Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Semelhante a Outwrite PR social media overview
Semelhante a Outwrite PR social media overview (20)
Último
Último (20)
Outwrite PR social media overview
- 1. @outwritepr @anthony_bullick How social media can boost a business’ reputation! Wednesday 29 April, 2015
- 2. Who we are! • 21 years providing high quality content ! • Digital as standard! • Bespoke strategies! • Coaching and training! • Experts in crisis management • A 24/7 team
- 4. ! ! ! ! Objectives! of the! day! • How to create a social media strategy! • Best social media content to use! • Social media analysis and evaluation
- 5. 45% of B2B marketers have gained a customer through LinkedIn! B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.! 72% of all internet users are now active on social media. ! ! ! ! ! Why you should be excited!
- 10. • SMART! • Link to your overall business goals! • How much can you commit?! • Who will own it? ! ! ! ! Strategy and! objectives! • How can social media help you?! 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.!
- 11. • Attention! o Unique visits / followers / fans! • Engagement! o Likes / shares / retweets / comments! • Influence! o Follower profile / audience profile! • Sentiment! o Positive / negative / neutral / change ! ! ! ! Typical KPIs! • Authority! o Inbound links / external coverage!
- 12. • Who are your audiences?! • When do they want it?! • How do they want it? ! ! ! ! Content! is! King! • What content interests them?! “Interesting content” is one of the top three reasons people follow brands on social media.!
- 13. ! ! ! Content ! is! King! • Tips and advice • Company and industry news! • Customer service! • Offers and promotions! • Humour! Posts with videos attract three times as many inbound links as plain text posts.!
- 14. • Starting a tweet with @ limits its visibility! ! ! ! Did ! you! know?! • Images increase engagement by 70 per cent! • Shorter usernames make life easier! • Hashtags and locations are used to suggest relevant people!
- 15. • Biographies and about us sections are key to people liking/following! ! ! ! Did ! you! know?! • Twitter lists are amazing!! • Social media advertising is a viable option! • Social media have algorithms just like search engines – and they change constantly!!
- 16. ! ! ! Analysis and evaluation! • Social media’s own analytics! • Third party analytics! • Hootsuite! • Followerwonk! • Google Analytics! How have you performed against your objectives?! What type of content performed best? Worst?!
- 20. • Exciting opportunities! ! ! ! ! Recap! • Objectives and strategy! • Quality content! • Evaluation