research, Analytics and Testing for Product Design

1. Digital Analytics Association Annual Symposium, 2014

2. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

3. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://www.cefa.ca/wp-content/uploads/2014/04/1449526921.jpg

5. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg

6. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://m.cdn.blog.hu/in/investo/image/Robot.jpg

7. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg

10. Oxford Tech + UX: DAA Symposium, November 13, 2014 | :-) $

11. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣

14. What is UX & Product Design?

19. The Product Design Process

20. “I had committed the biggest waste of all: building a product that our customers refused to use.” Oxford Tech + UX: DAA Symposium, November 13, 2014 |

23. ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |

26. Research & Testing Approaches

27. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://3.bp.blogspot.com/-HiZwOIDF8ZY/TjXMgRaSwJI/AAAAAAAAJq8/H9B4hpUuKck/s600/ARTSTOR_103_41822001160496.jpg

28. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

31. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣

33. Watch what they do, over what they say. Oxford Tech + UX: DAA Symposium, November 13, 2014 |

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37. Oxford Tech + UX: DAA Symposium, November 13, 2014 | LOGO LOGIN Descriptive Copy (why you should sign up for Instagram) APP STORE GOOGLE PLAY footer company links AUTOPLAY VIDEO DEMO SHOWN ON A PHONE TITLE HERE

42. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://www.mediabarnresearch.com/storage/slide1.jpg

43. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://torontopubliclibrary.typepad.com/.a/6a00e5509ea6a18834019b00ff4518970b-800wi

44. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://andrele.com/wp-content/uploads/2014/08/UsabilityLab1.jpg

45. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

48. 30,000,000 22,500,000 15,000,000 7,500,000 0 Dec-‐16 Jan-‐17 Feb-‐17 Mar-‐17 Apr-‐17 May-‐17 Jun-‐17 Jul-‐17 Aug-‐17 Sept-‐17 Oct-‐17 Nov-‐17 Oxford Tech + UX: DAA Symposium, November 13, 2014 | Bleacher Report Vimeo TMZ Gawker The Onion History Comedy Central Discovery A&E Funny or Die Mashable Boing Boing Engadget TruTV DailyMoRon

51. • • • • • Oxford Tech + UX: DAA Symposium, November 13, 2014 |

54. Which to Use, When?

55. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

56. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

57. Oxford Tech + UX: DAA Symposium, November 13, 2014 | ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

58. • •••• • •••• • •••• Oxford Tech + UX: DAA Symposium, November 13, 2014 |

59. Recap

61. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://m.cdn.blog.hu/in/investo/image/Robot.jpg

62. Oxford Tech + UX: DAA Symposium, November 13, 2014 | http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg

67. Oxford Tech + UX: DAA Symposium, November 13, 2014 | :-) $

68. Resources

70. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |

71. Oxford Tech + UX: DAA Symposium, November 13, 2014 | mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

72. ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |

73. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 | inviteads.com/wp-content/uploads/2013/07/Heatmap.jpg

74. ‣ ‣ ‣ ‣ ‣ ‣ ‣ Oxford Tech + UX: DAA Symposium, November 13, 2014 |

75. Oxford Tech + UX: DAA Symposium, November 13, 2014 | mikefrancois.net/wp-content/uploads/2011/01/LinkedIn-Map1.png ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣

76. Questions?

77. Thank You!

Digital Analytics Association Symposium- Research, Analytics and Testing for Product Design

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Digital Analytics Association Symposium- Research, Analytics and Testing for Product Design