Owen Lapp is exploring his personal brand and career path in sports media. He introduces himself, sharing that he is from Lancaster, PA and values caring for others. Lapp is passionate about sports and wants to pursue a career in sports media. He outlines potential job titles, target recruiters at ESPN to connect with, and sets short, mid, and long term goals in the industry. Lapp also analyzes his skills, lists relevant experience and education, and identifies potential competitors from his university.
2. My name is Owen Lapp. I am from Lancaster, PA. I
come from strong family values and believe caring
about others is the most important thing I can do. No
matter what I do in my career, I want to be
remembered as someone who cared for and helped
others. I am passionate about sports. I would like to
pursue a career in the sports media industry.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Producer
• Content Editor
• On-air talent
Caregiver – I am skilled at working within a
team. I will help, support, and love those
whom I am with.
Content Creator for Sports Media
Picture Relevant
to Your Industry
Goes Here
4. [Recruiters & Hiring Managers]
TARGET AUDIENCE
Jake Fedida
Outreach Plan:
• Look around his account and find a connection point or common
ground to discuss
• I would message him through LinkedIn
• If I had recently completed a good project or had a big
accomplishment in school, I would send it to him
PROFILE
PICTURE
Recruiter at ESPN
Taylor Monti
Outreach Plan:
• Think of questions to ask in conversation
• I would email her
• If I saw that ESPN had recently lost or fired employees, that could
be a good time to make myself available
PROFILE
PICTURE Talent Acquisition at ESPN
Jackie Chute Outreach Plan:
• Have my website/portfolio prepared to share with her
• I would message her on LinkedIn
• If had she recommended I add something to my resume or skillset, I
would show her when I had done that
PROFILE
PICTURE Technical Recruiter at
Disney Streaming
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Have a job in the sports media industry lined up pre-graduation
‣Have an agreement to work for a company before May
2024
Mid Term: (2034)
• Have a stable, consistent job with a company I can stay with
‣Have worked at current company for 2+ years or have a
contract signed that lasts 4+ years
Long Term: (2050)
• Be a veteran at my company
‣Have worked at the same company for over a decade
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Organization Novice / Adept / Expert
Writing Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Leadership Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Novice / Adept / Expert
Time management Novice / Adept / Expert
Communication Novice / Adept / Expert
Graphic Design
Hard
Hard
Soft
Soft
7. I help MLB fans enjoy and learn about baseball by
creating entertaining content.
PROMISE
8. CREDENTIALS
Work Experience:
• Inventory control at Rental World
• Landscape design for Nationwide branch
• Multimedia for Live with Purpose Church
Education:
• Hempfield High School
• On track to graduate from Full Sail University in
May 2024
Achievements:
• Presidential Award
• Student of the Quarter
• National Honors Society
• FCA Leadership
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Tyrek Bryant
Industry Experience:
• Production Crew at Full Sail
Education:
• Full Sail University, 2022-2024
Leadership Experience:
• Television directing in studio
Skills and Proficiencies:
• TV Production- 0 endorsements
• Teleprompter - 0 endorsements
• Video Playback - 0 endorsements
Owen Lapp
Overall Online Presence:
• Bryant currently has 16 connections, and has an open to
work banner. He has a certification for Premiere Pro
2022. He also has an endorsement of his directing skill.
• Grade: 42 out of 100
HEADSHOT
Industry Experience:
• Called high school basketball games
• Has produced a podcast since 2019
Education:
• Full Sail University, 2022-2024
• Hempfield High School, 2018-2022
Leadership Experience:
• Hempfield FCA leader
• Leads podcast team
Skills and Proficiencies:
• Writing - 0 endorsements
• Broadcasting - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• Currently at 11 connections, and has a fantastic
headshot. Provides links to his podcast.
