The Life Jacket Wear Rate Tiger Team is composed of individuals who take life jacket wear seriously. And who support the goals of the North American Safe Boating Campaign, Wear It! This presentation was provided to inform the Tiger Team on the most recent updates regarding the National Safe Boating Council's Wear It! campaign.

1. Wear It! CampaignNational Safe
Boating Council
@BoatingCampaign #wearitFacebook.com/SafeBoatCampaign

2. National Safe Boating Council
• The NSBC is a national non-profit, created in 1958, whose
mission is to promote safer boating through education,
outreach, and training
• The NSBC created and manages Wear It!, funded through a
grant administered by the U.S. Coast Guard
• Visit www.safeboatingcouncil.org for more information

3. Creating a Safety Culture

5. Wear It!
Resources
• Graphics, logos, print,
Public Service
Announcements, etc.
• Available at
www.safeboatingcampaign.com

6. Wear It!
Resources
• Shaw Grigsby, host of
‘One More Cast’ and
Bassmaster Elite Series
Angler, is this 2016
spokesperson for Wear
It!
• Award-Winning PSA,
“Silly Humans”

8. Delivering the Message

9. National Safe Boating Week
• The “kick-off” to the
boating season; focus on
the Wear It! campaign
message
• Each year, the President
of the United States signs
a Presidential
Proclamation recognizing
National Safe Boating
Week
• National Safe Boating
Week 2017: May 20 – 26

10. Wear Your Life Jacket
To Work Day
• Show how easy it is to Wear It!,
even while at work
• May 20, 2106: 214 Submissions!

11. @readysetwearit #rswi2017
Ready, Set, Wear It!
Life Jacket World Record Day

12. Wear It! Free Resources
• 395 Orders
• 116,073 Free Resources Shipped

14. Safe Summer Giveaway Contest

15. Grassroots Outreach Program
• Annual initiative to promote
life jacket wear
• 20 organizations selected

16. Total Reach: Grassroots

17. Grassroots Accomplishments
• “First and foremost, THANK YOU! We are so grateful for
this life jacket. As a family who likes to canoe & fish, we are
now able to share our love of the water with our
granddaughter at an early age.”
• Learn to Fish Day, Hustisford, WI

18. Questions?
Diane Corish,
Communications Coordinator
dcorish@safeboatingcouncil.org
(703) 361-4294
facebook.com/safeboatcampaign @BoatingCampaign