Free Tools to Help You with Your Online Campaigns

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What are some free tools that can help agencies, organizations, and partners of the Wear It! campaign in their outreach and education efforts? Focus placed on: Social Media; Media Relations; E-Newsletters; Events.

Tecnologia

Free Tools to Help You with
Your Online Campaigns
Tiger Team Workshop
August 19, 2014

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 2
• Social Media
• Media Relations
• E-Newsletters
• Events
Agenda
2

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 4
Free Tools | “I can’t be online all the time.”
•Hootsuite (Twitter, Facebook, Google+, LinkedIn)
•TweetDeck (Twitter)
•Facebook (within Activity Log)
•LinkedIn
•Wikipedia
•Curate content
•Infographics
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 5
Hootsuite | Dashboard
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 6
Hootsuite | Schedule a post
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 7
Hootsuite | Analytics
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 8
Hootsuite | Mobile app
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 9
TweetDeck | Dashboard
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 10
Facebook | Schedule a post
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 11
Facebook | Activity log
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 12
Facebook | Review
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 13
LinkedIn | Are you posting status updates?
•3rd
fastest growing social media network
•No. 1 social referral source for web traffic
•LinkedIn users are interested in industry insights
•Post during business hours, Monday – Friday
•On average, an update reaches 20% of your
followers
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 15
Wikipedia | What does your “article” say?
•Periodically review
•Make sure to source updates to third-party website
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 16
Curate Content | How to filter through clutter
•whatthetrend.com
•Feedly
•Storify
•IFTTT (If This Than That)
•Google Alerts
•Quora
•Follow others on LinkedIn
•Industry blogs, Twitter expert lists
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 17
Infographics | Engage your audience
•Easel.ly (free)
•Infogr.am (free)
•Visual.ly (collaboration, fee-based)
Social Media

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 19
Free Tools | Share your message
•PRLog.org (free)
•PRBuzz ($299 annual subscription/unlimited distribution)
•HARO (www.helpareporter.com)
•Google Hangout and Skype
Media Relations

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 21
MailChimp | Cost-effective email campaigns
•Send 12,000 emails to 2,000 subscribers, free
•Design templates
•Manage distribution lists
•Easy analytics (open rate, click rate)
E-Newsletters & Events

©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 22
Meetup | Share your event
E-Newsletters & Events

10 N. High St., Ste. 300 | Columbus, Ohio 43215 | 614.224.8114
www.paulwerth.com
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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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Free Tools to Help You with Your Online Campaigns

1. Free Tools to Help You with Your Online Campaigns Tiger Team Workshop August 19, 2014

3. Social Media

4. ©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 4 Free Tools | “I can’t be online all the time.” •Hootsuite (Twitter, Facebook, Google+, LinkedIn) •TweetDeck (Twitter) •Facebook (within Activity Log) •LinkedIn •Wikipedia •Curate content •Infographics Social Media

13. ©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 13 LinkedIn | Are you posting status updates? •3rd fastest growing social media network •No. 1 social referral source for web traffic •LinkedIn users are interested in industry insights •Post during business hours, Monday – Friday •On average, an update reaches 20% of your followers Social Media

16. ©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 16 Curate Content | How to filter through clutter •whatthetrend.com •Feedly •Storify •IFTTT (If This Than That) •Google Alerts •Quora •Follow others on LinkedIn •Industry blogs, Twitter expert lists Social Media

18. Media Relations

19. ©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 19 Free Tools | Share your message •PRLog.org (free) •PRBuzz ($299 annual subscription/unlimited distribution) •HARO (www.helpareporter.com) •Google Hangout and Skype Media Relations

20. E-Newsletters & Events

21. ©2014 Paul Werth Associates | Prepared for Tiger Team Workshop 21 MailChimp | Cost-effective email campaigns •Send 12,000 emails to 2,000 subscribers, free •Design templates •Manage distribution lists •Easy analytics (open rate, click rate) E-Newsletters & Events

23. 10 N. High St., Ste. 300 | Columbus, Ohio 43215 | 614.224.8114 www.paulwerth.com Thank You!

Notas do Editor

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The Bronze Anvil Award was created by PRSA in 1969 and celebrates the best of the best in tactics for creativity, results and importance in strategic public relations. Of the 734 entries, only 52 organizations were selected as Bronze Anvil winners. This demonstrates the high standards applied by the judges in their evaluation process. For a complete list of winners, visit www.prsa.org/awards.
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