• Grade: 30 out of 100
10. COMPETITION
Jake Hopkins
Leadership Experience:
• Run Blitzball league since 2017
• Managed at batting cages
Owen Lapp
HEADSHOT HEADSHOT
Industry Experience:
• Called Blitzball World Series game
Education:
• Full Sail University, 2022-2024
• Lyman High School, 2018-2022
Skills and Proficiencies:
• Video Production – 0 endorsements
• Social Media Content – 0 endorsements
• Broadcasting - 0 endorsements
Overall Online Presence:
• Hopkins currently has nine connections, and an open to
work banner. He mentions that he has run a league, but
provides no links to content.
• Grade: 36 out of 100
Industry Experience:
• Called high school basketball games
• Has produced a podcast since 2019
Education:
• Full Sail University, 2022-2024
• Hempfield High School, 2018-2022
Leadership Experience:
• Hempfield FCA leader
• Leads podcast team
Skills and Proficiencies:
• Writing - 0 endorsements
• Broadcasting - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• Currently at 11 connections, and has a fantastic
headshot. Provides links to his podcast.
• Grade: 30 out of 100
11. BRAND POSITION
For sports fans who are tired of angry, negative sports
discussions, I provide a fun, positive perspective, because I
am genuine; the person I am in front of the camera is the
same person I am off camera.
“POSITIVITY”
12. NETWORKING & MARKETING
Industry Events & Organizations
• Play by Play Seminar
‣ February 2, 2023 | FS2-101T
• The Sports Outlook
‣ February 3, 2023 | FS3C-105
• Take Me Out To The Ballgame
‣ February 10, 2023 | FS3C-105
Digital Marketing
• Primary Content: All Sports All The Time podcast, YouTube channel, and social
media
• Primary Tools: Apple Podcasts, Spotify, YouTube, Instagram, TikTok
• Website: https://all-sports-all-the-time.com
- https://www.youtube.com/channel/UCO0ihznOIUtCzOogKkljjIg
13. PROFESSIONAL DEVELOPMENT
Mentor
• Brent Hershey, Philadelphia sports writer and editor, (03/24)
Formal Education
• Full Sail University, Dan Patrick School of Sportscasting
Technical Skills
• Premiere Pro skills, I want to improve my video production (12/23)
• Broadcast writing, the large majority of content will either have to
have a script or be planned in some way (03/23)
• Social media content, companies will be looking for younger people
to run their accounts (09/23)
Soft Skills
• Networking, I want to make as many connections as possible, and I
will have to get out of my comfort zone to do so (05/24)
• Negotiation, this is just something I think will be helpful in getting a
good job and salary (06/24)
• Problem solving, it will apply to my life and my career (10/23)
14. Owen Lapp
You know how sports talk often has an angry and negative tone? Well, I take a
more positive approach. In fact, that is the mission statement of my podcast.
15. REFERENCES
Hopkins, J. (2023). Jake Hopkins, Student at Full Sail
University. Retrieved from https://www.linkedin.com/in/jacob-
hopkins-284376b5/ on February 4th, 2023
Bryant, T. (2023). Tyrek Bryant, aspiring to have a role in
sports broadcasting. Retrieved from
https://www.linkedin.com/in/tyrekbryant/ on February 4th, 2023
Fedida, J. (2023). Jake Fedida, Recruiter, Voice Actor,
Professional Optimist, Sports Addict, Kindness Expert.
Retrieved from https://www.linkedin.com/in/jake-fedida-msml-
53b50041/ on February 2nd, 2023.
Monti, T. (2023). Taylor Monti, Talent Acquisition at ESPN.
Retrieved from https://www.linkedin.com/in/taylormonti/ on
February 2nd, 2023.
Chute, J. (2023). Jackie Chute, Technical Recruiter at Disney
Streaming. Retrieved from
https://www.linkedin.com/in/jackiesantos/ on February 2nd,
2023.
Bortz, D. (2023). Soft skills to help your career hit the big time.
Monster Wordwide. Retrieved from
https://www.monster.com/career-advice/article/soft-skills-you-
need on February 4th, 2023.
Notas do Editor
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
