The National Safe Boating Council provided an update at the 2014 Canadian Safe Boating Council (CSBC) Symposium in Ottawa, Canada. Special updates include its 2014 Wear It! campaign success and shared educational and promotional efforts with the CSBC.

1. National Safe
Boating Council
CSBC Symposium
Ottawa, Canada
September 23, 2014

2. Who Are We?

5. ““Casting Off” PSACasting Off” PSA

8. “Love the Life – Wear It!” PSA

11. BOAT RESPONSIBLY: WEAR A LIFE
JACKET

12. BOAT RESPONSIBLY: WEAR A LIFE
JACKET

13. BOAT RESPONSIBLY: WEAR A LIFE
JACKET

14. Wear It! Campaign –Wear It! Campaign –
Grassroots EffortGrassroots Effort

15. Wear Your LifeWear Your Life
Jacket to Work DayJacket to Work Day

18. ““Ready, Set, Wear It!”Ready, Set, Wear It!”
Life Jacket World Record DayLife Jacket World Record Day

19. ““Ready, Set, Wear It!”Ready, Set, Wear It!”

22. Saturday, May 16, 2015

23. ASAE Summit AwardASAE Summit Award

24. Are We Making a Difference?
• Determine and quantify the impact of the
campaign on life jacket wear, attitudes and
behaviors on safety measures,
• Gain insights that might be helpful in improving
the campaign in the future.
• 605 surveys from 19 different bodies of water in
seven different states:
– 180: no Wear It! campaign activity
– 131: medium level of campaign activity
– 294: high level of campaign activity

28. Other Key Takeaways
• Life jacket wear is highest in medium and
high campaign activity locations
• Boaters at high campaign activity locations
and those aware of the campaign are
significantly more likely to agree that they
“feel safest when wearing a life jacket / it’s
a safe practice”
• The main barriers are uncomfortable life
jackets and no laws requiring wear

29. Wear It! Additional ResourcesWear It! Additional Resources
• BoatingOrders.com

30. Wear It! Additional ResourcesWear It! Additional Resources
$30 each for NSBC member organizations

33. • Defensive boat handling instructor course
focusing on maneuvers and techniques
Close Quarters Boat ControlClose Quarters Boat Control

34. Open Water Boat ControlOpen Water Boat Control
CourseCourse
• Prerequisite:
Instructor
Close-Quarters
boat Control
• Defensive boat
handling
instructor
course

35. Marina Operator InstructorMarina Operator Instructor
Implementation GrantImplementation Grant
• Collaborating with Association of Marina Industries
• A “Marina Pro” for each marina to provide training to their
customers
• Trained 60
“Marina Pros”
throughout the
country

36. Boat Pro Point of SaleBoat Pro Point of Sale

37. • Designed to prepare instructor candidates to
teach effective NASBLA-approved boating
safety courses to recreational boaters
• Focuses on teaching techniques and
interactive methods
Train the TrainerTrain the Trainer

38. RBS In-NetworkRBS In-Network

39. BoatOnCourse.comBoatOnCourse.com

43. Questions?Questions?
Rachel Johnson, CAE
Executive Director, NSBC
(703) 789-2731
Rjohnson@safeboatingcouncil.org